Demand Generation Manager

About The Company

At memoryBlue, we help high-growth B2B technology companies scale revenue faster and smarter. Since 2002, we’ve partnered with industry leaders like Splunk, Cloudera, and Box to build and optimize world-class sales development teams.

Recognized for our performance and culture — including 12 consecutive years on the Inc. 5000 — we’re passionate about developing top sales talent and turning potential into achievement.

Why this role exists 

memoryBlue is growing quickly and investing in building a modern demand generation engine that drives pipeline and new customer opportunities. 

This role helps bring our demand generation programs to life. You will work across field marketing, email nurture programs, and campaign execution to engage target accounts and convert interest into sales conversations. 

You will sit within the Marketing team and partner closely with Sales to execute campaigns that drive meetings, opportunities, and revenue. 

Your goal: help turn marketing programs into qualified pipeline and new logos. 

What you will own 

You will help execute and optimize global demand generation programs that engage our target buyers and support pipeline creation. 

Field marketing & events 

• Plan and execute both large conferences and smaller bespoke events 

• Coordinate logistics, promotion, attendee engagement, and follow-up 

• Partner with sales to drive meetings and pipeline from events 

• Ensure strong post-event nurture and follow-up campaigns 

Email nurture & lifecycle marketing 

• Build and manage email nurture programs that convert prospects into sales conversations 

• Create and optimize lifecycle workflows and automation 

• Collaborate on campaign messaging, segmentation, and targeting 

• Continuously test and improve engagement and conversion rates 

Campaign execution 

• Support global demand generation campaigns across digital, ABX, events, and webinars 

• Coordinate campaign launches including landing pages, emails, and promotional assets 

• Ensure campaigns are executed smoothly across multiple channels 

Content-powered demand 

• Work with internal contributors, freelancers, and partners to turn high-value content into campaigns 

• Support the distribution of content through events, email programs, and marketing campaigns 

• Identify opportunities to repurpose content across channels to increase reach and engagement 

Campaign performance 

• Track campaign engagement and performance metrics 

• Help identify areas to improve conversion, engagement, and pipeline impact 

• Support reporting on campaign performance and outcomes 

What success looks like in this role 

• Events generate strong engagement, meetings, and pipeline 

• Email nurture programs convert interest into sales conversations 

• Campaigns launch smoothly and consistently across channels 

• Marketing and Sales teams are aligned on event follow-up and campaign execution 

• Campaign performance improves through testing and iteration 

What we are looking for 

Must-haves 

• 3-5 years of experience in B2B demand generation, field marketing, or growth marketing 

• Strong experience in planning and executing bespoke events and field marketing programs 

• Experience building and managing email nurture programs and marketing automation workflows (Pardot, ActiveCampaign, HubSpot, or similar) 

• Strong organizational skills and ability to manage multiple campaigns simultaneously 

• Comfortable collaborating with Sales teams and supporting pipeline-focused marketing 

• Analytical mindset with curiosity around campaign performance and improvement 

Nice-to-haves 

• Experience supporting ABX or account-based marketing programs (UserGems a plus) 

• Experience working with agencies, freelancers, or external marketing partners 

• Modern content creation skills (short-form video, social content, or creative campaign storytelling) 

• Experience working in B2B services or technology organizations 

Why memoryBlue 

• You will help build and scale a modern demand generation engine 

• You will work closely with Sales and Marketing leaders to drive pipeline growth 

• You will gain hands-on experience across events, lifecycle marketing, and global campaigns 

• You will work with a fast-moving team focused on measurable impact and revenue growth 

• Amazing culture 

Incentives & Perks Include
Expected Compensation range: $75,000 - $100,000 with additional benefits below:

• Medical, Dental, Vision, Life insurance
• 401(k) match
• Pet insurance
• PTO and performance-based trips (e.g., annual President’s Club)
• A powerful professional network of sales leaders and client decision-makers
  

How To Apply
If you're a driven marketing pro looking to elevate your career in a supportive, high-achievement environment, apply now and build your future self’s success story with memoryBlue.