nitra

Demand Generation Marketing Manager

Reposted 7 Days Ago

New York, NY, USA

Hybrid

95K-130K Annually

Mid level

Healthtech • Financial Services

The Role

Responsible for developing and executing multi-channel campaigns to generate inbound leads and support sales. Analyze performance and optimize strategies.

Summary Generated by Built In

Who we are:

Nitra's mission is to build a more efficient healthcare system and the technology that makes it possible. Our goal is to provide an ecosystem of fintech and software solutions that help doctors better manage their practices, so they can have time back to focus on what matters to them most.

We operate with urgency, intensity, and ambition. The bar is high because the opportunity is massive. We expect excellence, ownership, and intellectual rigor from every team member. We move fast, make bold decisions, and hold ourselves accountable to results. At the same time, we believe great companies are built on trust and respect. Every voice matters. Every contribution counts. When we win, we win together.

We are scaling rapidly and on a clear trajectory toward becoming a unicorn this year — and beyond. Our growth is not accidental; it’s the result of disciplined execution, relentless focus, and a team that refuses to settle. We are building a category-defining company, and we’re looking for people who want to do the most meaningful work of their careers.

If you want comfort, this isn’t the place.

If you want impact, ownership, and the chance to help build a generational fintech company, welcome.

Nitra was created by unicorn founders who have successfully scaled to thousands of customers and exited $1B+ public offerings. They are joined by an ambitious and experienced team from American Express, Citi, PayPal, Capsule, Plaid, Bloomberg, Meta, Facebook, and Mastercard. The team is backed by some of the world’s leading VCs (Andreessen Horowitz, NEA, etc.) and is supported by an expert group of advisors including the cofounders of Square and Xendit, executives from Intuit, former Governors, White House senior staffers, and a co-founder of CityMD.

Nitra maintains a hybrid work policy, with team members working from the office four days per week and Wednesdays designated as a work-from-home day.

We're looking for: We’re looking for a mid–senior level Demand Generation Marketer to own and scale our lead generation engine. This role will focus on building and running multi-channel campaigns that drive high-quality inbound leads and support revenue growth. You’ll be responsible for strategy, execution, and optimization across email, paid media, and other demand channels, working closely with sales and marketing leadership.

Your responsibilities will include:

Own the end-to-end demand generation strategy focused on inbound lead generation and pipeline growth
Plan, launch, and optimize multi-channel campaigns across email, newsletters, paid ads, and other digital channels
Build and manage email marketing programs, including campaigns, newsletters, and nurture sequences
Partner with sales to align on lead quality, funnel performance, and conversion goals
Manage campaign calendars, messaging, and audience segmentation to improve engagement and conversion
Analyze campaign performance, attribution, and funnel metrics; use insights to continuously improve results
Test and iterate on messaging, channels, and offers to increase lead volume and quality
Maintain and optimize marketing automation and CRM workflows related to lead capture and nurturing

You have:

4–7+ years of experience in demand generation, growth marketing, or lead generation roles
Proven track record of running inbound-focused campaigns that drive measurable pipeline impact
Hands-on experience with email marketing, paid media, and digital campaign execution
Strong analytical skills with the ability to translate data into actionable insightsExperience working cross-functionally with sales and other marketing stakeholders
Comfortable owning projects end-to-end with minimal oversight

We offer:

Equity - Everyone at Nitra is an owner. When the company wins, you win.
Competitive Salary - You’re the best of the best, and your salary will reflect your experience and reward your contributions to Nitra.
Health Care - Your health comes first. We offer comprehensive health, vision, and dental insurance options.
Retirement Benefits - Your financial stability matters to us so we provide a generous employer 401K match.
Nitra maintains a hybrid work policy, with team members working from the office four days per week and Wednesdays designated as a work-from-home day.

The base salary range for this full-time position is $95k - $130k + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. The range displayed reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Please note that the compensation details listed reflect the base salary only, and do not include bonus, equity, or benefits.

Nitra values diversity. We are committed to equal opportunities and creating an inclusive environment for all our employees. We welcome applicants regardless of ethnicity, national origin or ancestry, gender, race, religious beliefs, disability, sex, sexual orientation, age, veteran status, genetic information, citizenship, or any other characteristic protected by law.

Top Skills

CRM

Email Marketing

Marketing Automation

Paid Media

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The Company

HQ: New York, New York

28 Employees

Year Founded: 2021

What We Do

Nitra’s mission is to overhaul the healthcare industry with radically efficient and transparent solutions. Nitra empowers providers to find the right balance between supporting their patients and running their practice – starting with tools that deliver a simpler, smarter way to manage their spending. Nitra solutions integrate seamlessly with the complex business processes of the industry. Our goal is to provide an ecosystem that helps doctors better manage their practices, so they can focus on their patients. Starting with the first business card built specifically for doctors, Nitra will expand to bring physicians and medical clinics around the country the loans, accounts, payments, and expense management products they expect, in an all-in-one platform powered by machine learning and blockchain technologies. The company was created by unicorn founders who have successfully scaled to thousands of customers. They are joined by an ambitious and experienced team from Amazon, American Express, Citi, Dropbox, Facebook, Mastercard and PayPal. The team is supported by an expert group of Advisors such as the cofounders of Square and Xendit, executives from Intuit, Governors and White House senior staffers, and is backed by some of the world’s leading VCs such as Andreessen Horowitz and NEA. Interested? We are growing fast and actively building our team. Look at our job postings and let us know where you fit!