Operations Growth Manager - Demand

Location: Come and join us in Barcelona or Madrid!

At Freenow, we empower smarter mobility decisions, helping people move freely and cities to thrive.

Join our Local Operations team at the heart of Freenow by Lyft taxi business in Spain. As an Operations Growth Manager with focus on Demand, you will own the local growth strategy, identifying opportunities to boost demand and unlock sustainable business growth.

You will act as the General Manager's trusted advisor on all demand and growth topics, ensuring that local market insights influence company strategy while driving the successful execution of operational initiatives, product launches and marketplace experiments. Working closely with Product, Pricing, Marketplace, Marketing and Local Operations teams, you will transform data into action and opportunities into measurable business results.

This is a highly cross-functional role requiring a combination of analytical thinking, operational excellence, and project management to shape the future growth of Freenow by Lyft in Spain.

Are you ready for your next ride?

• Owning the growth of Freenow by Lyft business in Spain by identifying, prioritizing and delivering high-impact operational initiatives that increase completed rides and accelerate marketplace performance.
• Identifying and evaluating new growth opportunities, including new product features, strategic partnerships, expansion initiatives and operational improvements, defining the optimal go-to-market approach for the local market.
• Developing business cases, performance analysis and executive recommendations to support strategic decision-making and business growth.
• Leading growth projects end-to-end, from opportunity assessment and planning to execution, performance monitoring and continuous optimization.
• Partnering with Central Product, Marketplace, Pricing and Marketing teams to adapt global strategies, product features and commercial initiatives to local market dynamics while influencing future roadmap decisions.
• Leading the local rollout and testing of new products and features, coordinating cross-functional stakeholders to ensure successful execution, adoption and measurable business impact.
• Driving growth across strategic demand channels, including airports and other high-value points of interest, by developing operational partnerships and improving the customer experience at key locations.
• Providing strategic market intelligence through continuous monitoring of competitor activity, customer behaviour and industry trends, translating insights into actionable recommendations that shape local and central business decisions.
• Acting as a trusted advisor to the General Manager by bringing a local market perspective, identifying emerging opportunities and influencing Freenow's long-term growth strategy.
• Travel will be required around 20% of the time, with some weeks not travelling and others with up to a full week or a few days away.

• You have 4 to 5 years of relevant working experience in Operations, Consulting or Tech, with a proven track record of managing and executing projects end-to-end.
• You hold a Bachelor's degree in Business, Engineering, Operations, or a related field, or have an equivalent qualification or relevant professional experience.
• You are hands-on, highly execution-focused, and results-oriented, ready to dive into day-to-day operations, navigate ambiguity, and deliver measurable business impact.
• You possess strong analytical thinking and strategic skills, with the ability to translate complex data into actionable operational insights and business decisions.
• You are proficient in data tools, including advanced Excel/Google Sheets, Tableau, and SQL (Python is a plus).
• You bring a growth mindset, using data and local market insights to identify operational opportunities, test initiatives, and prioritize high-impact projects.
• You demonstrate strong project and stakeholder management skills, with a proven ability to lead cross-functional initiatives and align teams without direct authority.
• You are comfortable managing relationships with key external stakeholders (such as airport authorities or major venue operators) to optimize venue operations and drive location demand.
• Fluency in English and Spanish is required due to regular interaction with clients and internal stakeholders.

• Flexible working arrangements

• LinkedIn Learning

• Sabbatical & special leave policies

• WeRoad partnership

• Birthday, 24th + 31st December off

• Short term EU work policy

• Mobility Credit

• Health Insurance

• Employee assistance program

Plus more local benefits depending on your work location!

Freenow is an equal opportunity employer and we consider qualified applicants regardless of race, religion, national origin, gender, gender identity, sexual orientation, disability or age.
We want you to grow and evolve, bring your true self to work. 

Freenow by Lyft empowers smarter mobility decisions, helping people to move freely and cities to thrive. Through our multi-mobility app, we feature broad options for everyone across 9 European markets and over 180 cities. Millions of passengers can access services including taxis, private hire vehicles, carsharing, car rental, e-scooters, e-bikes, e-mopeds, and public transport within a single app. 

In July 2025 Freenow was acquired by Lyft, a global mobility platform, which connects riders and drivers for billions of rides across North America and Europe. Together, Freenow and Lyft are creating a more caring and connected world, with transportation for everyone. We are a global, diverse, highly motivated, and collaborative team that strives for excellence and likes to have fun. Ready for your next ride?