Demand Generation Manager

Posted 24 Days Ago
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New York, NY
In-Office
130K-150K Annually
Senior level
Healthtech • Software • Pharmaceutical
Industry's first patient-focused CRM to help patients start and stay on therapy
The Role
The Demand Generation Manager is responsible for creating and executing multi-channel marketing campaigns to drive demand and pipeline growth, collaborating with Sales, and optimizing performance based on data insights.
Summary Generated by Built In

Courier Health is on a mission to solve one of the biggest and most meaningful opportunities in healthcare: reinvent how people living with chronic and rare diseases are supported.

We are building the future of patient engagement for life sciences companies. Our software is leveraged by biopharma companies to support patients in their complex journey from diagnosis to initiating and remaining on therapy to achieve optimal health outcomes.

We are looking for talented individuals who are motivated by the opportunity to have an outsized impact on not just their company, but the healthcare industry at large.

As Demand Generation Manager at Courier Health, you will be responsible for planning, developing, and executing strategies and campaigns to generate demand and pipeline growth across our target accounts. The right candidate will have proven experience developing and managing account-based marketing programs that drive measurable pipeline impact.

Responsibilities
  • Build and manage multi-channel campaigns, including email, digital ads, direct mail, paid social, and events, tailored to account segments and buying stages.
  • Partner closely with Sales to develop and align personalized campaigns, messaging, and outreach strategies.
  • Leverage AI technologies to personalize campaign efforts at scale.
  • Test and iterate on new channels, campaign types, and messaging, driving continuous optimization based on data.
  • Work internally and externally to design and deliver compelling, targeted assets (including case studies, landing pages, email nurtures, sales enablement materials).
  • Work with Marketing Operations to track and report on performance to leadership, providing insights and recommendations to optimize campaign performance.
Qualifications
  • 5+ years of B2B marketing experience, ideally within SaaS or healthcare tech; startup experience a plus.
  • Hands-on experience with marketing automation & CRM platforms (ideally HubSpot) and/or ABM platforms (e.g., 6sense, Demandbase, RollWorks).
  • Excellent written and verbal communication skills; able to translate strategy into clear, engaging messaging.
  • Comfortable working in a fast-paced, early-stage environment, balancing strategic thinking with tactical execution.
  • Comfortable collaborating across teams to deliver cohesive campaigns
Benefits
  • Highly competitive pay, including equity
  • Top notch health benefits
  • Flexible PTO
  • Paid parental leave
  • Monthly healthy lifestyle stipend
  • Team events and bi-annual off-sites
  • Career coaching opportunities
  • Open office with unlimited coffee, snacks, etc.

The annual salary range for the target level for this role is $130,000-$150,000 + equity + benefits, including medical, dental, and vision.

Courier Health is proud to be an Equal Employment Opportunity employer.

We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

Top Skills

6Sense
Abm Platforms
Ai Technologies
Crm Platforms
Demandbase
Hubspot
Marketing Automation
Rollworks
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The Company
HQ: New York, NY
40 Employees
Year Founded: 2020

What We Do

Courier Health is on a mission to redefine how life sciences companies engage & support patients. We are building the future of patient engagement for life sciences companies. Our software is leveraged by biopharma companies to support patients in their complex journey from diagnosis to initiating and remaining on therapy to achieve optimal health outcomes.

We are looking for talented individuals who are motivated by the opportunity to have an outsized impact on our company, and the healthcare industry at large.

Why Work With Us

We're on a mission to solve one of the biggest and most meaningful opportunities in healthcare: reinvent how people living with rare and chronic diseases are supported. We're a growing team that works hard but emphasizes the celebration of milestones. We believe in hiring kind, talented individuals and giving them room to grow.

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