The Role
The Demand Generation Specialist role focuses on executing demand operations to create sales-ready conversations, manage outbound activities, events, and campaigns while ensuring CRM hygiene and ROI tracking.
Summary Generated by Built In
Our client is seeking a Demand Generation Specialist to support pipeline growth through disciplined, execution-focused demand operations across MSP and ERP go-to-market motions. This role is responsible for driving outbound activity, executing approved events, delivering campaigns, and maintaining strong CRM hygiene with clear ROI tracking.
This position is hands-on and operational by design. You’ll focus on turning defined priorities, campaigns, and content into consistent execution that creates sales-ready conversations and measurable pipeline impact. While you’ll collaborate closely with sales and leadership, the role is centered on execution and follow-through rather than people management or long-term strategy ownership.
The goal is simple and measurable: generate high-quality conversations and pipeline volume. Lead capture is a means to that end.
Ideal Candidate
- Enjoys executing and optimizing demand programs, not just planning them
- Thrives in environments with clear priorities, metrics, and accountability
- Is comfortable working closely with sales teams to drive meetings and pipeline
- Takes pride in operational excellence, clean data, and follow-through
- Wants direct ownership of outbound, campaign, and event execution without managing a team
Outbound Demand Operations
- Own and manage omni-channel outbound sequences for MSP and ERP offerings, including email and LinkedIn outreach
- Execute outbound activity aligned to sales-provided ICPs, priorities, and active campaigns
- Optimize outbound programs for response rates, meetings booked, and pipeline created
- Ensure consistent execution and follow-through across outbound motions
Event Execution & Performance Tracking
- Execute and manage approved events, including timelines, task coordination, vendors, and internal stakeholders
- Support event promotion, registration execution, and lead capture
- Ensure post-event follow-up is executed accurately and on time
- Track and report event ROI based on meetings booked, opportunities created, and pipeline influenced
- Identify underperforming events and flag data-backed recommendations
Campaign & Sales Enablement Support
- Execute MSP and ERP demand campaigns based on leadership direction
- Package existing content into execution-ready assets such as emails, landing pages, event materials, and presentations
- Create and manage sales enablement materials, making light adaptations as needed to support execution
- Ensure campaign assets are deployed consistently and on schedule
Data, Tools, & Process Ownership
- Own CRM and marketing tool execution related to campaign tracking, lead routing, and attribution
- Maintain high standards for data accuracy, hygiene, and reporting
- Enforce follow-up SLAs and surface execution gaps proactively
- Identify friction points in demand operations and recommend process improvements
Required Experience
- 4–7 years in B2B demand generation or revenue operations
- Experience supporting services-based or complex sales cycles
- Strong project management skills
- Hands-on CRM and marketing automation experience, HubSpot preferred
- Comfortable working closely with sales teams and BDRs
- Demonstrated ability to tie execution to pipeline outcomes
Top Skills
CRM
Hubspot
Marketing Automation
Am I A Good Fit?
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
Pine Services Group supports top software partners and ISVs internationally by preserving the original brand and founder legacy of each business, while prioritizing sustainable long-term growth.
