Demand Generation Manager

At Belfry, we're reshaping how the $50 billion security officer services industry in the U.S. operates. Our mission is simple: empower back-office teams and officers in the field to achieve more through our operating system.

In just five years, we've become the system hundreds of security firms nationwide run their entire business on, from hiring and client management to operations, payroll, billing, and accounting. We're growing fast, we're winning a market that's barely been touched by modern software, and we're just getting started.

Belfry is looking for a Demand Generation Manager in Austin, TX to own our inbound marketing engine, working hand-in-hand with our Head of Growth and sales counterparts. You'll take direct ownership of paid media and email, as well as help lead execution for events and gifting/mail campaigns. You'll set strategy, run paid channels, and be an active member of the GTM team - helping take Belfry to the next level.

You'll operate with the autonomy and accountability of someone who's run a channel or program end-to-end before, someone who brings ideas rather than waits to be told what to do.

• Run the paid engine across Google, LinkedIn, Meta, and Bing: budget allocation, bid strategy, creative testing, and reporting (we are currently supported by a paid media agency across Google, Meta, and LinkedIn).

• Be the internal owner: Define the audience, angle, hook, format, hypothesis, and success metrics up front.

• Launch Belfry's email marketing program as a new always-on channel, from platform and list build to segmentation, cadence, and performance.

• Bring new channel ideas and execute them efficiently: gifting, experiential, events, and other non-obvious formats. Prioritize by evidence, expected impact, effort, and the value of the learning. Test fast, and kill what doesn't earn its place.

• Build and run account-driven, signal-based campaigns. Use modern tools and AI to source data, tier accounts, and trigger personalized outreach off intent signals rather than blasting the same message to everyone.

• Work with RevOps to fine-tune the martech stack. You have the flexibility to add modern tools and make improvements as needed. Current stack: HubSpot, Instantly, GA4, Microsoft Clarity, and Search Console.

• Drive intent from best-fit accounts. Work closely with sales to engage qualified leads that convert to opportunities, and orient the engine around priority accounts.

• Report on what matters: Marketing-sourced pipeline and closed revenue, using GA4, Search Console, and HubSpot, not just clicks and impressions. Tie every program and channel back to revenue, not just pipeline generated.

• Inbound demo request volume and lead quality

• Pipeline & closed revenue- both sourced and influenced by marketing

• Email Marketing: deliverability, open rates, click-through-rates

• Paid Media: ROAS, Cost Per Demo, Cost Per Lead, Lead Volume

• 3+ years running demand generation or paid media in a B2B SaaS environment, ideally owning a channel or program end-to-end rather than executing someone else's plan

• Experience at a growth-stage company (Series A to C) where you had to build a process, not just follow one

• An audience-first approach to channel strategy and campaign development

• Comfort with ambiguity and a strong bias toward shipping over spec'ing

• A revenue-first instinct

• Strategic and scrappy. You'll be hands-on building and executing in tools, but you'll also set goals, prioritize initiatives, and report on what matters to the whole company

• Hands-on experience with or advanced interest in pursuing AI-driven workflows

• Vertical SaaS experience preferred

• A small, high-ownership team that's actually building something new.

• Real equity in a high-growth start-up, with a clear path to a meaningful outcome.

• Fully covered medical, dental, and vision.

• Unlimited PTO, actually used, plus 11 paid holidays.