Demand Generation Specialist (Performance Marketing)

Since we opened our doors in 2009, the world of commerce has evolved immensely, and so has Square. After enabling anyone to take payments and never miss a sale, we saw sellers stymied by disparate, outmoded products and tools that wouldn't work together.
So we expanded into software and started building integrated, omnichannel solutions - to help sellers sell online, manage inventory, offer buy now, pay later functionality, book appointments, engage loyal buyers, and hire and pay staff. Across it all, we've embedded financial services tools at the point of sale, so merchants can access a business loan and manage their cash flow in one place. Afterpay furthers our goal to provide omnichannel tools that unlock meaningful value and growth, enabling sellers to capture the next generation shopper, increase order sizes, and compete at a larger scale.
Today, we are a partner to sellers of all sizes - large, enterprise-scale businesses with complex operations, sellers just starting, as well as merchants who began selling with Square and have grown larger over time. As our sellers grow, so do our solutions. There is a massive opportunity in front of us. We're building a significant, meaningful, and lasting business, and we are helping sellers worldwide do the same.
The Role
Our Japan Marketing team is focused on accelerating business growth by driving high-quality leads and conversions through full-funnel marketing programs. We work closely with global and Japanese stakeholders to execute strategies that resonate with our target audiences. You will focus specifically on performance-driven marketing-owning the execution and optimization of lower-funnel acquisition campaigns.
As a Marketing Demand Generation Specialist, you will focus specifically on performance-driven marketing-owning the execution and optimization of lower-funnel acquisition campaigns that convert. You will support the demand generation function by managing paid media channels, optimizing conversion flows, and ensuring high-quality lead acquisition. You will be deeply involved in the day-to-day execution of campaigns, performance analysis, and continuous improvements. As an individual contributor you will report into the Head of Demand Generation, Japan this can be a hybrid of remote and office working.
You Will

• Plan, execute, and optimize lower-funnel acquisition campaigns across digital channels (paid search, social, display, etc.)
• Collaborate with content, creative, and product marketing to develop the local specific assets and messaging aligned with campaign goals
• Analyze campaign performance data, identify insights, and recommend improvements to increase conversion rates
• Work with web and CRM teams to improve the full user journey-from ad click to lead capture to qualification
• Manage external vendors and agency partners to support execution
• Coordinate A/B tests across ads, landing pages, and audience segments to improve performance

You Have

• Business-level English and native-level Japanese
• 4+ years of experience in marketing, with at least 2-3 years focused on performance or demand generation campaigns
• Proven track record of managing and optimizing paid media (Google Ads, Meta, etc.) for customer acquisition
• Strong analytical skills; experience working with marketing dashboards, attribution models, or performance reporting tools
• Hands-on experience with marketing tools such as Google Analytics, HubSpot, Salesforce, or similar platforms
• A self-starter mindset with strong project management and attention to detail under the autonomous environment

Nice to Have

• Experience working in a B2B SaaS or tech environment
• Familiarity with Japan-specific digital channels or media platforms (e.g., LINE, Yahoo! Japan)
• Understanding of lead scoring, nurturing, and qualification processes

We're working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, based solely on the core competencies required of the role at hand, and without regard to any legally protected class. We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we're doing to build an inclusive workplace? Check out our Inclusion & Diversity page
Use of AI in Our Hiring Process
We may use automated AI tools to evaluate job applications for efficiency and consistency. These tools comply with local regulations, including bias audits, and we handle all personal data in accordance with state and local privacy laws.
Contact us at [email protected] with hiring practice or data usage questions.
Every benefit we offer is designed with one goal: empowering you to do the best work of your career while building the life you want. Remote work, medical insurance, flexible time off, retirement savings plans, and modern family planning are just some of our offering. Check out our other benefits at Block.
Block, Inc. (NYSE: XYZ) builds technology to increase access to the global economy. Each of our brands unlocks different aspects of the economy for more people. Square makes commerce and financial services accessible to sellers. Cash App is the easy way to spend, send, and store money. Afterpay is transforming the way customers manage their spending over time. TIDAL is a music platform that empowers artists to thrive as entrepreneurs. Bitkey is a simple self-custody wallet built for bitcoin. Proto is a suite of bitcoin mining products and services. Together, we're helping build a financial system that is open to everyone.