Who is sa.global
sa.global addresses industry challenges through vertical-focused solutions. Leveraging modern technologies like AI and Copilot, we empower organizations to make intelligent decisions and act faster. Our solutions and services are 100% based on Microsoft business applications and the Microsoft Business cloud, and benefit advertising and marketing, accounting, architecture and engineering, consulting, homebuilding, legal, and IT services companies. Through our industry-first approach, we want to put solutions in the hands of people closest to the problem to enable organizations to act faster and make intelligent decisions.
Over 800,000 users in 80 countries around the world rely on sa.global's industry-focused expertise to gain value faster, adapt quickly to changes, and build for the future. We have 30+ years of real-world experience, we are an 11-time winner of the Microsoft Dynamics Partner of the Year Award, and we’ve been a part of Microsoft’s elite Inner Circle for11 years. Our global organization has a 1000-member team across 25 countries.
For more information, visit www.saglobal.com.
Why Choose sa.global
Open, flexible, vibrant, collaborative, and diverse – these are just some of the terms that our employees use to describe the culture at sa.global. We believe and encourage innovative and dynamic thinking. Our culture and values give us the extra edge to help us scale greater heights.
Led by our Core Values: Agile, Capable, and Committed, which form an integral part of who we are, we constantly strive to provide an inclusive work environment. Our employees come from varied cultural and social backgrounds, and we strive each day to work towards making sa.global a great place to work.
Values of sa.global
- Contribute towards a working environment that represents “one sa.global” where everyone is seen as an equal, and equality and diversity is championed
- Interact with a wide variety of colleagues, customers, and stakeholders at all levels with respect, courtesy, and professionalism
- Come as you are, make work fun & others successful, and foster an always learning mentality
About the role
This role drives end-to-end execution of integrated marketing campaigns for India, collaborating across content, design, and operations to deliver high-impact digital, event, and co-marketing initiatives. It involves leveraging AI tools for optimization, managing partnerships with Microsoft, and ensuring accurate lead management and performance reporting to maximize pipeline contribution.
Key responsibilities:
Campaign execution
- Work cross-functionally with content, design, demand generation, and marketing operations to execute campaigns end-to-end for India — including collateral creations, setting up paid media campaigns, and managing workflows
- Coordinate with global marketing operations teams to ensure seamless campaign execution, including tagging, tactic codes, UTM parameters, CRM uploads, and reporting setup
- Leverage AI-based tools for creative testing, audience expansion, and bid optimization
- Continuously monitor and optimize campaign performance by adjusting spend, creatives, targeting, and messaging
- Execute digital tactics as part of global integrated campaigns — including LinkedIn, Google, display, content syndication, and email nurture
Microsoft Co-Marketing & Partner Engagement
- Liaise with Microsoft marketing teams to plan and execute co-branded campaigns, events, and webinars
- Prepare and submit Microsoft MDF proposals, ensuring brand compliance, clear ROI tracking, and timely reporting
- Maintain regular communication with Microsoft via weekly/monthly connects and newsletters to strengthen the partnership
Events & Webinars
- Plan and execute webinars, roundtables, and events tailored to business goals, target personas, and solution focus areas for India
- Drive pre-event promotions, registrations, and post-event lead nurture via email, social, and sales cadences
- Coordinate with internal teams and external agencies for logistics, speaker alignment, and content creation
- Execute webinars and virtual events as part of global campaigns, in coordination with the global campaigns team
Lead Management
- Ensure accurate lead capture, tracking, and routing of India campaign leads within CRM
- Conduct weekly connects with Inside Sales and Sales to review lead quality, identify gaps, and improve conversion rates
- Align with Inside Sales and Sales on SLAs and lead handoff processes to ensure timely follow-up and campaign impact
- Support Sales and Inside Sales teams with relevant collaterals and campaign assets based on their ongoing needs
Performance Reporting
- Track key metrics such as CPL, lead-to-opportunity conversion, and campaign-influenced revenue
- Share campaign performance updates with India Sales regularly, highlighting wins and areas for improvement
- Analyze campaign data to support quarterly planning and marketing resource allocation
Contact Us!
If this is a promising opportunity for you and you possess the desired skills and experience, please apply for the role. We will be in touch! If you're not looking for a job change but know someone that is, please share the details of this open position with them.
What We Do
With 31 years of experience in ERP, CRM, HCM, business intelligence solutions, consulting, and Modern Workplace, sa.global is a Microsoft Dynamics Gold Partner offering industry-specific solutions to firms in key vertical markets like AEC, Legal, Accounting, and Advertising & Marketing. We help over 600,000 Microsoft Dynamics users across 80 countries to deliver operational excellence and financial performance for their organizations. An 11-time winner of the coveted Microsoft Dynamics Partner of the Year Award, we have been a part of Microsoft’s elite Inner Circle for ten years in a row. Established in 1990, we are now a 900-member-strong global organization with a presence in 25 countries. Central to our growth are our core values – Agile, Capable, and Committed – which also serve as our cultural cornerstones. Get to know more about us at www.saglobal.com.
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