Demand Generation

Reposted 5 Days Ago
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India
Mid level
Artificial Intelligence • Machine Learning • Software
The Role
Manage demand generation strategies including multi-channel campaigns, performance metrics analysis, and collaboration with sales and marketing teams to convert leads.
Summary Generated by Built In

Nanonets is transforming the way businesses work. Our AI platform takes the manual, messy, time consuming work — that bog down industries like finance, healthcare, supply chain, and more — and turns them into seamless, automated processes. What once took hours of human effort now takes seconds with Nanonets. Our client footprint spans across 34% of Fortune 500 enabling businesses across various industries to unlock the potential of AI in automating their business processes. 

More than 10,000 businesses trust Nanonets because we don’t just promise efficiency — we deliver it with unmatched accuracy, seamless integrations.

In 2024, we raised a $29M Series B led by Accel with continued backing from Elevation Capital and YCombinator, fueling our mission to reshape entire industries through intelligent automation. With revenues tripling year over year and a rapidly scaling global team, we’re not just imagining the future of work — we’re building it.

Read about the release here:

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The Role 

Nanonets is currently seeking a Demand Generation professional. You will own end-to-end demand generation programs across channels to drive high-quality pipelines. Your work will directly fuel Nanonets’ growth by connecting our solutions with the right buyers.

Roles and Responsibilities 

  • Own demand generation strategy and execution across paid, organic, events, webinars, direct mail, and more
  • Build full-funnel programs—from landing pages and nurture flows to demo hand-offs—that drive conversion at every stage
  • Launch rapid experiments to test new channels, offers, and segments and scale what works
  • Collaborate with content and lifecycle marketing to ensure a cohesive buyer journey across every touchpoint
  • Work closely with sales motion to align on ICP, lead quality, and follow-up strategy
  • Track and optimize funnel performance using metrics like MQLs, SQLs, CAC, conversion rates, and pipeline contribution
  • Bring creative campaign ideas to life tailored to the A&E space—from niche sponsorships to standout conference moments

Requirements and Skills 

  •  4–5 years of experience in demand generation, growth marketing, or performance marketing (B2B SaaS preferred)
  • Proven track record of building and executing multi-channel demand generation campaigns (paid, organic, events, ABM, webinars, etc.)
  • Strong experience with marketing automation tools (e.g., HubSpot, Marketo, Salesforce, or similar)
  • Ability to generate and optimize a consistent pipeline of high-quality leads for sales
  • Skilled at analyzing funnel performance, running A/B experiments, and scaling channels that deliver ROI
  • Strong collaboration skills—able to work closely with sales, product, and content teams to align on pipeline goals
  • Excellent communication skills, with the ability to clearly articulate campaign strategy, performance, and insights

Top Skills

Hubspot
Marketo
Salesforce
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The Company
HQ: San Francisco, CA
58 Employees
Year Founded: 2017

What We Do

Nanonets enables self-service artificial intelligence by simplifying adoption. Easily build machine learning models with minimal training data or knowledge of machine learning.

At Nanonets, we serve up the most accurate models. Always.

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