General Summary
The Marketing Assistant is responsible for coordinating and implementing marketing projects.
The responsibilities described below are considered essential functions of the role. This position is based in our NYC office and requires working on-site.
Major Responsibilities:
- Identify and define brand voice and aesthetic to establish a strong online presence across select retailers
- Partner with sales representatives to identify key seasonal styles to promote and market
- Develop and implement seasonal co-op plans with wholesale partners to strategically allocate marketing spend
- Collaborate with the content producer to create impactful content packages for stakeholders at least 8 times per year
- Work with the photographer to produce eCommerce photos, ensuring they meet specifications for wholesale partners, and resize as necessary
- Refresh the showroom for appointments, utilizing new content and branded elements to ensure a dynamic presentation
- Coordinate with the production team to track and manage samples for product launches and marketing initiatives
- Develop compelling product descriptions and creative copy to effectively highlight branding and key selling points
- Assist with various wholesale-related projects, such as creating custom riser displays, shop-in-shops, and GWP (gift-with-purchase) initiatives
- Provide general administrative and office support as needed, including handling data entry, preparing presentations/recaps, and assisting with ad hoc tasks across departments
Skills:
- Strong ability to work independently while collaborating effectively across teams, with excellent written and verbal communication skills.
- Exceptional organizational and time management capabilities, with a proven track record of managing multiple priorities.
- Proactive, solution-oriented mindset with the ability to multitask and thrive in fast-paced environments.
- Creative thinker who consistently brings innovative ideas and is eager to contribute to team success.
- Proficiency in Microsoft Office Suite, Google Workspace, and project management platforms such as Asana.
- Experience with Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.) and a keen eye for design.
The expected base salary for this position ranges from $24/hr - $26/hr. Ranges are based on various factors such as relevant skillset, training, years of experience related to the current job description, education, and our organizational structure. In addition to the base salary, Steve Madden offers a competitive benefits package that includes health and dental insurance, life insurance, disability insurance, 401K, paid holidays, a generous paid time-off policy, and career opportunities within a dynamic team.
Steve Madden Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Steve Madden and has not been reviewed or approved by Steve Madden.
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Healthcare Strength — Benefits include medical, dental, and vision coverage plus FSAs, an EAP, and wellness initiatives such as health fairs, flu shots, and Wellness Wednesdays. Feedback suggests these offerings are robust for eligible full-time employees.
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Retirement Support — A 401(k) plan with company matching contributions is available. This provides structured support for long-term savings.
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Wellbeing & Lifestyle Benefits — Employee merchandise discounts and extras like seasonal free shoes and third-party discount programs are emphasized. These lifestyle perks add tangible non-cash value to the total rewards package.
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What We Do
Steven Madden, Ltd. is globally recognized as a leading company in the fashion industry. What began as a modest $1100 investment in 1990 has developed into one of the most iconic brands in footwear. From a factory in Queens, NY, Steve Madden has revolutionized the shoe industry, merging years of experience with unique and creative designs. Inspired by rock and roll and his NY roots, Steve’s vision to provide on-trend women and men with an outlet to express their individuality is innovative, daring, and inspiring. Steve’s innate understanding of trends and unparalleled willpower have resulted in millions of customers worldwide and propelled his designs to the forefront of fashion. In addition to marketing products under its own brands including Steve Madden®, Kurt Geiger London®, Dolce Vita®, Betsey Johnson®, Carvela®, Blondo® and ATM®, Steve Madden licenses footwear, handbags and other accessory categories for the Anne Klein® brand. In addition, Steve Madden designs and sources products under private label brand names for various retailers. Steve Madden’s wholesale distribution includes department stores, mass merchants, off-price retailers, shoe chains, online retailers, national chains, specialty retailers and independent stores. Steve Madden also directly operates brick-and-mortar retail stores and e-commerce websites. In addition, Steve Madden licenses certain of its brands to third parties for the marketing and sale of certain products in the apparel, accessory, and home categories. With an emphasis on retail, wholesale, licensing and international business, there's a constant need for new ideas and versatility. Our environment is extremely fast paced and requires associates to maintain a balance of energy and professionalism. Steve Madden is about fashion-forward product and great people. Our employees are energized, intelligent and passionate about our business and committed to providing excellent customer service.
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