Demand Generation Manager

Please note: This is a fully remote position open only to candidates located in the United States, with preference in ET & CT time zones.

About Us 

Macrobond is a leading provider of global economic and financial data and technology for investment professionals. Our customers include over 900 firms spanning the buyside, sell side, corporate and academic sectors. 
 

Our platform, rich in intellectual property and supported by a rapidly expanding global team, ensures we remain at the forefront of our industry. With the backing of Francisco Partners, a prominent global tech investment firm, we operate as a truly international company. Our headquarters are in Malmö, Sweden, and we have key offices in Gothenburg, London, Poland, Lisbon, Hong Kong, and New York. 

Job Overview 

We’re looking for a results-driven Demand Generation Manager to fuel our growth engine by creating and executing high-impact campaigns that generate qualified leads and accelerate pipeline for our BDR and sales teams. You'll own key parts of the marketing funnel leveraging events, digital channels, and nurture programs to move prospects through the buyer’s journey. 

This is a high-impact, cross-functional role where you’ll work closely with Sales, BDRs, Customer Success, and RevOps to align marketing strategy with business goals and drive measurable outcomes. 

Job Responsibilities: 

• Own and execute demand generation programs that drive qualified leads and revenue-generating opportunities 

• Design and manage multi-touch campaigns across digital, email, paid media, and events, aligned to stages of the buyer journey 

• Develop and optimize lead nurture workflows to engage prospects and accelerate conversion 

• Collaborate cross-functionally with Sales, BDRs, Customer Success, and RevOps to align efforts and improve funnel efficiency. 

• Track, analyze, and report campaign performance, delivering insights that drive continuous improvement and ROI 

• Support field and virtual events, webinars, and conferences to drive awareness and pipeline 

Required Qualifications and experience: 

• 3-5 years’ experience in demand generation, growth marketing, or digital campaign management 

• Strong understanding of integrated marketing and lead lifecycle strategies 

• Proficiency with marketing tools (e.g, Pardot, Salesforce, LinkedIn Ads, Google Ads) 

• Experience working closely with sales and revenue teams 

• Ability to interpret data and translate it into actionable insights 

• Strong project management skills and attention to detail 

You'll Thrive in this role if you are: 

• A self-starter who takes initiative and drives results 

• Highly collaborative, with strong communication and teamwork skills 

• Open to feedback and continuous improvement 

• Empathetic and team-oriented 

• Goal-driven with the ability to execute 

What do we offer: 

• Company 401(k) scheme, with a strong employer contribution  

• Private medical insurance, Aetna PPO plan   

• Life Insurance    

• 20 days holiday per annum  

• 2 Macrobond days to use for volunteering   

• Various physical / mental health and lifestyle benefits   

Our commitment to Diversity 

Diversity, equity, and inclusion are core values at Macrobond. We believe that diverse backgrounds and perspectives strengthen our organization and foster innovation. By joining us, you’ll be part of a team that values and celebrates individuality while driving success together.  

Apply today and become part of our exciting journey!