Demand Generation Manager

Posted 4 Days Ago
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Palo Alto, CA
In-Office
Mid level
Software
The Role
The Demand Generation Manager will oversee the demand system, focusing on MQLs, pipeline creation, and optimizing the conversion process across multiple channels and strategies.
Summary Generated by Built In

Sanas.ai is pioneering the future of human communication. Founded by a team of Stanford researchers and entrepreneurs with deep industry experience, Sanas has developed the world’s first real-time speech transformation platform capable of accent translation, noise elimination, speech enhancement, and cross-language communication.

Sanas makes conversations clearer, more inclusive, and more effective, removing barriers that prevent people from being understood, regardless of accent, background noise, or native language.


Since going to market in 2023, Sanas has scaled at an extraordinary pace, growing from $0 to $32M ARR in under two years, with a projected >$50M ARR by the end of 2025. The company recently recorded its first $10M quarter and is on track to achieve $120M in ARR next year.


The company’s valuation has a clear trajectory toward multi-billion-dollar market capitalization as it continues to expand into new verticals and product categories. With a TAM that spans all human in the loop communications and beyond, Sanas has the potential to impact every industry and every global interaction.


Sanas is revolutionizing the way we communicate with the world’s first real-time algorithm, designed to modulate accents, eliminate background noises, and magnify speech clarity. Pioneered by seasoned startup founders with a proven track record of creating and steering multiple unicorn companies, our groundbreaking GDP-shifting technology sets a gold standard.


Sanas is a 200-strong team, established in 2020. In this short span, we’ve successfully secured over $100 million in funding. Our innovation has been supported by the industry’s leading investors, including Insight Partners, Google Ventures, Quadrille Capital, General Catalyst, Quiet Capital, and other influential investors. Our reputation is further solidified by collaborations with numerous Fortune 100 companies. With Sanas, you’re not just adopting a product; you’re investing in the future of communication. 

About the Role:

We are looking for a hands-on Demand Generation Manager to own how demand turns into revenue. This role is accountable for high-intent MQLs, conversion performance, and pipeline creation.

  • You will build and operate the demand system end to end across acquisition, ABM, paid and performance media, lifecycle, and conversion optimization. This role is for someone who can drive a predictable pipeline by aligning messaging, signals, and buyer behavior across the funnel for our suite of products with complex and varying ICPs.

What You Will Own

  • Demand System Ownership Own the full demand engine from first touch through MQL, SQL, and sales-accepted pipeline
  • Design funnel architecture, build and improve on conversion, velocity, and pipeline quality through constant optimization
  • ABM and High-Intent Plays Develop and run ABM programs for target accounts in partnership with Sales and RevOps Design plays that create measurable account engagement and progression, not just impressions
  • Build coordinated touch patterns across ads, email, outbound support, landing pages, and follow-up paths. Define account-level success metrics including engaged accounts, meetings created, opportunities influenced, and pipeline created
  • Acquisition and Signal Capture Build acquisition programs that capture high-quality demand across digital and lifecycle channels. Use paid channels selectively to accelerate proven paths and support ABM efforts
  • Lifecycle and Buyer Progression. Build lifecycle programs that move buyers forward based on behavior and signals. Define and evolve qualification logic, scoring, routing, and lifecycle stages with Sales and RevOps within our marketing tech stack. Ensure lead and account handoff is timely, contextual, and actionable
  • Optimization, Reporting, and Accountability. Run ongoing experimentation across messaging, offers, audiences, and conversion paths. Diagnose funnel friction fast and fix it, own reporting for demand and ABM performance with clarity and regularity
    Operate a KPI system that ties programs to pipeline and revenue outcomes

Who You Are

  • Proven B2B demand generation operator with ownership of pipeline outcomes
    Hands-on experience with ABM programs and account-based measurement
    Deep experience building and optimizing funnels and lifecycle systems
  •  Strong performance and systems mindset.
    Comfortable owning a number and being accountable to it
  •  Experienced in fast-moving startup environments with ambiguity and high expectations
  •  Strong cross-functional partner to Sales, Product Marketing, Content, and RevOps
  • Fluent with modern marketing automation, CRM, analytics, and experimentation tools
  •  Uses AI to increase speed and insight, without sacrificing judgment
  • This role is for someone who wants real ownership of how demand becomes pipeline and revenue, including ABM that actually drives progression. If you care about conversion, pipeline quality, and building something that works, this role will feel right.

Joining us means contributing to the world’s first real-time speech understanding platform revolutionizing Contact Centers and Enterprises alike.

Our technology empowers agents, transforms customer experiences, and drives measurable growth. But this is just the beginning. You'll be part of a team exploring the vast potential of an increasingly sonic future.

Top Skills

Analytics Tools
CRM
Marketing Automation
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The Company
Bengaluru
206 Employees

What We Do

Break barriers one conversation at a time with the power of effortless real-time accent translation.

Sanas' technology is designed to revolutionize communication by giving multilingual speakers a choice when it comes to how they communicate. It's a step towards empowering individuals, advancing equality, and deepening empathy.

Our mission is to make lives better by expanding the horizons of what is possible with your voice.

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