Are you interested in joining a company culture where accountability, top performance, and teamwork are valued and rewarded? Dedicated to insightful design and superior craftsmanship, Mutual of Omaha Mortgage is setting a new standard in home lending and customer experience.
Mutual of Omaha Mortgage is looking for a Demand Generation Specialist to assist in managing the demand generation efforts within our growing department.
Campaign Strategy and Execution:
- Assist in creating comprehensive plans to drive awareness and generate qualified leads.
- Support tailoring strategies to the mortgage industry's target audience and market dynamics.
- Identify new partners and opportunities for our lead generation programs.
- Help develop lead nurturing programs to guide prospects through the sales funnel.
- Collaborate with content teams to produce engaging and informative materials relevant to mortgage customers.
- Contribute to understanding and mapping the customer journey to identify opportunities for engagement.
Search Engine Optimization:
- Support the creation of SEO plans tailored to the mortgage industry to improve organic search rankings and increase website traffic for high-intent keywords.
- Align SEO strategies with company goals and target audience needs.
- Assist in developing effective link-building campaigns to enhance domain authority and search rankings, including identifying backlink opportunities through outreach and partnerships.
- Utilize tools like Google Analytics and Google Search Console to track website performance, traffic trends, and keyword rankings.
- Use SEO tools (e.g., SEMrush, Ahrefs) for analysis and strategy development.
- Ensure all SEO activities comply with search engine policies to prevent penalties.
Online Reputation Management:
- Regularly monitor the company's online reputation across review sites, forums, and news outlets.
- Engage with both positive and negative feedback to improve customer relationships and resolve issues.
- Assist in promoting positive content and mitigating negative publicity.
- Identify opportunities to differentiate the company positively in the market.
Marketing Automation:
- Assist in managing various aspects of the email and SMS marketing platforms.
- Contribue to planning, executing, and optimizing campaigns to effectively reach and engage the target audience.
- Support the integration of marketing automation tools with Salesforce CRM.
- Ensure all email templates and landing pages comply with CAN-SPAM Act, web accessibility standards, and ADA requirements.
Preferred Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field, or equivalent business experience required.
- 2+ years of experience in demand generation, digital marketing, or SEO roles.
- Experience with CRM tools such as Salesforce, including integration with marketing automation platforms.
- Knowledge of website CMS platforms such as WordPress, basic understanding of HTML, and familiarity with SEO best practices for web content.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Solid organizational skills and a results-oriented, collaborative work style.
- Excellent communication skills, both written and verbal, with attention to detail.
Top Skills
What We Do
Founded in 1909, Mutual of Omaha is a highly-rated, Fortune 300 organization offering a variety of insurance and financial products for individuals, businesses and groups throughout the United States. As a mutual company, Mutual of Omaha is owned by its policyholders and committed to providing outstanding service to its customers. For more information about Mutual of Omaha, visit www.mutualofomaha.com.
Mission:
Our mission we help our customers protect what they care about and achieve their financial goals.
Vision:
For every customer a financial future imagined, planned, and secured.
Values:
1. We exist for our customers
2. We act with integrity
3. We are innovative
4. We are accountable for results
5. Together we achieve greatness.
Registered Representatives offer securities through Mutual of Omaha Investor Services, Inc., FINRA (www.finra.org)/ SIPC (www.sipc.org). Investment Advisor Representatives offer advisory services through Mutual of Omaha Investor Services, Inc. This is not an offer or solicitation in any jurisdiction where we are not authorized to do business.
Home Office Address: 3300 Mutual of Omaha Plaza, Omaha, NE 68175. The third-party comments displayed are not verified, may not be accurate and are not necessarily representative of our client experiences. Any links to third-party websites and resources are provided solely as a convenience to you and not as an endorsement of the content. We make no representations or warranties as to the accuracy, timeliness, suitability, completeness, or relevance of any information prepared by any unaffiliated third party. Insurance products and services are offered by Mutual of Omaha Insurance Company or one of its affiliates. Mutual of Omaha Insurance Company is licensed nationwide. Each underwriting company is responsible for its own contractual and financial obligations.
