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Atlassian provides tools to help every team unleash their full potential.
The Role
Lead the evolution of Atlassian’s brand system across products, sub-brands, and audiences. Direct multidisciplinary creative projects, collaborate with leadership and agencies, connect brand and product systems, and establish scalable design guidance, tools, and AI workflows. This hands-on player-coach role requires maintaining high creative standards, translating brand decisions into usable systems, mentoring designers, and guiding effective AI adoption in brand work.
Summary Generated by Built In
Marketing | Sydney, Australia | Remote, Remote
Working at Atlassian
Atlassians can choose where they work - whether in an office, from home, or a combination of the two. That way, Atlassians have more control over supporting their family, personal goals, and other priorities. We can hire people in any country where we have a legal entity.
Atlassian is used by teams around the world for everything from pizza deliveries to space travel. To help us achieve our mission of unleashing the potential of every team, the Atlassian Creative Team is looking for a Lead Designer to guide how our identity system evolves and scales across a growing portfolio and audience. We're looking for someone who pairs brand strategy and identity expertise with a deep understanding of how individual systems connect to create a brand. You'll be a hands-on player/coach who is actively on the tools and owning the quality of the work.
In this role, you'll
On the first day, we'll expect you to have
At Atlassian, we strive to design equitable, explainable, and competitive compensation programs. We follow consistent hiring practices and account for each candidate's skills, knowledge, and experience when setting base pay within the range.
Please visit
Working at Atlassian
Atlassians can choose where they work - whether in an office, from home, or a combination of the two. That way, Atlassians have more control over supporting their family, personal goals, and other priorities. We can hire people in any country where we have a legal entity.
Atlassian is used by teams around the world for everything from pizza deliveries to space travel. To help us achieve our mission of unleashing the potential of every team, the Atlassian Creative Team is looking for a Lead Designer to guide how our identity system evolves and scales across a growing portfolio and audience. We're looking for someone who pairs brand strategy and identity expertise with a deep understanding of how individual systems connect to create a brand. You'll be a hands-on player/coach who is actively on the tools and owning the quality of the work.
In this role, you'll
- Shape and evolve the Atlassian brand system: its core elements, how it all scales, and the vision for where it goes next.
- Lead brand systems projects from brief to delivery, directing designers, art directors, and copywriters and setting the creative bar for the work.
- Be the main point of contact for leadership, clients, and agency partners. You'll align on goals, manage feedback, and keep projects moving.
- Partner with other design teams across Atlassian so that our brand and product systems connect into one coherent experience for our customers.
- Extend the brand into new territories, developing product and sub-brands alongside strategy, marketing, and product teams.
- Turn the brand system into living, AI-ready guidance and tools that people and AI can both work from, so teams and partners can create on-brand work independently and quickly.
- Shape how our team uses AI in brand work. Set the standard for where it belongs across concepting, production, and review, and protect quality as these tools become part of how work gets made.
On the first day, we'll expect you to have
- 8+ years of professional experience, with a portfolio of ambitious brand systems work and problem-solving at scale.
- A track record of leading complex, multidisciplinary projects and directing other creatives toward a shared vision.
- Deep expertise in the core elements of identity, including typography, color, layout, grid, hierarchy, iconography, and imagery. You bring a clear aesthetic point of view and an uncompromising eye for detail and quality.
- Applied experience building and evolving design systems for brands, with a technical understanding of how they're implemented at scale. You know how type, color, and layout behave across print, web, product, and motion, and you can turn brand decisions into tokens, specs, and assets that teams and engineers can use.
- Strong stakeholder and agency management skills. You build alignment, balance competing priorities, give clear creative direction, and earn the trust of leadership.
- Fluency in Figma, Adobe Creative Suite, and Keynote, and hands-on experience with AI tools for generation, workflow building, and automation.
- A considered point of view on AI's role in brand and creative work. You've used it in real projects, you can judge generated work critically, and you can guide a team on where it helps without lowering the bar.
- A collaborative mindset: you seek out feedback, mentor others, and believe the best work comes from productive debate.
At Atlassian, we strive to design equitable, explainable, and competitive compensation programs. We follow consistent hiring practices and account for each candidate's skills, knowledge, and experience when setting base pay within the range.
Please visit
Skills Required
- 8+ years of professional experience
- Portfolio demonstrating ambitious brand systems work and problem-solving at scale
- Experience leading complex, multidisciplinary projects and directing creative teams
- Deep expertise in typography, color, layout, grid, hierarchy, iconography, and imagery
- Experience building and evolving brand design systems for implementation at scale
- Technical understanding of design systems across print, web, product, and motion
- Strong stakeholder and agency management skills
- Fluency in Figma, Adobe Creative Suite, and Keynote
- Hands-on experience with AI tools for generation, workflow building, and automation
- Experience evaluating and guiding AI use in brand and creative work
- Collaborative mindset with experience mentoring others and incorporating feedback
What the Team is Saying
Tiffany
Engineering Senior Associate, United States
Gautam
Software Engineer, United States
Tygrr
Product Manager, United States
Ashleigh
Frontend Engineer, United States
Jensen
Senior Frontend Software Engineer, United States
Javier
Senior Solutions Engineer, United States
Atlassian Compensation & Benefits Highlights
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Parental & Family Support — Parental support is highlighted through generous paid leave for birthing and non-birthing parents, plus fertility, adoption, and surrogacy benefits. Family-building coverage also includes IVF and fertility preservation.
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Healthcare Strength — Healthcare is described as comprehensive, spanning medical, dental, vision, disability and life insurance, HSA/FSA access, and extensive mental-health resources. Support includes counseling and crisis services.
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Retirement Support — Retirement benefits are noted as a standout feature in the U.S., including a company 401(k) match with immediate vesting. This structure supports long-term savings as part of total compensation.
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The Company
What We Do
Atlassian creates teamwork solutions for high-performing teams. Our portfolio of collaboration and work management software products includes Jira, Confluence, Trello, Loom and Rovo. More than 300,000 businesses worldwide rely on Atlassian’s technology, including 80 percent of Fortune 500 companies. Our solutions support various business teams and they help organizations plan, track, and deliver their biggest ideas together.
Why Work With Us
At Atlassian, we believe we can accomplish so much more together than apart — which is why everything from our tooling — to our distributed workforce — to how our teams are structured is rooted in collaboration. Come join us and help unleash the potential of every team.
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Employees work remotely.
Atlassians have flexibility in where they work to support their family, personal goals, and other priorities. Our approach to distributed work allows us to tap into talent beyond our office locations, and to reimagine how work gets done.
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