Demand Generation Manager

Demand Generation Manager

About Inspectiv

At Inspectiv, we secure companies against today’s ruthless adversaries with the best security testing around - ethical hackers plus the software tools needed to succeed. With bug bounties and penetration testing at the core, companies use Inspectiv for their vulnerability discovery and management.

We are a well-funded Series A company backed by top-tier investors, building a category-defining platform in security. Our team is remote-first, execution-oriented, and focused on long-term value creation.

About the Role

We are hiring a Marketing Manager to accelerate marketing in general and demand generation in particular.

You will architect and execute a modern, AI-accelerated demand capture engine that increases marketing influence on pipeline and reduces reliance on pure outbound sourcing.

This is a high-autonomy, high-upside role reporting to the VP of Marketing. You will operate as an individual contributor and primary growth architect, with a clear path to Director-level scope and expanded budget authority for strong performance.

If you are an AI-native marketer who likes to experiment, move fast, and build systems from scratch — this role is designed for you.

What You Will Do:

Build the Demand Engine

• Design and execute demand capture programs targeting CISOs, VPs of Security, and AppSec leaders in the mid-market.

• Increase marketing-influenced pipeline and reduce the percentage of SDR-sourced deals.

• Develop repeatable campaign frameworks across paid, ABM, SEO, and outbound support.

Run AI-Accelerated Experimentation

• Use AI tools to accelerate campaign testing, messaging refinement, and performance analysis.

• Implement AI-assisted persona modeling and ICP refinement in partnership with the VP of Marketing.

• Automate reporting, insights, and performance dashboards to create tight feedback loops.

• Build internal GPT workflows to support marketing operations and sales enablement.

• Launch and scale programmatic SEO initiatives.

Manage Field Events

• Plan and coordinate ~20 hosted field events annually in partnership with sales - some virtual, some live (and travel to some of them).

• Drive account targeting, messaging, promotion, and follow-up enablement.

• Measure performance based on pipeline influence, meeting conversion, and deal acceleration — not vanity metrics.

Optimize the Marketing Stack

• Leverage HubSpot, Salesforce, Ahrefs, Claude, and other tools to build structured workflows and measurable impact.

• Establish clear KPIs tied to marketing-influenced pipeline.

• Reallocate budget quickly based on performance data.

What We’re Looking For:

• Based in the San Francisco Bay Area (hybrid flexibility; 1–2x/week in-person strongly preferred).

• 3–10 years of B2B marketing experience (high-growth SaaS preferred).

• Experience in demand generation, growth marketing, or revenue marketing.

• AI-native mindset: you actively experiment with AI tools to improve velocity and scale.

• Strong analytical thinking — you design tests, measure rigorously, and iterate quickly.

• Highly organized and operationally disciplined.

• Comfortable operating as an individual contributor in a zero-to-one environment.

• Sales-aligned and commercially aware.

• Experience with HubSpot, Salesforce, and performance analytics platforms.

• Willingness to travel quarterly for field events.

• Cybersecurity experience is helpful but not required. We care more about speed, rigor, and learning velocity.

What We Offer:

• Opportunity to be a part of the creation of new products poised to revolutionize an industry

• Partner with enthusiastic and talented colleagues and industry leaders who are compelled to do good in the world

• Experienced leadership team and fast growth opportunities

• Generous benefits program offering Health, Vision, Dental, Life Insurance, etc.

Salary Range: $125,000 - 145,000 + equity. Exact compensation will vary based on skills and experience.