Marketing Manager, Demand Generation

Marketing Manager, Demand Generation  

About the role and team 
 

We are seeking a hands-on Marketing Manager, Demand Generation to plan, execute and optimise multi-channel marketing campaigns that drive growth across Acrisure UK Retail. 

You will play a key role in developing and delivering targeted demand generation, cross-sell and up-sell campaigns that connect marketing activity to measurable commercial outcomes. 

This role works closely with the wider marketing team, external agencies and subject matter experts to ensure every campaign is data-driven, insight-led and aligned with strategic priorities. 

You will be part of a marketing function that is evolving into a true growth engine, with the autonomy to innovate, test and deliver campaigns that make a real commercial impact. 

How you will contribute 

Campaign Planning & Delivery 
 

• Develop and manage integrated marketing campaigns across digital and offline channels 

• Define campaign objectives, target audiences and success metrics in collaboration with business stakeholders 

• Build campaign plans with clear timelines, budgets and OKRs/KPIs 

• Execute day-to-day delivery, ensuring creative, messaging and execution align with brand standards and strategic goals 

Content & Enablement 

• Coordinate content creation with design and copywriters to support campaigns 

• Develop key assets such as landing pages, emails and sales enablement materials 

• Ensure all content reinforces Acrisure’s brand message and value proposition 

Analytics & Optimisation 
 

• Use analytics to refine targeting, messaging and creative to drive conversion rates 

• Track and report on campaign performance, providing actionable recommendations to enhance effectiveness 

• Apply a test, learn and optimise methodology to improve campaign performance and marketing ROI 

• Collaborate with internal stakeholders and agencies to scale successful campaign approaches 

Requirements 

• 5+ years’ experience in marketing, ideally within insurance, financial services or another complex, multi-stakeholder environment 

• Proven ability to plan and deliver multi-channel campaigns that achieve measurable commercial results 

• Strong analytical mindset, confident interpreting data and translating insights into action 

• Excellent project management and organisational skills, with a proactive and detail-oriented approach 

• Effective communicator with strong stakeholder management skills 

• Collaborative, growth-focused mindset and confidence working in a fast-paced, scaling environment