Log my Care is the platform for next-generation care providers. We’re built for forward-thinking care teams who want to move beyond outdated systems and deliver the very best person-led care. Our mission is to enable providers to deliver proactive care—helping teams anticipate needs, prevent issues before they arise, and give people the best chance at healthier, happier lives. Outdated, clunky software wastes time and holds care back.
We’re building the antidote: intuitive, powerful tools that save hours on admin, unlock smarter insights, and raise the standard of care every day. That’s why over 2,000 providers across the UK choose Log my Care to deliver safer, smarter, more proactive care that transforms lives.
The roleWe are looking for a passionate and customer-centric Demand Generation Manager to own the execution and continuous improvement of our inbound demand engine. You'll take day-to-day ownership of paid channels, website performance and inbound campaign activity, operating with real autonomy within a clear strategic direction, set by the Head of Marketing. You'll be excited to make decisions, run experiments and drive MQL and pipeline growth to achieve our targets.
🏢 Location: This role is based in London. Our mandatory in-office days are Wednesdays & Fridays.
🚀 Inbound Strategy & Channel Ownership
Drive MQL, pipeline and revenue through digital-first demand generation
Own the inbound growth plan, delivering multi-channel acquisition campaigns across channels (paid, organic, partnerships, campaigns, website)
Maintain a regular feedback loop with Sales on lead quality and pipeline conversion (visit → MQL → SQL)
Track and regularly report on performance to target, and cost efficiency (CPL, CAC, ROAS)
📈 Channel Ownership
Own and run paid media across Google, LinkedIn and Meta, managing budget, building audiences, testing creative and optimising towards acquisition
Own website and landing page conversion performance, run structured A/B tests, form hypotheses and scale what works
Own our technical SEO / AEO / GEO, working alongside Brand who own the blog and who will support with copy / content development
🧠 Content & Campaigns
Partner closely with Marketing to plan and execute integrated demand campaigns
Identify what content is needed to support inbound activity, and work alongside the Brand team to deliver
4-6 years' experience in B2B SaaS (or similar) in a demand generation or growth marketing role
Proven hands-on experience running and optimising paid campaigns across Google, LinkedIn and Meta – you don’t need someone to tell you what to do next
Strong with data - able to build reporting, spot trends and turn insight into action
A test-and-learn mindset - you form clear hypotheses, run experiments and scale what works
Collaborative and clear communicator across Sales and Marketing teams
Confident with our core stack: HubSpot, Google Analytics, Google Ads, LinkedIn Campaign Manager, Meta Ads, Google Tag Manager, Google Search Console, Apollo
Consistent delivery against MQL, SQL and pipeline generation targets, contributing to ARR growth
Improving paid efficiency and funnel conversion over time (CPL, ROI)
Reporting that gives the team confidence in where pipeline is coming from
Submit your Application
Stage 1 - Exploratory video call with Alex - Talent Partner (25 mins)
Stage 2 - Video interview with Marion, Head of Marketing (45 mins)
Stage 3 - In-person task with the Marketing Team (1 hour)
Stage 4 - Final interview with Sam (Co-founder & CEO) to discuss what you might bring to the role and how you might embody our values at LmC (30 minutes).
Log My Care is committed to being an inclusive and diverse workplace. The excellent work produced by our team would not be possible without bringing together all of our team's different backgrounds, experiences and skills. We treat every employee equally, and fairly regardless of age, disability, gender, marital status, race, religion, or sexual orientation. It is vitally important that each of our team members feels confident, comfortable, and empowered.
Recruitment noticeNote to recruitment agencies: Log My Care is committed to building a long-term approach to our hiring strategy, we are therefore already working in partnership with a selected talent partner. We, therefore, ask you to hold off sending speculative CVs or sales approaches.
Skills Required
- 4-6 years' experience in B2B SaaS demand generation or growth marketing
- Proven hands-on experience running and optimising paid campaigns across Google, LinkedIn and Meta
- Experience owning paid media budgets, building audiences, testing creatives and optimising for acquisition
- Strong data skills: build reporting, spot trends and turn insight into action
- Experience owning website and landing page conversion performance and running structured A/B tests
- Knowledge of technical SEO / AEO / GEO best practices
- Confident with stack: HubSpot, Google Analytics, Google Ads, LinkedIn Campaign Manager, Meta Ads, Google Tag Manager, Google Search Console, Apollo
- Test-and-learn mindset: form hypotheses, run experiments and scale successful tests
- Collaborative and clear communicator with Sales and Marketing to maintain feedback loops on lead quality
- Based in London with mandatory in-office days on Wednesdays and Fridays
What We Do
Introducing Log my Care – the platform for outstanding care management. We've witnessed first-hand how busy support workers are and the impact this has on the quality of care provided. Fewer people don't equal less work (if only!) This impact is felt across the industry, by society, and most importantly, by those in your care and their families. And that includes our loved ones. And it might well include us one day. So, we're driven to transform care for society's most vulnerable people. And together, we have the motivation, awareness and expertise to make this happen. Our purpose - To transform care for society's most vulnerable people. Our mission - To make people-centred technology accessible to everybody in social care. Our vision - To be the world's leading digital care management platform
