Demand Generation - Marketing Specialist

Posted 2 Days Ago
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London, Greater London, England, GBR
In-Office
Senior level
Fintech • Payments • Software • Financial Services
The Role
Owns B2B demand generation and brand marketing across positioning, communications, digital campaigns, events, executive engagement, account-based marketing, and regional programs. The role partners with Product, Sales, and Account Management to align marketing with commercial priorities, generate qualified pipeline, and measure campaign performance. It requires strategic leadership, hands-on execution, strong project management, and experience marketing to institutional audiences in fintech, payments, SaaS, financial services, or related sectors.
Summary Generated by Built In

At Kody, we are redefining automation and technology solutions for the hospitality and commercial sectors. We empower businesses to elevate efficiency, lower operational costs, and deliver superior customer experiences. Notable retail and hospitality chains are partnering with Kody to modernise their payment stack and streamline the operation.

As we continue our rapid expansion, we are looking for marketing specialists who can ensure regional marketing activity translates into qualified pipeline through executive programmes, industry conferences, digital campaigns and targeted account initiatives. This role has a significant impact across our GTM organisation.

Key Responsibilities

Brand Positioning & Communications

  • Own and develop the company's positioning, messaging and brand identity.
  • Manage the company website and external PR partners.

Demand Generation & Revenue Growth

  • Build a B2B enterprise marketing strategy from ground up
  • Create multi-channel campaigns across content, email, paid media, and events
  • Own the execution of marketing programmes, including executive engagement, industry conferences, account-based marketing and digital campaigns.
  • Work with Product, Sales and Account Management to align marketing focus with account-level priorities, territory plans and commercial targets.
  • Support regional event activities, including on-the-day assistance at key events where needed

Performance & Analytics

  • Establish clear marketing KPIs and performance reporting.
  • Measure campaign effectiveness and commercial impact.
  • Use data and analytics to support investment and resource allocation decisions.

Requirements
  • At least 5 years' experience within financial services, fintech, payments, SaaS or a related sector.
  • Strong experience marketing to B2B and institutional audiences.
  • Experience with start-ups scale-up across regions.
  • Proven track record owning field marketing programmes, including executive engagement, account-based programmes and multi-channel campaigns in a complex, relationship-driven sales environment.
  • Strong understanding of how institutional clients evaluate and purchase products.
  • Experience generating measurable pipeline and commercial growth through marketing.
  • Superb organisation and project management skills and the capacity to manage multiple complex projects at once.
  • Highly proactive, independent and comfortable being both a strategic leader and hands-on executor

Benefits

- Competitive Compensation

- Ownership of the branding and marketing activities at a fast growing company

- Dynamic & Innovative Culture: Fast-paced, supportive, and technology-driven work environment.

Skills Required

  • At least 5 years of experience in financial services, fintech, payments, SaaS, or a related sector
  • Strong experience marketing to B2B and institutional audiences
  • Experience in startups or scale-ups operating across regions
  • Proven experience owning field marketing programs, including executive engagement, account-based programs, and multi-channel campaigns
  • Strong understanding of how institutional clients evaluate and purchase products
  • Proven track record generating measurable pipeline and commercial growth through marketing
  • Strong organization and project management skills, with the ability to manage multiple complex projects
  • Proactive, independent, strategic, and hands-on working style
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The Company
HQ: Waldorf, MD
53 Employees
Year Founded: 2018

What We Do

Kody is on a mission to make in-person payment acceptance easy. Today, paying in person presents common problems for businesses, such as high costs, long queues, and limited choice of payment methods. Kody fully integrates the payment ecosystem. This way, businesses can offer customers more control over their payment choices to make transactions quicker and simpler. Founded by a small group of final-year high school students and launched in July 2022, 24-year-old founder Yoyo Chang (CEO) studied at the University of Cambridge & York whilst raising US$10M. Today, Kody's platform is growing to connect millions of end-users with venues all over the world.

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