Demand Generation Manager

Reposted 8 Days Ago
Be an Early Applicant
New York, NY
In-Office
130K-160K Annually
Senior level
Healthtech • Information Technology • Other
The leading support system blending tech with compassionate care for life's most challenging moments.
The Role
The Demand Generation Manager designs and implements multi-channel campaigns, aligning marketing with sales goals while analyzing performance to improve ROI.
Summary Generated by Built In

Empathy is transforming the way families navigate life’s most difficult times - from the loss of a loved one to other major life transitions. By combining technology with compassionate human care, we bring clarity, comfort, and peace of mind when it matters most.

We partner with leading employers, insurers, and financial institutions to deliver meaningful, human-centric support at scale. Today, Empathy supports over 45 million people across North America.

Backed by top-tier investors including General Catalyst, Index Ventures, Adams Street, Aleph and Entreé Capital. we’ve raised over $160 million to date, including a $72 million Series C, to expand our impact and scale our mission worldwide.

  • 5+ years of experience leading B2B demand generation
  • Proven track record of developing successful marketing campaigns
  • Strong analytical skills and deep experience with marketing metrics and KPIs
  • Proficiency in marketing automation platforms and CRM systems
  • Excellent communication and project management skills
  • Bachelor's degree in Marketing, Business, or related field; or commensurate workplace experience

Preferred:

  • Experience in a SaaS business or at a company that sold into the HR/Benefits space.

This role must be based in the New York Tri-State area.

The base salary for this position ranges between $130,000 - $160,000. This is decided based on many factors, including but not limited to: skills, qualifications, and geographic location. In addition to base salary, we are proud to offer stock options in the company and a competitive benefits package.

To support our employees, we offer comprehensive benefits both in and out of the office. These include premium healthcare with options for $0 deductibles, comprehensive paid time off, and flexible parental leave. Our bereavement care includes premium access to the Empathy platform and support for employees and their families. We support financial wellness with a company-sponsored 401(k) plan and up to a 4% employer match, along with competitive stock options. With annual retreats, team lunches for our NYC office, and a remote employee stipend, we prioritize spending time together and investing in our people. We hope you will want to join our exceptional team!

Top Skills

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The Company
HQ: New York, NY
174 Employees
Year Founded: 2020

What We Do

Empathy is a leading technology company transforming the way people plan for and navigate life’s toughest moments. By combining cutting-edge innovation with compassion, Empathy provides unparalleled support for bereavement, estate management, legacy planning, and more.

Trusted by Fortune 500 companies and leading life insurers, Empathy serves over 40 million individuals across North America, setting a new standard for modern family care and workplace benefits.

Empathy’s mission is to make care as practical as it is compassionate—partnering with employers, insurers, and financial institutions to deliver scalable support that eases emotional burdens, simplifies complex logistics, and empowers families to move forward with clarity and resilience.

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