Are you interested in joining a company culture where accountability, top performance, and teamwork are valued and rewarded? Dedicated to insightful design and superior craftsmanship, Mutual of Omaha Mortgage is setting a new standard in home lending and customer experience.
Mutual of Omaha Mortgage is looking for a Digital Marketing Manager to assist in managing the lead generation efforts within our growing department.
Search Engine Optimization:
- Develop and implement SEO strategies tailored to the mortgage industry to improve organic search rankings and increase website traffic for high-intent keywords.
- Optimize organic search pages to increase conversion rates, aligning content with user intent and company objectives.
- Support the development of effective link-building campaigns, identifying backlink opportunities through outreach and strategic partnerships to enhance domain authority.
- Utilize tools such as Google Analytics and Google Search Console to track website performance, analyze traffic trends, and monitor keyword rankings.
- Conduct in-depth SEO analysis using Ahrefs to inform strategy and identify opportunities for improvement.
- Create and present clear, data-driven SEO performance reports for management, highlighting key metrics, progress, and actionable insights.
- Ensure compliance with search engine policies to avoid penalties and maintain SEO best practices.
Business Development:
- Drive new lead generation partnerships by identifying and onboarding qualified partners to meet monthly growth targets.
- Collaborate with internal stakeholders to align partnership goals with business objectives.
- Build and maintain a consistent pipeline of potential partners through targeted list-building and research activities.
- Execute outreach campaigns, including initial contact and follow-ups, to engage prospective partners and establish interest.
- Facilitate regular discovery calls with prospective partners to understand partnership potential, discussing goals, strategies, and mutual value.
- Collaborate with team members to assess partnership opportunities and make recommendations.
- Track outreach progress, partnership leads, and discovery call outcomes, maintaining accurate records and updates.
- Oversee the smooth onboarding process for new partners to ensure setup, documentation, and account configuration.
- Serve as a key point of contact for new partners during their initial integration phase.
Preferred Qualifications:
- Bachelor’s degree in Marketing, Business, Communications, or a related field; or equivalent business experience.
- 3+ years of experience in Search Engine Optimization
- Proficiency in Salesforce CRM and Power BI for tracking lead generation
- Experience with WordPress for content management.
- Strong knowledge of SEO tools such as Google Analytics, Google Search Console, and Ahrefs.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Solid organizational skills and a results-oriented, collaborative work style.
- Excellent communication skills, both written and verbal, with attention to detail.
- Experience in the financial or mortgage industry is a plus.
Top Skills
What We Do
Founded in 1909, Mutual of Omaha is a highly-rated, Fortune 300 organization offering a variety of insurance and financial products for individuals, businesses and groups throughout the United States. As a mutual company, Mutual of Omaha is owned by its policyholders and committed to providing outstanding service to its customers. For more information about Mutual of Omaha, visit www.mutualofomaha.com.
Mission:
Our mission we help our customers protect what they care about and achieve their financial goals.
Vision:
For every customer a financial future imagined, planned, and secured.
Values:
1. We exist for our customers
2. We act with integrity
3. We are innovative
4. We are accountable for results
5. Together we achieve greatness.
Registered Representatives offer securities through Mutual of Omaha Investor Services, Inc., FINRA (www.finra.org)/ SIPC (www.sipc.org). Investment Advisor Representatives offer advisory services through Mutual of Omaha Investor Services, Inc. This is not an offer or solicitation in any jurisdiction where we are not authorized to do business.
Home Office Address: 3300 Mutual of Omaha Plaza, Omaha, NE 68175. The third-party comments displayed are not verified, may not be accurate and are not necessarily representative of our client experiences. Any links to third-party websites and resources are provided solely as a convenience to you and not as an endorsement of the content. We make no representations or warranties as to the accuracy, timeliness, suitability, completeness, or relevance of any information prepared by any unaffiliated third party. Insurance products and services are offered by Mutual of Omaha Insurance Company or one of its affiliates. Mutual of Omaha Insurance Company is licensed nationwide. Each underwriting company is responsible for its own contractual and financial obligations.
