Job Description: Demand Generation Specialist
Position Type: Full-Time, Salaried Employee
Location: i-Tech Support, Inc., Ocoee, FL
Overview
The Demand Generation Specialist is an execution and operations focused role responsible for driving pipeline volume and ensuring disciplined follow-through across MSP and ERP go-to-market motions.
This role owns outbound sequencing, event execution (not selection), campaign delivery, CRM hygiene, and ROI tracking. It is not a people manager, not a strategist, and not a content owner.
The objective is to create sales-ready conversations and generate pipeline volume. Lead capture is a mechanism.
Core Responsibilities
Outbound Demand Operations
- Own and manage omni channel outbound sequences for Acumatica ERP and MSP such as:
- Email sequences with automation through CRM
- LinkedIn sequences
- Ensure outbound execution aligns with:
- Sales-provided ICPs and priorities
- Active campaigns and events
- Optimize for:
- Response rates
- Meetings booked
- Pipeline created
Event Execution and ROI Accountability
- Owns execution and management of approved events, including:
- Project management of timelines, tasks, vendors, and internal coordination
- Promotion and registration execution
- Lead capture and data hygiene
- Post-event follow-up execution
- Track and report event ROI based on:
- Meetings booked
- Opportunities created
- Pipeline influenced
- Flag underperforming events with data-backed recommendations
Campaign Packaging and Enablement
- Execute MSP and ERP demand campaigns based on leadership direction
- Create and Manage Sales enablement materials and lightly adapt as needed
- Package content into execution-ready assets:
- Emails
- Landing pages
- Event materials
- Sales Presentations and Branding Assets
Data, Tools, and Process Ownership
- Own CRM and marketing tool execution for:
- Campaign tracking
- Lead routing
- Attribution
- Maintain high data integrity standards
- Enforce follow-up SLAs
- Surface execution gaps and friction points proactively
Required Experience
- 4–7 years in B2B demand generation or revenue operations
- Experience supporting services-based or complex sales cycles
- Strong project management skills
- Hands-on CRM and marketing automation experience, HubSpot preferred
- Comfortable working closely with sales teams and BDRs
- Demonstrated ability to tie execution to pipeline outcomes
Benefits
You will be eligible for immediate enrollment into our benefits program with a lead time that ranges between thirty (30) and sixty (60) days before coverage begins.
Highlights of the current benefits are as follows:
- Medical, dental, and vision insurance with competitive plan options
- 401K plan + employer match + immediate vesting
- Employer paid long-term disability insurance + life insurance
- 22 days off per year (15 days of accrued PTO + 7 paid holidays)
- 6 weeks paid parental leave
- Company issued laptop
- Company paid training as necessary
Top Skills
What We Do
Since 1999, i-Tech has empowered businesses, non-profits, and schools to achieve more with technology solutions that advance their mission.
The #1 Google-reviewed IT Managed Service Provider (MSP) in Central Florida, i-Tech’s services go beyond Advanced Technology, Cybersecurity, and Cloud Services. As an Acumatica Gold Certified partner, i-Tech enables businesses to accelerate growth with cloud ERP. i-Tech’s 4 EDU division enhances learning at schools through synergistic EdTech and IT support.
Organizations who rely on i-Tech can focus on what matters, because their technology SIMPLY WORKS.
