🌍 Location: we are open to candidates based in either London or Boston (USA).
🤝 Department: Marketing
💚 Reports to: Chief Marketing Officer
80% of the global workforce are frontline workers—yet their digital experience lags far behind. Blink’s employee super-app changes that. We give frontline teams everything they need in the palm of their hand—connecting them to systems, leaders, and each other.
We’re trusted by enterprises worldwide, growing fast and we’re only getting started 🚀.
👉 See how our customers use Blink to transform their frontline teams!
We’re looking for a strategic, data-driven Demand Generation Manager to help accelerate Blink’s growth in the U.S. and EMEA. Reporting to the Chief Marketing Officer, you’ll own our digital advertising and campaign engine — driving pipeline through targeted multi-channel programs that reach and convert our ideal customers.
What You’ll Do- Own and optimize paid channels — manage day-to-day performance of LinkedIn Ads, Meta Ads, and Google Ads (Search & Display).
- Develop and execute campaigns — plan and launch integrated campaigns with clear KPIs that align with sales priorities and regional targets.
- Ensure a well-oiled marketing operations machine — oversee campaign workflows, data quality, automation, and lead routing to maximize efficiency and ROI.
- Collaborate with Sales — partner closely with the SDR and AE teams to build high-quality pipeline, refine messaging, and improve lead handoff processes.
- Analyze and report performance — track results across the funnel, identify insights, and communicate recommendations to marketing and leadership.
- Experiment and iterate — continuously test new audiences, creative formats, and ad copy to improve performance and expand reach.
- Work cross-functionally — collaborate with content, product marketing, and brand teams to align messaging and ensure campaign consistency across channels.
RequirementsWhat We’re Looking For
- 5+ years of experience in B2B software demand generation.
- Proven track record managing paid media budgets and driving measurable pipeline.
- Hands-on experience with LinkedIn Campaign Manager, Meta Ads Manager, Google Ads, HubSpot, and Google Analytics.
- Strong analytical skills with proficiency in Excel/Sheets and performance dashboards.
- Excellent communication and collaboration skills, comfortable partnering with sales.
BenefitsWhy Blink 💚
You will have the opportunity to help scale a fast-growing SaaS company featured in the Gartner Magic Quadrant. Most importantly, you’ll work for a company with a strong purpose, with an ambitious and supportive team embarking on a journey most start-ups can only dream of!
Benefits include:
- A competitive salary.
- Generous equity allocations with significant upside potential.
- The ability for you to grow, learn and solve a variety of challenges, working in a supportive environment with smart, talented people.
- Company shutdown between Christmas and New Year.
- 25 days’ leave + public holidays.
- Private healthcare with AXA.
- 3% employer pension contribution when you contribute 5%.
- Cycle to Work scheme.
- Enhanced parental leave.
Top Skills
What We Do
Blink is the world’s best app for frontline workers, with a mission to revolutionize life for the frontline so they can revolutionize the organizations they work for.
Blink is used by over 200,000 frontline workers at industry-leading companies including Stagecoach, Elara Caring and Domino’s. Each user opens the app an average of seven times a day, helping lower frontline attrition by up to 25%.
Founded in 2015 and with offices in London, Boston and Sydney, Blink is a Leader in the G2 Grid® for Best Employee Engagement Software and named in the 2022 Deloitte Technology Fast 50.
