Senior Demand Generation Manager

Summary:

We are currently seeking a Senior Demand Generation Manager to join our growing Marketing team.
 

What your team does:

The Demand Generation team is a high-profile part of our Marketing team, the primary driver of Clio’s revenue machine. We lead strategic campaigns and initiatives that attract, engage, and convert target segments in the legal industry.

Although Clio is the world’s leading cloud-based legal software with over 200,000 customers, we’re only scratching the surface and have ambitious growth targets. Our work has an immediate and meaningful impact, and we have best-in class technology, large budgets, and an outstanding team to support us.

Our team is geographically distributed across Canada and the US, which means we excel with async, video, and Slack communication to collaborate effectively. We value initiative, excellence, experimentation, and care about results.
 

Who you are:

You are an experienced marketer with a proven track record of strategizing, implementing, and executing data-driven marketing programs that achieve ambitious targets. You are known for your communication skills and work well with a tight-knit, friendly, and high-performing team. You also have strong collaboration skills and are able to work cross-functionally to execute programs. You're known for being able to handle multiple projects simultaneously while maintaining a clear set of priorities. You’re also not afraid of a challenge and are excited about the opportunity to help Clio reach a new level of growth while accelerating your professional development and expanding your skill set.

What you’ll work on:

• Develop Clio’s growth strategy for solo and small law firms (the largest segment of the legal industry), identifying marketing opportunities that can unlock exponential growth;

• Launch and optimize demand campaigns that drive awareness and interest in Clio;

• Analyze all aspects of Clio’s marketing funnel, identify areas of improvement and implement strategies to capitalize on these opportunities;

• Partner closely with the marketing, sales, and revenue operations teams to monitor metrics, gather feedback, and achieve results, adjusting programs as needed to meet goals;

• Deeply understand the audiences in your segment and share insights across the team;

• Maintain scalable end-to-end programs, designed with specific goals based on the business segment.

What you should have:

• 7+ years of experience in a fast-paced, demand generation focused marketing organization;

• Excellent analytical skills and experience measuring data-driven marketing programs;

• Ability to plan, organize, and execute multiple projects simultaneously, while meeting deadlines;

• Strong communication, presentation, project management, and writing skills;

• Comfort making decisions with imperfect information

• Superior marketing skills across multiple paid and organic channels;

• A focus on driving leads and opportunities;

Serious bonus points if you:

• Experience in B2B SaaS, especially SMB SaaS

• Legal industry knowledge and/or experience 

• Familiarity with Salesforce and Looker
   

What you will find here:

Compensation is one of the main components of Clio’s Total Rewards Program. We have developed a series of programs and processes to ensure we are creating fair and competitive pay practices that form the foundation of our human and high-performing culture.
 

Some highlights of our Total Rewards program include:

• Competitive, equitable salary with top-tier health benefits, dental, and vision insurance 

• Hybrid work environment, with expectation for local Clions (Vancouver, Calgary, Toronto, and Dublin) to be in office minimum 2 days per week on our Anchor Days.

• $2000 annual counseling benefit

• RRSP matching and RESP contribution 

• Clioversary recognition program with special acknowledgement at 3, 5, 7, and 10 years​

The full salary range* for this role is $93,500 to $110,000 to $126,500 CAD.Please note salary bands may differ based on location and local currency. Additionally, benefit offerings may differ depending on the employee's location.

In addition, this role is eligible for variable pay that is based on company performance, with actual payout amounts calculated and paid on a quarterly basis.

*We aim to hire all candidates between the minimum and the midpoint of the full salary range. We reserve the midpoint to the maximum of the salary band for internal employees who demonstrate sustained high performance and impact at Clio. The final offer amount for this role will be dependent on individual experience and skillset of the candidate. Please note there are a separate set of salary bands for other regions based on local currency.

Diversity, Inclusion, Belonging and Equity (DIBE) & Accessibility 

Our team shows up as their authentic selves, and are united by our mission. We are dedicated to diversity, equity and inclusion. We pride ourselves in building and fostering an environment where our teams feel included, valued, and enabled to do the best work of their careers, wherever they choose to log in from. We believe that different perspectives, skills, backgrounds, and experiences result in higher-performing teams and better innovation. We are committed to equal employment and we encourage candidates from all backgrounds to apply.

Clio provides accessibility accommodations during the recruitment process. Should you require any accommodation, please let us know and we will work with you to meet your needs.

Learn more about our culture at clio.com/careers

Disclaimer: We only communicate with candidates through official @clio.com email addresses.