Carta is the connected platform and AI-native ecosystem for private capital. Built to replace fragmented tools with a single system of record, Carta brings together the software, services, and legal infrastructure that founders use to manage equity, fund managers use to run administration and reporting, and legal teams use to close transactions. Trusted by 55,000 companies and 1.8M+ equity holders in 160+ countries, and 10,000 funds and SPVs representing $250B+ in assets under management, Carta is transforming how private capital operates. Recognized by Fortune, Forbes, Fast Company, Inc. and Great Places to Work.
For more information about our offices and culture, check out our Carta careers page.
At Carta, we're transforming how private capital operates — connecting the software, services, and legal infrastructure that founders, fund managers, and legal teams depend on. We believe the problems we solve today unlock the opportunities of tomorrow. As a Demand Generation Manager for the Private Equity Business Unit, you'll work to:
- Research, develop, and execute end-to-end campaigns to drive net-new firms to our private equity and alternative assets products
- Collaborate with Sales, Product, and all parts of Marketing to test marketing strategies and drive quarterly business objectives through coordinated campaigns
- Own 6Sense ABM targeting, lifecycle streams, and SFDC campaign tracking for PE Investor prospects, using performance data to iterate and improve conversion at every stage
- Coordinate cross-functionally with Sales, Customer Success, BD, and Product to identify the highest-propensity accounts, surface key insights, and scale what's working into repeatable growth plays
- Help identify, drive, and execute on strategic growth initiatives and tests as we experiment and learn which levers are key growth opportunities for Carta
You'll be joining the Demand Generation team within the Revenue Marketing Org, reporting directly to the Senior Manager of Demand Generation.
The Demand Generation team is the tip of the spear for all growth and revenue driving aspects of Carta’s marketing organization. We own the full demand generation motion for all business units at Carta — from awareness campaigns and thought leadership to field events, outbound plays, and lifecycle nurtures. Our work is deeply cross-functional: we build campaigns in close partnership with Sales, PMM, Content, Events, and Finance, and we're accountable for a meaningful share of total pipeline every quarter. The team moves fast, experiments constantly, and brings both tactical execution and strategic thinking to every initiative.
About You- Pipeline-obsessed. You've built and run multi-channel demand gen programs with a direct line to pipeline. You know how to connect campaign activity to opportunities, closed-won business, and marketing-sourced pipe, and you use that data to make better decisions.
- A campaign architect and operator in one. You're as comfortable writing an ABM strategy as you are managing the email build behind it, you bring both the strategic thinking and the hands-on execution to get programs into market.
- Cross-functional by default. You work naturally across Sales, Business Development, Operations and all aspects of the marketing org to align on messaging, coordinate timelines, and drive shared outcomes.
- Equal parts creative and analytical. You bring a marketer's instinct for what will resonate with a PE audience, a seller's understanding of what moves deals forward, and an operator's discipline for diving into the numbers to influence your marketing decisions.
- ABM-native. you understand how to build target account lists, structure intent-based plays, and sequence multi-channel campaigns. Experience with 6Sense is a strong plus.
- 6+ years of experience in demand gen recommended, preferably in B2B SaaS, fintech, or financial services. Experience with 6Sense, Marketo, and Salesforce is a strong plus.
- Bonus if you have financial services or industry experience. You understand how private capital markets operate and you build campaigns that account for that reality.
Carta’s compensation package includes a market competitive salary, equity for all full time roles, exceptional benefits, and, for applicable roles, commissions plans. Our minimum cash compensation (salary + commission if applicable) range for this role is:
- $154,700 - $182,000 in New York, NY
Final offers may vary from the amount listed based on geography, candidate experience and expertise, and other factors.
Disclosures:
- We are an equal opportunity employer and are committed to providing a positive interview experience for every candidate. If accommodations due to a disability or medical condition are needed, please connect with the talent partner via email.
- Carta uses E-Verify in the United States for employment authorization. See the E-Verify and Department of Justice websites for more details.
- For information on our data privacy policies, see Privacy, CA Candidate Privacy, and Brazil Transparency Report.
- Please note that all official communications from us will come from an @carta.com or @carta-external.com domain. Report any contact from unapproved domains to [email protected].
Skills Required
- 6+ years of experience in demand generation
- Experience building and running multi-channel demand generation programs tied to pipeline and revenue
- Experience developing and executing account-based marketing campaigns
- Experience with B2B SaaS, fintech, or financial services
- Experience with 6Sense
- Experience with Marketo
- Experience with Salesforce
- Financial services or private capital industry experience
Carta Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Carta and has not been reviewed or approved by Carta.
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Fair & Transparent Compensation — Compensation is portrayed as market-competitive in many roles, with particularly strong positioning in engineering and product packages. Pay is also framed as comparatively strong versus other aspects of the overall employee experience.
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Parental & Family Support — Parental leave is positioned as notably generous, with extended paid leave for birthing parents and paid bonding leave for all parents. Family-building support is also emphasized through fertility treatment and egg-freezing coverage.
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Leave & Time Off Breadth — Time off is structured with a required minimum amount of paid leave and then additional flexibility through an unlimited PTO and sick-time approach. This design is intended to ensure time off is actually taken while preserving flexibility beyond the minimum.
Carta Insights
What We Do
Carta develops purpose-built software that transforms traditional accounting into a powerful growth engine. Carta’s world-class fund administration platform supports nearly 7,000 funds and SPVs, and represents nearly $130B in assets under management in venture capital and private equity. Trusted by more than 40,000 companies, Carta also helps private businesses in over 160 countries manage their cap tables, valuations, taxes, equity programs, compensation, and more. Together, Carta is setting a new standard as the end-to-end platform for private markets. Our best-in-class solution for fund management seamlessly integrates investor and portfolio company insights via a suite of tools designed ground-up to support the strategic impact of the fund CFO. Carta has been included on the Fortune Best Large Workplaces in Financial Services and Insurance list, Forbes’ list of the World's Best Cloud Companies, Fast Company's Most Innovative list, and Inc.'s Fastest-Growing Private Companies list. For more information, visit carta.com.
Why Work With Us
Carta is a place where everyone can be the best version of themselves. We're a team of unconventional builders who's focus is to create infrastructure for innovators. Join our team and help us to create more owners.
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