Demand Generation Manager

Posted 4 Days Ago
Easy Apply
Boston, MA
Hybrid
98K-124K Annually
Mid level
eCommerce • Information Technology • Retail • Software
Mirakl is the leading provider of eCommerce software solutions.
The Role
The Demand Generation Manager leads the development of multi-channel marketing campaigns focused on lead generation and revenue growth, collaborating with sales and overseeing campaign effectiveness.
Summary Generated by Built In

About Mirakl

Mirakl is the leading provider of eCommerce software solutions. Mirakl's suite of solutions provides enterprises with a transformative way to drive significant growth and efficiency in their online business.
 
Since 2012, Mirakl has been pioneering the platform economy, empowering retail and b2b enterprises with the most advanced, secure and scalable technology to digitize and expand product assortment through marketplace and dropship, improve efficiency in supplier catalog management and payments, personalize shopping experiences, and boost profits through retail media.

Mirakl is trusted by Macy’s, Saks, Henry Schein, The Knot, 1800-Flowers, Best Buy, Lowe's, Ulta and 450+ industry-leading businesses worldwide. For more information: www.mirakl.com.


YOUR IMPACT:

We are seeking a proactive and energetic Demand Generation Manager to support the development of multi-channel campaigns that drive engagement, lead generation, and revenue growth. The ideal candidate has experience with B2B marketing across channels and exposure to account-based marketing strategies.

Reporting into the Senior Manager of Demand Generation, you will be responsible for:

  • Drive the creation of lead generation campaigns that generate marketing qualified leads, new sales opportunities, and increased Mirakl awareness
  • Develop integrated email nurture campaigns working closely with the Senior Marketing Specialist to ensure alignment across digital channels 
  • Demand generation program development and execution, including email nurture campaigns, webinars, and 3rd party programs. 
  • End-to-end development and execution of Mirakl-hosted webinars
  • Collaborate closely with the sales team ensuring that demand generation strategies are effectively supporting pipeline development.
  • Responsible for campaign setup and operations including: Hubspot, Salesforce, & 6Sense
  • Support launch and distribution of new content marketing assets, press releases, and customer announcements
  • Closely track and analyze the effectiveness of marketing campaigns and programs
  • Manage vendor relationships

Requirements:

  • Bachelor’s Degree in marketing, communications, or related field
  • 4+ years of relevant work experience in programs, preferably in a high tech environment
  • Proven success in programs and project management
  • Ability to work in a fast-paced environment with multiple stakeholders
  • Demonstrated ability to organize, prioritize, and multitask under tight deadlines
  • Detail oriented individual that takes initiative to define and improve processes
  • Working knowledge of Hubspot, Salesforce, & 6Sense
  • Experience with marketing reporting
  • Ability to travel when necessary; periodic international travel required (Paris)

Below you will find the reasonably estimated annual compensation range for this role. This range includes a base salary and, where applicable, a variable incentive (e.g.,bonus or commission) tied to the role. Your starting compensation within this range will be based on your relevant skills, and experience and education, with any future adjustments informed by role scope, performance, and internal pay equity. In addition, Mirakl offers a wide range of competitive benefits including health, dental, 401(k) match plan, commuter, and PTO. Find out more about our benefits here.

Pay Range
$98,000$123,500 USD

We welcome collaborators with their diverse perspectives and experiences to power us forward. These often far exceed conventional job requirements and help us create a culture of continuous learning. If you’re ready to join a hyper-growth company at the heart of digital transformation for the world’s most forward-thinking organizations, we strongly encourage you to apply to any of our roles, even if you think you’re not an exact match.

Top Skills

6Sense
Hubspot
Salesforce

What the Team is Saying

Kamal Kirpalani
Nicole Tiberia
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The Company
HQ: Boston, MA
750 Employees
Year Founded: 2012

What We Do

Since 2012, Mirakl has been pioneering the platform economy, empowering retail and B2B enterprises with the most advanced, secure and scalable technology to digitize and expand product assortment through marketplace and dropship, improve efficiency in supplier catalog management and payments, personalize shopping experiences, and boost profits through retail media.

Mirakl is trusted by Macy’s, Saks, Henry Schein, The Knot, 1800-Flowers, Best Buy, Lowe's, Ulta and 450+ industry-leading businesses worldwide.

Why Work With Us

At Mirakl you will have all the advantages of a start-up environment: innovation, adaptability, autonomy, flexible process, and a real involvement in decision making. Each employee contributes to Mirakl’s success, either as a group or individually, by using their unique skills and working in harmony with our corporate values.

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Mirakl Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Typical time on-site: Not Specified
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HQBoston, MA
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Barcelona, ES
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London, GB
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Munich, GE
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New York, NY
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Paris, FR
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Sydney, New South Wales
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Tokyo, JP
Learn more

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