The Role
Plan and run end-to-end demand campaigns (initially for Sideways 6), own HubSpot marketing operations, build email and nurture flows, support paid media, coordinate content and sales enablement, and report and optimise campaign and pipeline performance to drive revenue.
Summary Generated by Built In
Interact provides enterprise-grade intranet software that connects over three million employees to leading global names like Levi's, Domino’s, Teva Pharmaceuticals, and Technicolor.
Our team of customer-focused problem solvers are passionate about helping organizations to communicate better. We do this together by constantly working to improve every service and product we offer. With offices in Manchester, New York, Dubai, Tulsa, and Poland, we operate across North America, EMEA, and Australia.
Click on any of our vacancies and you’ll see one thing in common - they all begin with this message. Why? Because at Interact we treat everyone with the same respect and honesty. Whether you’re a developer fresh out of college or a seasoned salesperson, we live the motto that we uphold for our customers: our people are our most valuable assets.
The Demand Generation Manager drives the programmes that generate and nurture pipeline. The role joins with an initial focus on Sideways 6 demand - acting as a true all-rounder across content support, paid media, email, nurtures, sales enablement and reporting – and owning the day-to-day marketing engine in HubSpot.
The Demand Generation Manager drives the programmes that generate and nurture pipeline. The role joins with an initial focus on Sideways 6 demand - acting as a true all-rounder across content support, paid media, email, nurtures, sales enablement and reporting – and owning the day-to-day marketing engine in HubSpot.
Over time, and as priorities develop, the role is expected to grow into owning broader demand-generation programmes across the wider business. Reporting to the Director, Demand Generation, this is a hands-on, high-ownership role for a versatile marketer who enjoys both building campaigns and making the numbers work.
Key Responsibilities
- Demand programmes – Plan and run end-to-end demand campaigns – initially for Sideways 6, growing to broader programmes – from brief through build, launch and optimisation.
- Email & nurtures – Build and manage email campaigns and nurture flows that move prospects through the funnel.
- Paid media (PPC) – Support and help manage paid search and social activity – working with PPC Manager
- Content support – Coordinate the assets that campaigns need, working with content owners and product marketing rather than setting content strategy.
- Sales enablement & support – Provide sales with the materials, lists and follow-up support they need to convert marketing-generated demand.
- Marketing operations (HubSpot) – Own day-to-day HubSpot – workflows, lists, landing pages, lifecycle stages and data hygiene.
- Reporting & optimisation – Track campaign, channel and pipeline performance, report on results and use the data to improve what we run.
- Sideways 6 demand – Act as the demand lead for Sideways 6, owning its campaigns, nurtures and reporting.
Experience, Knowledge, and Characteristics
Experience
- 3+ years’ B2B demand generation or campaign marketing experience, ideally in SaaS or technology.
- Hands-on experience running email, nurture and paid-media campaigns that drive pipeline.
- Track record of owning campaigns end to end - build, launch, report and optimise.
- Experience supporting sales with enablement and lead follow-up is a plus.
- Strong hands-on experience with HubSpot, including building and optimising email campaigns, workflows, nurture programmes, audience segmentation, landing pages and performance reporting.
- Proven ability to manage and report on the marketing and sales funnel using Salesforce and/or HubSpot CRM, tracking leads, meetings, opportunities and pipeline performance to support revenue growth.
- Working knowledge of the wider B2B marketing technology ecosystem, including platforms such as Google Analytics, LinkedIn Ads, WordPress, BigMarker, 6sense and G2. Experience with conversational marketing or GTM tools (e.g. Qualified) is advantageous, alongside the ability to quickly learn and adopt new technologies in a fast-evolving martech environment.
Knowledge
- Strong grasp of B2B demand generation and the full marketing funnel.
- Confident with marketing automation (HubSpot) – workflows, scoring and reporting.
- Working knowledge of paid search and paid social.
- Comfortable with email best practice, segmentation and nurture design.
- Data-literate - able to read performance and act on it.
Characteristics
- A genuine all-rounder - happy to move between strategy, build and analysis.
- Self-starting and high-ownership; comfortable being the demand engine for a brand.
- Highly organised, able to run multiple campaigns and channels at once.
- Commercially minded, focused on pipeline and results.
- Collaborative with sales, content and the wider marketing team.
- Adaptable and ready to grow scope as the business develops.
Job Benefits
- 25 days annual leave (with the option to buy and sell additional days)
- Cycle to work scheme
- Access to Learning & Development platform
- Life Insurance
- Auto Enrolment Pensions
- Healthshield (Cashback on dental check-ups and fillings, eye tests, physiotherapy, prescriptions and much more
- Reimburse for usage of personal mobile phone
- Free Gym membership and Free Friday lunch for office based staff
About
Interact is an enterprise intranet software company serving over 1,000 customers and millions of employees.Our mission is to inform and connect every organization's greatest asset: its people.For more than 15 years, Interact has worked with organizations like Levi’s, Sony PlayStation, Teva Pharmaceuticals and Domino’s to delivering outstanding intranet experiences.Interact has offices in Manchester, New York, Tulsa and Manila and operates across the whole of the US and Canada, EMEA, and Australia.
Skills Required
- 3+ years B2B demand generation or campaign marketing experience (SaaS/technology preferred)
- Hands-on experience running email, nurture and paid-media campaigns that drive pipeline
- Proven track record owning campaigns end-to-end: build, launch, report and optimise
- Experience supporting sales with enablement and lead follow-up
- Strong hands-on experience with HubSpot (email campaigns, workflows, lists, landing pages, lifecycle stages, data hygiene)
- Experience using Salesforce and/or HubSpot CRM to track leads, meetings, opportunities and pipeline performance
- Working knowledge of martech platforms (Google Analytics, LinkedIn Ads, WordPress, BigMarker, 6sense, G2)
- Experience with conversational marketing or GTM tools (e.g., Qualified)
- Working knowledge of paid search and paid social
- Data literate; able to read performance metrics and act on them
- Strong grasp of B2B demand generation and full marketing funnel; marketing automation (scoring, reporting)
- Self-starting, highly organised, collaborative and commercially minded
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The Company
What We Do
Interact delivers enterprise-grade intranet software to over 1,000 customers and millions of employees worldwide. Our mission is to inform and connect every organization's greatest asset: its people. For more than 15 years, Interact has worked with organizations such as Levi Strauss & Co., New York Life, Teva Pharmaceuticals, and Domino’s to deliver outstanding intranet experiences. Interact has offices in New York, Tulsa, and Manchester and operates across North America, EMEA, and Australia.
