Demand Generation, Marketing Manager

Company Description
It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today - ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.
Job Description
The Enterprise & Field Marketing organization in ServiceNow is responsible for driving revenue growth, adoption and customer success across all our direct and indirect sales channels.
We are a high performing Americas team, looking for a highly organized, goal-oriented, self-directed professional to be an active player in our larger marketing team. You will interact directly with key business leaders and marketing teams across the globe to drive Brand to Demand Generation strategies across the customer's lifecycle, with a focus on ServiceNow Platform and AI products & solutions.
You will play a key role in accelerated pipeline growth, new opportunities and be accountable for revenue targets. You'll be responsible for driving the program strategy, influencing and collaborating with regional field marketing teams to activate and deliver business growth.
You will have a strong understanding of GTM sales strategies, leveraging GTM motions on solutions, industry, partner marketing, new customer acquisition to achieve results. You're a savvy Americas marketing program leader who can conceptualize, execute and manage insight-driven optimizations and executive-level reporting across a diverse and matrixed organization.
Crucial to your success is having a good foundation in SaaS and enterprise technology, multi-faceted experience in integrated marketing strategy and program development, relationship management skills, team collaboration, adaptability and expertise in enterprise technology marketing in a fast-paced, dynamic environment.
Key responsibilities

• Act as the Americas marketing programs lead on ServiceNow Platform and AI programs collaborating closely with all GTM, Sales, Partner teams to gather insights, develop strategies and align plans to accelerate business growth.

• Develop a data-informed strategy on audience segmentation and opportunity, prioritization of marketing channels and tactics to conceptualize programs that will drive demand for the ServiceNow Platform and AI.

• Lead through influence to ensure delivery and execution at scale of demand generation programs across the Americas marketing and business teams that result in measurable growth in business goals and revenue. Set best practices in narratives, engagement and high-performance campaigns.

• Leverage all direct and indirect channels to land new business and drive up-sell, cross-sell marketing campaigns across customer buying centers and activate the ecosystem for new business acquisition.

• Develop and test new program scenarios to drive optimizations and efficiencies against investments.

• Prepare and input into forecasts, performance reports, monitoring key business metrics, quality and audience insights.

• Continually look at ongoing innovations and best practices to elevate the program, experience, and results.

Qualifications
To be successful in this role, we need someone who has:

• 8+ years of marketing experience in a B2B enterprise technology environment directly supporting sales teams in roles such as field marketing, partner marketing, campaign management or performance management.

• Experience in managing budgets and vendors to deliver effective marketing programs at scale.

• Experience managing multiple stakeholders across concurrent campaigns.

• Be digitally savvy with a demonstrated understanding of the role of digital across integrated campaigns.

Not sure if you meet every qualification? We still encourage you to apply! We value inclusivity, welcoming candidates from diverse backgrounds, including non-traditional paths. Unique experiences enrich our team, and the willingness to dream big makes you an exceptional candidate!
For positions in this location, we offer a base pay of $119,300 - $208,700, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.
Additional Information
Work Personas
We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work. Learn more here .
Equal Opportunity Employer
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
Accommodations
We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance.
Export Control Regulations
For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.
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