Design Lead

About the Team

Here is your opportunity to be part of the team that played a huge role in helping Meesho become the most downloaded e-commerce app in India. Our team is responsible for on-app communication (design and content) across touchpoints, consisting of designers and content writers. We regularly collaborate with Sales and Category teams to understand their problems and solve their communication requirements. Our approach is scientific and our aim is to create an impact with our creativity. We have successfully executed multiple projects- right from deciding the theme, through designing playbooks to communication across in-app touchpoints. We work hard, party harder! So join us for an enriching, and fun time working. 

About the Role

As Design Lead, you will join the design team in looking at handling all off-app collaterals for Meesho. You will also actively improve our relationships with the creative team, internal stakeholders & external partners and work with them to spark creative opportunities. You will work on various projects and will coordinate with different teams for high-quality designs. You will leverage the brand voice and tone to shape narratives in a visually compelling and provocative manner. You will create customer-centric designs by integrating design principles, marketing objectives, challenges, target audiences, and on-brand creative assets. Your designs will turn into brand experiences that meet measurable business goals and stickiness with the on-app audience. You will bring an excellent understanding of Digital – including integrated campaigns, branding, websites, banners, email - to define the visual tone of the Meesho app.

What you will do

• Ideate, conceptualise and create designs for creatives to drive user growth for Meesho
• Understand communication objectives from events, category and marketing teams to conceptualise strong visual presence with key visuals and campaign designs ideas
• Develop app-campaign creatives for channels like - google, meta, snapchat, sharechat, etc. in all creative formats 
• End to end execution of creatives in all the possible formats in a most efficient way. Leverage Gen Ai and new trends in design to optimise designs
• Building creative strategy for acquisition from large digital marketing channels like - Google & Meta
• Defining visual guidelines and standards to be followed by designers across the teams and be a brand design custodian for the Brand identity
• Understand business priorities, targeted consumer sets and their demands
• Lead and assess the workflow of the team and provide regular feedback
• Propose and devise creative experiments to bring learnings and build best practices
• Has a keen eye for design trends and a passion for creating modern, memorable visual experiences
• Work closely with marketing teams, analysts, strategists, copywriters, and motion designers, as well as external partners, to efficiently produce and distribute a wide range of creative materials, aiming to maximise marketing effectiveness and reach

What you will need

• Bachelor’s degree or equivalent from a design school preferrable
• 5+ years of demonstrated experience in graphic designing, visualisation
• Ability to lead a team of designers, providing guidance, feedback, and mentoring to ensure alignment with design goals and objectives
• Solid understanding of marketing principles and tactics, including branding, messaging, and target audience segmentation
• Proficient in design software, with the ability to create high-quality visual content that aligns with marketing objectives
• Portfolio of previous advertising/print/digital work is a must
• Ability to see design as a tool for solving communication problems through data driven insights
• Experience delivering end-to-end design across media types, screens, formats and technologies
• A conceptual thinker and problem solver who is wildly creative and also obsessively meticulous
• Animation skills would be a plus plus

About us 

Welcome to Meesho, where every story begins with a spark of inspiration and a dash of entrepreneurial spirit. We're not just a platform; we're your partner in turning dreams into realities.

Our Mission

Democratising internet commerce for everyone- Meesho (Meri shop) started with a single idea in mind -to be an e-commerce destination for the next billion Indian consumers and enable 100 million small businesses to succeed online. We provide sellers with a range of industry-first benefits such as zero commission and the lowest shipping cost. Over 1.75 million sellers are registered on Meesho, growing their business by tapping the company’s massive customer base, state-of-the-art tech infrastructure, pan-India logistics at the lowest cost through third-party logistics providers in an 'Everyday Lowest Cost' channel for sellers. Affordable, relatable merchandise mirroring local markets has helped us make inroads with first-time internet users in the country. We cater to an underserved and unique customer base and cover every serviceable pincode in the country. Our unique business model and continuous innovation has enabled us to become the first Indian horizontal E-commerce company.

Culture and Total Rewards

Our focus is on cultivating a dynamic workplace characterized by high impact and performance excellence. We prioritize a people-centric culture, dedicated to hiring and developing exceptional talent. Total rewards at Meesho comprises of a comprehensive set of elements - monetary, non monetary, tangible and intangible in nature. Our 11 guiding principles, or "Mantras," are the backbone of how we operate - influencing everything from recognition and evaluation to growth discussions. Daily rituals & processes like “Reflections”, “Listen or Die” , Internal Mobility Program, Talent Reviews, Continuous Performance Management - all embody these principles. 

We provide market leading compensation - both cash and equity-based - specific to job roles, individual experience and skill along with our employee centric benefits and work environment. We focus extensively on holistic wellness - through our MeeCare Program - encompassing benefits and policies across physical, mental, financial, and social wellness aspects. This includes extensive medical insurance benefits for employees and their families, wellness initiatives like telehealth, wellness events, and gym & recreational discounts etc. To support work-life balance, we provide generous leave policies, parental support benefits, retirement benefits, and learning and development assistance. Through gratitude for stretched work, personalized gifts, engagement & fun at work - we promote employee delight at the workplace. Many other benefits such as salary advance support, relocation assistance, and flexible benefits plans further enrich the Meesho employee experience.

Know more about Meesho here : https://www.meesho.io/