The Role
The Demand Generation Marketing Manager will design and execute multi-channel campaigns, manage prospect lists, and optimize marketing automation platforms to generate leads and drive measurable growth.
Summary Generated by Built In
We are looking for a Demand Generation Manager to own the revenue engine that creates a predictable pipeline of qualified leads for Sales. This is a role for someone who thrives on solving complex marketing problems, building systems, and optimizing processes to drive measurable growth.
This is not a maintenance role, it’s a builder’s role. You will have ownership over the systems and processes that drive the company’s growth engine. You’ll be trusted to design, test, and optimize demand generation programs with autonomy. We expect rigor, precision, and results, and we’ll give you the tools and freedom to deliver them.
If you are a strategic thinker who wants to design, test, and refine digital marketing programs, and you prefer data over guesswork, this role is built for you!
Key Responsibilities
What You’ll Do
Campaign Strategy & Execution
Campaign Strategy & Execution
High-volume outbound email is the core of this role. You will design, build, and scale outbound email programs that generate qualified pipeline from cold and warm prospect lists. Beyond email, you will build multi-channel campaigns across paid ads, social, and webinars, structuring everything around the buyer journey from awareness to consideration to decision. You will partner closely with Sales on follow-up sequences that are timed, targeted, and built to convert.
Data Enrichment & List Building
You will own the process of building and maintaining high-quality prospect lists using enrichment tools like Clay, Apollo, Seamless AI, ZoomInfo, or similar platforms. You understand that great outbound starts with great data, and you take list hygiene, segmentation, and enrichment seriously. You will continuously refine targeting criteria to ensure outreach reaches the right people with the right message.
Lead Nurture & Automation
You will own the marketing automation platform, whether that is HubSpot, Marketo, or Pardot, and use it to design nurture tracks that move prospects through the funnel at the right pace. You will define and refine lead scoring models to ensure a clean, consistent MQL to SQL handoff that Sales can trust.
Reporting & Analytics
You own the numbers. You will build and maintain dashboards that track MQLs, SQLs, CAC, CPL, email deliverability, reply rates, and funnel conversion. You will monitor pipeline contribution and campaign ROI and bring leadership clear, data-driven recommendations on a consistent cadence. If something is not working, you will know before anyone else does.
Cross-Functional Alignment
You will collaborate with Sales and Client Onboarding to ensure campaigns are delivering the right type of leads, not just volume. You will work with Marketing and Product on content, launches, and promotions that support demand generation goals.
Growth & Experimentation
You will test and validate new channels including LinkedIn, ABM campaigns, and niche communities. You will run disciplined A/B tests on subject lines, CTAs, landing pages, and sequences. You scale what works and cut what does not, quickly.
Who You Are:
You are a builder who is energized by systems, data, and measurable outcomes. You have strong opinions about outbound email best practices and you back them up with results. You are fluent in enrichment tools and know how to turn a raw list into a high-converting outbound sequence. You are autonomous and precise, you own your metrics completely, and you communicate findings clearly without being asked. You are motivated not just by running campaigns, but by owning the engine that drives the business forward.
Skills, Knowledge and Expertise
Qualifications
- 5+ years of experience in B2B demand generation and management
- Strong aptitude with technology and process adoption.
- Proven track record of building lead-gen programs that deliver pipeline.
- Expertise with CRM & automation platforms (Salesforce, HubSpot, Marketo, Pardot).
- Strong analytical background — comfortable with CAC, CPL, funnel metrics, campaign ROI.
- Experience with paid advertising (LinkedIn Ads, Google Ads, social).
- Independent, methodical, and precise — thrives on ownership and measurable results.
- Experience in a law firm or similar professional services environment highly preferred.
- Exceptional organizational skills with the ability to juggle multiple priorities.
- Strong communication and problem-solving skills.
Benefits
Our award-winning law firm is at its best when it helps clients set measurable goals and develops multi-level strategies to achieve them. Our lawyers are trained to take ownership of our client’s challenges by getting close to the problem and close to the people who can benefit from the solutions we provide. We’re business-oriented lawyers equally comfortable as community leaders, private transaction counselors, or courtroom advocates. We pride ourselves on our people and their collective achievements. Besides our long list of legal industry honors, the firm has a track record spanning over a decade winning local, state, and national awards for being a “Best Company to Work For,” “Fastest Growing Company,” and “Best Law Firms in America.”
Our atmosphere and award-winning firm culture are collegial and professional, and our shared commitment to professional development is superior to our contemporaries. To learn more about our firm culture, please visit our website Jimerson Birr.
Our core values are simple: Commitment to service; Commitment to quality; Commitment to results.
Jimerson Birr is an equal-opportunity employer. All qualified applicants receive consideration for employment and all employees are treated during employment without regard to race, color, sexual orientation, religion, sex, age, national origin, genetic information, disability, veteran status, gender identity, and marital status.
Our atmosphere and award-winning firm culture are collegial and professional, and our shared commitment to professional development is superior to our contemporaries. To learn more about our firm culture, please visit our website Jimerson Birr.
Our core values are simple: Commitment to service; Commitment to quality; Commitment to results.
Jimerson Birr is an equal-opportunity employer. All qualified applicants receive consideration for employment and all employees are treated during employment without regard to race, color, sexual orientation, religion, sex, age, national origin, genetic information, disability, veteran status, gender identity, and marital status.
About
Jimerson Birr is a Florida-based law firm that seeks to exceed client expectations through commitment to excellence and by adding value to our clients’ businesses. We are committed to handling each matter with the quality, care, attention to detail and respect as if we were representing ourselves. We are accessible, responsible, prepared, efficient and technologically advanced. Our clients and colleagues value us because they trust our integrity and abilities. Jimerson Birr concentrates its efforts in providing the highest level of legal services throughout the Southeastern U.S. on a wide variety of business, corporate, and commercial litigation issues that can affect businesses in a broad range of circumstances. Our Florida-based law firm has a reputation for being well-prepared counselors, influential negotiators and aggressive litigators. Our firm has significant experience in the areas of construction law (including lien and bond claims, licensure, project and contract administration), business litigation (including breach of contract, misrepresentation, fiduciary breaches, non-compete enforcement and corporate/partnership disputes) and creditors rights and bankruptcy (including collections, foreclosures, replevin, garnishments, and adversarial proceedings).
Skills Required
- 5+ years of experience in B2B demand generation and management
- Proven track record of building lead-gen programs that deliver pipeline
- Expertise with CRM & automation platforms (Salesforce, HubSpot, Marketo, Pardot)
- Strong analytical background -- comfortable with CAC, CPL, funnel metrics, campaign ROI
- Experience with paid advertising (LinkedIn Ads, Google Ads, social)
- Exceptional organizational skills with the ability to juggle multiple priorities
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The Company
What We Do
Jimerson Birr is a Florida-based law firm with global reach, known for being trusted counselors, effective negotiators, and results-driven litigators. They focus on exceeding client expectations through a commitment to excellence and by adding value to clients' businesses.
