Demand Generation Manager (NYC - Hybrid)

Demand Generation Manager (Chicago/Miami/NYC/San Francisco, Hybrid)

(Must be able to commute to one of our US-based offices in Chicago, San Francisco, New York City, or Miami.)

Job Summary

GTreasury is the leading innovator of integrated SaaS treasury and risk management solutions for the digital treasurer. Developed using the latest technology, GTreasury helps empower organizations on their path to strategic treasury, by enabling total visibility into their cash, liquidity, payments and financial risk management. With enterprise clients spanning North America, EMEA and APAC, GTreasury is headquartered in Chicago with offices in London, Sydney and Manila.

We are seeking an experienced Demand Generation Marketer to join our marketing team and lead the development and execution of our demand generation programs. This role will focus on building comprehensive nurture programs, managing paid advertising campaigns, and creating scalable marketing automation workflows that drive qualified pipeline for our sales team.

The ideal candidate will have strong experience in B2B marketing automation, paid advertising, and campaign orchestration, with a proven track record of driving measurable revenue impact through demand generation initiatives.

What We’re Looking For:

• Optimism and curiosity: Optimism will allow you to see the solution through the constraints, and curiosity will allow you to chart the path to success.
• Question asking and problem solving: Success plans are never the same for each customer, and so “the magic” lies in asking the right questions and translating into a plan that shows value.
• Kind, thoughtful, and respectful with a growth mindset: It is all, always about the people and the team. We’re looking for somebody who knows that software is a team sport, who values collaboration, and who is always growing and seeking to improve their own skills.

What You Will Do:

Marketing Automation & Nurture Program Development

• Design comprehensive nurture program strategies and automated workflow logic in partnership with Marketing Operations
• Define behavior-triggered sequences, lead scoring models, and segmentation criteria to guide prospects through the sales funnel
• Develop "always-on" marketing program strategies for new database entries and score-based segmentation
• Partner with Marketing Operations on workflow creation, implementation, and technical execution
• Collaborate with Content team to determine messaging and timing for each nurture touchpoint
• Ensure proper lead qualification and routing processes to optimize sales team efficiency

Paid Advertising Strategy & Execution

• Manage and optimize paid advertising campaigns across Google Ads, LinkedIn Ads, and Meta Ads platforms
• Develop audience segmentation strategies targeting enterprise prospects ($500M+ revenue companies)
• Create and test ad creative, landing pages, and conversion paths to maximize ROI
• Monitor campaign performance and adjust strategies based on data analysis and conversion metrics
• Maintain detailed reporting on paid advertising performance and budget allocation

Campaign Strategy & Execution

• Plan and coordinate integrated marketing campaign strategies across multiple channels
• Define messaging frameworks and campaign logic in partnership with Content and Marketing Operations teams
• Analyze campaign performance data to determine optimal next touches and engagement strategies
• Support global campaign initiatives and ensure consistent strategic approach across all touchpoints
• Develop comprehensive reporting requirements and revenue attribution frameworks

Skills & Requirements:

• 3-6 years of experience in B2B demand generation or digital marketing roles
• Advanced proficiency with HubSpot (Marketing Hub, CRM, workflows, and reporting)
• Hands-on experience managing Google Ads and LinkedIn Ads campaigns
• Strong analytical skills with experience using data to drive marketing decisions
• Proven track record of achieving pipeline and revenue targets through marketing programs
• Experience with lead scoring, segmentation, and marketing automation best practices
• Excellent project management and organizational skills
• Strong written and verbal communication skills

Preferred Qualifications:

• Experience marketing to finance professionals (CFOs, Treasurers, Controllers)
• Background in B2B SaaS, fintech, or financial technology companies
• Marketing automation and paid advertising certifications (HubSpot, Google Ads, LinkedIn Marketing Labs)
• Account-Based Marketing (ABM) experience
• Basic SQL knowledge for database segmentation and reporting
• Experience with Google Analytics 4 and marketing attribution models

Education Requirements:

• Bachelor's degree in Marketing, Business, or related field
  

What You Will Get:

• • A high impact, high visibility role at a growing SaaS company that values personal growth, accountability, and the concept of “good work.”
  • A great management team and reporting structure that supports you and your growth.
  • A culture of open collaboration and problem solving
  • An empowered role on the success team, responsible for driving business value.
  • Great benefits and culture.
  • Our benefits include:
    • Salary: The expected annual median salary for this role is $110,000. Actual compensation for an individual may vary depending on skills, performance, qualifications, experience, and location. 
    • Excellent medical, dental and vision insurance options
    • HSA and FSA options + company HSA contributions
    • 401K matching
    • 100% paid parental leave
    • 15 paid holidays + competitive PTO
    • Flexible work environment

About GTreasury:

GTreasury provides CFOs and Treasurers with The Clarity to Act on strategic financial decisions with the world’s most adaptable treasury platform, empowering them to face the challenges of today and tomorrow. Our industry leading solutions are purposefully designed to support every stage of treasury complexity, from Cash Visibility and Forecasting to Payments, Risk, Debt, and Investments. With GTreasury, financial leaders gain comprehensive connectivity across all banks and ERPs to build an orchestrated data environment, enabling rapid value realization with implementations up and running in weeks. Plus, our unmatched industry expertise ensures clients’ continued success through dedicated guidance and top-tier support. Trusted by over 1,000 customers across 160 countries, GTreasury provides treasury and finance teams with the ability to connect, compile, and manage mission-critical data to optimize cash flows and capital structures. 

GTreasury is headquartered in Chicago, with locations serving EMEA (Dublin and London) and APAC (Sydney, Singapore, and Manila).

At GTreasury, we know that our people are what makes GTreasury great and we celebrate the unique perspectives and experiences that our diverse teams bring to the table.  GTreasury is an equal opportunity employer and does not discriminate against employees or prospective candidates based on race, color, religion, sex, national origin, gender identity or expression, age, disability, pregnancy (including childbirth, breastfeeding, or related medical condition), genetic information, protected military or veteran status, sexual orientation, or any other characteristic protected by applicable federal, state or local laws and we strongly encourage people from underrepresented groups to apply!

If you're applying for a job in the U.S. and need a reasonable accommodation for any part of the employment process, please send an email to [email protected] and let us know the nature of your request and contact information. Please note that only those inquiries concerning a request for reasonable accommodation will be responded to from this email address.