The DIGITAL CONTENT & WEB MANAGER is responsible for the day-to-day execution, maintenance, and optimization of digital content and customer experience within the SBD360 platform and DEWALT, STANLEY, BLACK+DECKER brand websites. The role ensures that pages, campaigns, product content, and merchandising activities are accurate, timely, customer-focused, and aligned with platform governance.
This role works closely with the Marketing, SBD360 Platform Owner and commercial stakeholders to activate digital initiatives, support launches and promotions, and maintain a high-quality digital experience for customers.
Key Responsibilities
- Manage related website content, page updates, and publishing activities within SBD360 and brand websites.
- Execute digital campaigns, promotions, launches, and merchandising activities for the brand
- Ensure product information, digital assets, banners, and customer-facing content are accurate and up to date
- Support customer journey optimization through content improvements, navigation updates, and merchandising execution
- Coordinate with marketing, sales, and product teams on content needs and campaign priorities
- Participate in testing, release validation, and issue follow-up related to content and experience
- Monitor site performance and identify opportunities to improve engagement, discoverability, and conversion
- Ensure compliance with publishing standards, brand guidelines, and platform governance
- Escalate issues, content gaps, or operational risks to the Platform Owner as needed
- Support reporting on digital activity and campaign effectiveness
Required Qualifications / Experience
- Bachelor’s degree in Marketing, Digital Media, Business, Communications, or related field
- 3-6 years of experience in website management, digital content, eCommerce operations, or digital marketing execution
- Experience working with CMS tools and digital publishing workflows
- Experience supporting campaigns, promotions, or product launches in a digital environment
- Strong attention to detail and ability to manage multiple priorities
- Experience working with cross-functional stakeholders in a commercial or marketing setting
Preferred Qualifications
- Experience in B2B digital commerce or customer portal environments
- Familiarity with product information and digital asset workflows
- Exposure to analytics tools and performance reporting
- Experience supporting branded digital experiences in a multi-stakeholder environment
- Knowledge of SEO, accessibility, and digital merchandising practices
Core Competencies
- Execution excellence
- Attention to detail
- Brand stewardship
- Customer focus
- Collaboration
- Content management discipline
- Problem solving
- Responsiveness
- Organization and planning
- Continuous improvement mindset
Key Stakeholders / Interfaces
- SBD360 Platform Owner
- Marketing team
- Sales team
- Product Management
- Customer Service / Business Care
- IT / digital support teams
- Global / regional digital teams
- Creative/content contributors
Success Measures / KPIs
- Accuracy and timeliness of content updates
- On-time execution of campaigns and launches
- page engagement metrics
- Conversion / click-through performance of promotions
- Content quality and compliance
- Issue resolution responsiveness
- Stakeholder satisfaction
- Reduction in content errors or publishing rework
- Improvement in customer journey effectiveness for pages
- This is the lowest to highest salary range we would pay at the time of this posting. The salary offered in the range may vary depending on multiple factors including job level, geographic location, job related knowledge, skills, qualifications and experience.
- The salary range listed in this job posting reflects the range for the primary location specified. The salary range may vary for other locations.
- Please note that salary is only one component of total rewards at Stanley Black & Decker.
- The successful candidate may be eligible for annual merit increases”
- The salary range and associated pay elements are established inline with Stanley Black & Decker’s compensation structure. If collective bargaining agreements, sectoral agreements, works council arrangements, or statutory pay frameworks apply, they determine the salary range and additional pay elements.
We Don’t Just Build The World, We Build Innovative Technology Too.
Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 58,000 professionals in 60 countries across the globe. Here, you’ll get the unique chance to impact some of the world’s most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.
Who We Are
We’re the World’s largest tool company. We’re industry visionaries. We’re solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art “smart factory” products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company.
What You’ll Also Get
Career Opportunity: Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.
Benefits & Perks
You’ll get a competitive salary and a comprehensive benefits plan that includes medical, dental, life, vision, wellness program, disability, retirement benefits, Employee Stock Purchase Plan, Paid Time Off, including paid vacation, holidays & personal days, and tuition reimbursement. And, of course, discounts on Stanley Black & Decker tools and products and well as discount programs for many other vendors and partners.
Learning & Development:
Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).
Diverse & Inclusive Culture:
We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too.
Purpose-Driven Company:
You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.
EEO Statement:
All qualified applicants to Stanley Black & Decker are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran’s status or any other protected characteristic.
If you require reasonable accommodation to complete an application or access our website, please contact us at (860) 827-3923 or at [email protected]. Due to volume, we cannot respond to unrelated inquiries about the status of a completed application or resetting an account password.
Know Your Rights: Workplace discrimination is illegal (eeoc.gov)
Skills Required
- Bachelor's degree in Marketing, Digital Media, Business, Communications, or a related field
- 3-6 years of experience in website management, digital content, eCommerce operations, or digital marketing execution
- Experience working with CMS tools and digital publishing workflows
- Experience supporting campaigns, promotions, or product launches in a digital environment
- Strong attention to detail and ability to manage multiple priorities
- Experience working with cross-functional stakeholders in a commercial or marketing setting
- Experience in B2B digital commerce or customer portal environments
- Familiarity with product information and digital asset workflows
- Exposure to analytics tools and performance reporting
- Experience supporting branded digital experiences in a multi-stakeholder environment
- Knowledge of SEO, accessibility, and digital merchandising practices
Stanley Black & Decker, Inc. Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Stanley Black & Decker, Inc. and has not been reviewed or approved by Stanley Black & Decker, Inc..
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Flexible Benefits — A broad U.S. benefits menu with multiple health plan choices, savings programs (including an employee stock purchase plan), tuition assistance, and well‑being extras offers substantial choice and customization. This breadth can bolster total compensation value beyond base pay.
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Parental & Family Support — Paid parental leave, additional maternity recovery time, and adoption support provide meaningful family‑focused coverage. Time‑off programs and designated holidays further support work‑life needs.
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Healthcare Strength — Multiple medical, dental, and vision options, plus supplemental coverages, EAP access, and prescription‑savings programs reinforce core health coverage. The company indicates it pays most of the cost of health coverage, which can enhance perceived medical value.
Stanley Black & Decker, Inc. Insights
What We Do
For the builders and protectors, for the makers and explorers, for those shaping and reshaping our world through hard work and inspiration, Stanley Black & Decker provides the tools and innovative solutions you can trust to get the job done—and we have since 1843. You repair your home and car with the tools we provide. Your car and your phone are secured with our fasteners. The things you value most can be protected by our security systems. And the roads you drive on, the bridges you cross, the energy you consume, all of these most likely came to you via one of our infrastructure systems. We join forces to bring together the best of the best to create practical, meaningful products and services that make life easier—empowering people to do better, safer, more significant work. Innovation and excellence have powered our success, but we know there’s more we can do for the world and those who make it. Across our businesses, we’re investing in breakthrough innovation and digital excellence, striving for outperformance and increasing our focus on social responsibility. We define success as: delivering value to our customers, colleagues and communities. Our commitment to quality, safety and sustainability helps us on our path to becoming the type of uniquely human-centered global industrial company that keeps every stakeholder in mind, while helping to make the world better.
