Demand Generation Specialist

Our world is transforming, and PTC is leading the way. Our software brings the physical and digital worlds together, enabling companies to improve operations, create better products, and empower people in all aspects of their business. 

Our people make all the difference in our success. Today, we are a global team of nearly 7,000 and our main objective is to create opportunities for our team members to explore, learn, and grow – all while seeing their ideas come to life and celebrating the differences that make us who we are and the work we do possible.  

Are you interested in digital transformation and innovation in the industry? If you are curious, motivated, passionate and enjoy working as part of a team within a European hub, then your profile interests us!

We are seeking a dynamic and passionate Marketing Specialist to join our team. The ideal candidate will be a creative individual with a strong willingness to learn and contribute to our rapidly growing marketing team.

Our Team:

• You will join our "Demand Generation EMEAI" a new European team. You will be based in Bangalore report to the Marketing Director of this department.

• Our primary mission is to define, plan, and execute digital & physical marketing campaigns and actions to generate demand on Targeted account in India and support sales growth in the India.

• You will be the representative of the "Demand Generation Marketing" for your region.

You will be supporting Channel Marketing activities. Influencing Partners marketing plan, managing MDF usage.

Your Impact:

• In collaboration with the Indian Sales leaders, you actively contribute to the adaptation and promotion of PTC industry  marketing campaigns.

• You strategically plan a mix of marketing activities to help sales engage with their top accounts. PTC's products, solutions, and services, through digital and physical channels.

• In close relation with the Inside Sales teams, you ensure the proper follow-up of your campaigns.

• You analyze and measure the business impact of your actions.

• You will carefully and wisely use allocated marketing budget in your regions.

Your Daily Tasks:

• Understand PTC's overall sales and marketing strategy.

• Comprehend the business challenges and focus in your region.

• Master the marketing campaigns provided by industry teams

• Contribute to defining and implementing marketing action plans for your region.

• Deploy LinkedIn, and third-party media strategies.

• Organize and promote virtual and physical events. Attend few key  and targeted conferences.

• Monitor and analyze the results of conducted marketing campaigns.

Your Profile:

We are seeking a dynamic team player that you should have a significant prior experience in B2B or B2C digital marketing to excel in this role

• You enjoy taking action, initiating projects, and working autonomously.

• Being organized and rigorous, you handle priorities and multitasking comfortably.

• As a proactive problem solver, you are eager to test new marketing tactics.

• Excellent oral and written communication skills (spelling, synthesis, writing style) in both Italian and English (daily exchanges with European and American teams).

Life at PTC is about more than working with today’s most cutting-edge technologies to transform the physical world. It’s about showing up as you are and working alongside some of today’s most talented industry leaders to transform the world around you. 

If you share our passion for problem-solving through innovation, you’ll likely become just as passionate about the PTC experience as we are. Are you ready to explore your next career move with us?

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