The Role
The Demand Generation Manager develops strategies to drive awareness and demand through marketing programs, ensuring pipeline contribution and revenue goals are met. They collaborate across teams to optimize campaigns and track KPIs.
Summary Generated by Built In
Why join Nextech?
We are a leader in specialty healthcare technology solutions.
We’re committed to hiring and retaining talent, which is why we invest in our employees through competitive pay, a generous bonus structure, great healthcare, a comprehensive wellness program, and many other benefits.
If you are a software engineer, finance or accounting professional, customer support specialist, or a business development expert with a passion for healthcare technology (just to name a few), we want to hear from you.
We are an equal opportunity employer with a commitment to diversity. All individuals, regardless of personal characteristics are encouraged to apply. If you are a candidate in need of assistance or an accommodation in the application process, please contact [email protected].
Job Summary:
The Demand Generation Manager is responsible for building a robust demand generation strategy focused on driving awareness, demand, and conversion through marketing programs. From planning to execution, this role will support the demand generation process and be accountable for pipeline contribution and revenue goals.
The Demand Generation Manager partners cross-functionally, inside and outside of the Marketing Team, to drive demand for each specialty market. Additionally, this role is responsible for the development of campaign testing, tracking, and reporting on campaign and lead KPIs.
All activities must be in compliance with Equal Employment Opportunity laws, HIPAA, ERISA and other regulations, as appropriate.
Essential Functions
- Build and scale full-funnel campaigns across paid, web, email, and experimental channels
- Drive testing, reporting, and analysis through KPIs to optimize programs as well as inform new strategies to continually improve campaign performance
- Develop personalization and tailored content plan to engage and convert target accounts
- Partner with Product Marketing, Events, Creative, Sales, Client Success, and Product teams to translate their work into lead generating campaigns
- Design and maintain audience list and prospecting strategy for account segmentation and targeting
- Carry out additional responsibilities as assigned based on business need
Minimum Requirements
- 5+ years of demand generation or similar experience in a B2B environment
- Experience with building campaigns leveraging organic and paid channels (e.g. email, SEM, paid social, display/retargeting, events, and industry and association partners)
- Experience using data to develop a POV on campaign performance (sharing “what happened” & “what next”)
- Deep experience with email marketing: designing tailored drip programs and managing customer and prospect lists
- Ability to collaborate well with diverse partners, influence without direct authority, and build strong relationships across teams
- Strong verbal and written communication skills to effectively communicate complex programs, processes, recommendations, and data to audiences across functions, teams, and organizational levels
- Strategic thinker, with strong program and project management skills and attention to detail
Preferred Qualifications
- Advanced experience working with HubSpot, SEM, SEO, paid social, and complimentary platforms
Working Environment/Physical Demands
- Remote work
- Long-distance or air travel as needed but not to exceed 10%
- Activities require a significant amount of work in front of a computer monitor.
Total Rewards
Generous annual bonus opportunity
401(k) with Employer Match
Flexible Time Off: take time off when you need it without worrying about available hours
11 paid holidays
Volunteer Time Off
Insurance: Choice of Medical, Dental, and Vision plans
Health Savings Account with employer match
Flexible Spending Account
100% Company-Paid Parental leave (After 6 months with the company)
100% Company-Paid Life Insurance and Short/Long Term Disability Insurance
Nextech Luminary Peer Recognition Program
Wellness Program including discounts on medical premiums
Employee Assistance Program with free counseling sessions available
Corporate Discounts on Retail, Travel, and Entertainment
Pet Insurance options
Top Skills
Email Marketing
Hubspot
Paid Social
Sem
Seo
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The Company
What We Do
Nextech’s specialty-focused technology solutions are personalized to meet the unique workflow requirements of specialty providers, helping practices increase efficiencies across their clinical, administrative, financial and marketing functions using a single platform.
Offering all-in-one, ONC-certified electronic medical records (EMR/EHR), practice management, revenue management, and patient engagement software and services, Nextech is recognized as the top single solution provider for ophthalmology, plastic surgery and dermatology, serving a client base of more than 9,000 providers and 50,000 office staff members.
Offering physicians intelligent healthcare technology, Nextech focuses on the success of its specialty practices through consultative guidance and implementation of solutions tailored to the speed and workflows of individual providers.
