The Role
Responsible for creating and executing demand generation strategies to drive pipeline and bookings, overseeing events, ABM, digital marketing, and AI integration.
Summary Generated by Built In
Olo is a leading SaaS platform accelerating digital transformation in the restaurant industry, by helping customers deliver more personalized and profitable guest experiences. As a result, our digital ordering, payment, and guest engagement solutions enable brands to do more with less and make every guest feel like a regular.
We're looking for an experienced and results-driven Demand Generation Manager to join our Olo marketing team. In this role, you will be responsible for creating, executing, and optimizing a comprehensive demand generation strategy that drives pipeline and bookings. You'll lead our initiatives in events, account-based marketing (ABM), digital marketing and the strategic use of AI to create, analyze, and report on high-impact campaigns. You are a creative yet analytical marketer who thrives on innovation, has a proven track record of hitting and exceeding pipeline goals, and understands how to leverage teammates, vendors and technology to achieve efficient, successful results.
You can work remotely from anywhere in the U.S. or at Olo’s headquarters in NYC.
What You'll Do
- Campaign Management: Build, launch, and optimize integrated multi-channel campaigns utilizing multiple content assets to generate qualified leads and drive conversions.
- Performance Analysis: Constantly monitor, analyze, and report on the performance of all demand generation activities. Use data to identify trends, measure campaign effectiveness, and make data-backed decisions to improve future efforts.
- Events Strategy: Own the end-to-end strategy for many of our in-person and virtual events, including trade shows, conferences, and webinars. This includes pre-event promotion, on-site engagement, and post-event follow-up to maximize ROI.
- Account-Based Marketing (ABM): Develop and execute a targeted ABM strategy to target high-level executives and buyers at key enterprise accounts. You'll partner closely with sales to identify high-value accounts, create personalized marketing plays, and orchestrate multi-channel campaigns that engage decision-makers.
- Digital Marketing: Implement digital channels such as LinkedIn advertising, YouTube, and the website to support campaign and pipeline targets.
- AI Integration: Identify and implement AI-powered tools and techniques to enhance our demand generation efforts. This includes leveraging AI for content creation and personalization, campaign optimization, understanding campaign results, and automating workflows to improve efficiency and results.
- Cross-Functional Collaboration: Work closely with sales, product marketing, and content teams to ensure all marketing activities are aligned with business objectives and create a seamless customer journey.
- Budget Management: Manage the demand generation budget, ensuring resources are allocated effectively to achieve business goals.
What We'll Expect From You
- Bachelor's degree in Marketing, Business, or a related field.
- 5+ years of B2B experience in demand generation, with proven experience with events, ABM and digital marketing channels.
- Proven experience using marketing automation platforms such as Hubspot, Salesforce, AI and intent/ABM software.
- Experience working with vendors, driving time to value, fast and strategic execution and overall ROI from the partnerships.
- Hands-on experience with AI tools for marketing is a plus.
- Exceptional communication, project management, and analytical skills.
About Olo
Olo is a leading restaurant technology provider with ordering, payment, and guest engagement solutions that help brands increase orders, streamline operations, and improve the guest experience. Each day, Olo processes millions of orders on its open SaaS platform, gathering the right data from each touchpoint into a single source—so restaurants can better understand and better serve every guest on every channel, every time. Over 750 restaurant brands trust Olo and its network of more than 400 integration partners to innovate on behalf of the restaurant community, accelerating technology’s positive impact and creating a world where every restaurant guest feels like a regular. Learn more at olo.com.
We’re remote-friendly. Since 2015, we have been evolving our culture to continue to support a more distributed workforce and now over 75% of our team works remotely across the U.S. If you're in the New York City area, you can choose to work remotely or from Olo's headquarters, on the 82nd floor of One World Trade Center.
We offer great benefits, such as 20 days of paid time off, 10 sick days, 11 holidays, plus year-end closure, health, dental, and vision coverage for yourself and your family, a 401k match, remote-office stipend, a generous parental leave plan, volunteer time off, gift matching policy, and more!
Our best estimate of the compensation range for this opportunity is $91,000-$124,000 annually, depending on the experience you bring and your location. We look forward to discussing your salary expectations and our full total rewards offerings throughout the interview process.
We encourage you to apply!
At Olo, we believe bringing together people with varied experiences and viewpoints leads to better results. Don't check every box in the job description? Research shows many qualified candidates hold back from applying unless they meet all listed requirements. We're committed to creating a genuine workplace where everyone can contribute their best work—this improves our decision-making and helps us better serve our communities. So if you're enthusiastic about this role but your background doesn't align perfectly with every qualification, we encourage you to apply anyway. You might be exactly the right fit for this or other positions.
All applicants receive consideration for employment. We do not discriminate on the basis of race, religion, color, national origin, gender identity, sexual orientation, pregnancy, age, marital status, veteran status, or disability status.
California Residents: CCPA notice
Top Skills
Abm Software
AI
Hubspot
Salesforce
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The Company
What We Do
Ordering and delivery platform for restaurants.
Olo is a leading on-demand commerce platform powering the restaurant industry’s digital transformation. Millions of orders per day run on Olo’s enterprise SaaS engine, enabling brands to maximize the convergence of digital and brick-and-mortar operations. The Olo platform provides the infrastructure to capture demand and manage consumer orders from every channel. With integrations to over 100 technology partners, Olo customers can build digital experiences with the largest and most flexible restaurant commerce ecosystem on the market. Over 500 restaurant brands use Olo to grow digital sales, maximize profitability, and preserve direct consumer relationships.
