Demand Generation Manager, North America (B2B SaaS/ABM)

OFX is a leading financial operations company providing businesses and accounting firms with real-time financial control and visibility to do business anywhere in the world. With an innovative platform and 24/7 human support, OFX automates and simplifies doing business across borders, reducing risk and eliminating routine operational tasks. Offering global business accounts, payments to 180 countries in 30+ currencies and currency risk management solutions to simplify global payments. OFX further enhances business operations by providing corporate cards with spend management, bill payments, vendor management, and integrations with popular accounting and HRIS software, to help achieve better business solutions so accounting firms and businesses thrive.

Headquartered in Sydney, Australia, with offices globally, in the United States, Canada, United Kingdom, Ireland, New Zealand, Singapore and Hong Kong. OFX has been a trusted innovator in global money movement for over 25 years.

We're undergoing a transformative journey at OFX, refocusing our digital marketing and website to better cater to B2B needs. In this pivotal role, you will work closely with our regional marketing and commercial teams as well as our Digital Center of Excellence We’re looking for a strategic and hands-on B2B Marketer to lead OFX’s growth efforts in North America. You’ll work across the full marketing motion: lead generation, funnel optimization, campaign execution, and content strategy.

As a specialist in B2B growth, you’ll drive the strategies that convert users and prospects to business customers, rigorously test them, and scale what works. You’ll focus on optimizing our conversion funnels across all entry points and bring a global perspective to match our global business. You’ll play a vital role at the intersection of GTM, Product, Design, Data, Commercial and Marketing.

You’ll work across teams, tools, and tactics to build high-performing campaigns that drive pipeline. From writing landing page copy and running paid campaigns, to briefing freelancers and analyzing conversion data—this is a full-stack role for someone who can think and do.

This is a high-impact opportunity for someone who thrives in fast-paced environments, has a strong point of view, and is eager to help businesses and accounting firms grow.

What you’ll do

• Account Based Strategy: Direct the strategic plan to create new business pipeline with an ABM approach that centers on our top ICP and industry focus areas. Measurably improve pipeline for targeted accounts in partnership with regional teams.
• Plan and execute multi-channel ABM campaigns across paid media, content syndication, and web personalisation, collaborating with designers, copywriters, and developers to create engaging campaign assets. 
• Design ABM-focused email workflows using marketing automation tools, segmenting lists to engage key stakeholders effectively.
• Build and execute a cohesive demand generation and campaign messaging strategy that seamlessly connects high-level brand positioning to tactical, CTA-driven campaign messaging and individual marketing assets.
• Develop and refine frameworks to ensure consistent messaging across all touchpoints, from campaigns to website content, event materials, and promotional assets (emails, paid social and display ads).

• Track and analyze campaign performance. You will monitor and report on the performance of your campaigns, using data to measure effectiveness, identify areas for improvement, and make data-driven decisions to optimize results. You'll focus on metrics such as lead quality, conversion rates, CAC, and overall funnel performance.
• Support the marketing tool stack. You will work to evaluate and implement marketing tools and platforms that enhance campaign execution and reporting. You'll ensure our tech stack is being utilized effectively to drive demand.
• Collaborate across teams. You will work closely with the sales, content, and product teams to ensure alignment on campaign objectives, messaging, and execution. You'll help bridge the gap between marketing and sales to drive revenue growth.
• Develop and implement targeted account segmentation and personalisation strategies by customizing campaigns for finance professionals and accountants across different account tiers (1:1, 1:few, 1:many). Leverage intent data and ICP insights to tailor messaging and offers for maximum relevance and impact.
• Implement the first-party data strategy by collaborating with internal teams and external agencies to operationalise and analyse data, driving performance and customer engagement revenue.
• Advocate for tracking discipline across all marketing campaigns to ensure accuracy and reporting transparency.
• Maintain adherence to ad fraud protection software across all digital platforms and campaigns.
• Refine and enhance automation of 'cloud to marketing' integrations from the data warehouse to various AdTech and MarTech platforms in collaboration with internal and external teams.
• Manage the ABM marketing budget in alignment with the overall strategy, continuously adjusting allocation based on performance and acquisition mediums.
• Utilise operational and analytical data to report and analyse the effectiveness and performance of marketing campaigns, assessing against KPIs and attend all commercial pipeline meetings reporting against funnel targets.
• Work collaboratively with your marketing team members across, demand generation, content creation, partnership, customer marketing and product marketing to ensure and align to business goals and KPIs.
• Collaborate with content and creative marketing teams to develop best practice creative formats aligned with brand messaging, ICP and relevant pathway for ICP and campaign performance goals.
• Collaborate closely with the digital and website team, ensuring optimal performance for paid search marketing and relevant paid media channels.
• Collaborate closely with internal digital teams and external agency partners to ensure alignment in strategy, execution, and performance, minimising overlap and maintaining high operational efficiency across all digital marketing initiatives.

What you bring:

• 5+ years of marketing experience in B2B SaaS with a strong focus on ABM, or demand generation
• Experience in fintech, financial products, financial services, or SaaS is highly preferred.
• Strong lead generation and funnel optimization experience, with a clear track record of campaign success.
• Deep analytical capabilities—comfortable owning pipeline metrics, making data-informed decisions, and presenting results.
• Experience in B2B digital marketing, including developing and executing strategies to drive business growth and enhance client engagement while ensuring alignment with agency partners to maintain high performance and excellence in digital channels.
• Expertise in account-based marketing (ABM) and sales enablement platforms, including 6Sense, Demandbase, Seismic, TechTarget, and Madison Logic, to drive targeted engagement.
• Extensive proficiency with Google Marketing Platform Suite and associated platforms such as DV360, Campaign Manager, SA360, Google Ads, and YouTube, ensuring comprehensive campaign management and optimisation.
• Experience with Salesforce to manage campaign execution, track performance, and ensure seamless integration with marketing automation and CRM workflows.
• Experience in technical analytics tools like GA4 to derive actionable insights and develop data-driven marketing strategies, optimising campaign performance and customer engagement.
• Experience in creating comprehensive marketing dashboards using Google Looker or similar platforms, facilitating data visualisation and performance tracking.
• Proficiency in Microsoft Office Suite, including Excel/Sheets, PowerPoint/Slides, and Word/Docs, to facilitate effective communication and presentation of marketing strategies and results.
• Familiarity with Google Cloud Platform, particularly BigQuery and SQL, is advantageous but not essential.
• Strong collaboration skills, with experience working alongside agencies to ensure clear role delineation, minimise execution overlap, and drive efficiency in digital marketing initiatives.
• Possess a proactive and results-driven mindset, with a passion for digital marketing and staying ahead of industry trends.
• Demonstrated ability to work independently and adapt in fast-paced environments, exhibiting self-sufficiency and a proactive approach to learning.
• Strong attention to detail and ability to prioritise tasks based on business value, ensuring optimal resource allocation and project management.

The salary range for this position is $140,000.00 - $160,000.00 USD. Exact salary offered will be dependent on multiple factors including level of experience, job-related knowledge, skills, work location, etc. In addition to base salary, this role may be eligible for a variable bonus. As part of the compensation package, benefits are also offered for all full-time roles and part-time roles working a minimum of 24 hours a week.

We also offer a flexible hybrid working model where employees typically work 1-2 days from one of our North American offices (San Francisco, Toronto or Edmonton). 

What it's like working at OFX

We’re OFXers because we want to make a difference. We see challenges as opportunities and we’re not afraid to roll up our sleeves to get stuff done. We’re committed to making things easier for our clients, pushing boundaries and continuing to move with the times so that we can continue to inspire confidence every day and through every transaction.

We operate as one team, cross-functionally and globally, to drive outcomes that deliver excellence for our customers. We're curious self-starters who love learning and sharing our knowledge with others. We embrace change and use our initiative and resilience to overcome challenges.

• Always keep learning. We offer a wide range of learning and career development opportunities to help every OFXer build their capacity and career, with leadership training, secondments, internal mobility and access to a large library of online learning.
• Make a difference. Through our Make a Difference program, we encourage OFXers to give back to causes and communities that are important to them. We celebrate this with an annual volunteer day, which OFXers can use together or individually, as well as matched giving and the opportunity to nominate charity of choice every quarter.
• Reward and recognition. We recognise a job well done. OFXers are encouraged to celebrate their peers’ effort, technical expertise or support through a range of global and regional channels and awards, including quarterly and annual awards, milestones and shout outs.
• Showing our social side. Our Good Vibes employee-led committees around the globe organize events to help keep our employees engaged inside and outside the office. Whether it’s a wellbeing activity, end of year celebration, or a monthly team get-together, our team wants you to feel welcome!
• Benefits that mean something. We offer a range of fantastic benefits, including health insurance, primary and secondary gender neutral carer parental leave (16 weeks) or birthday leave, you'll feel well-supported at OFX.
• A great work environment. Enjoy work-life balance and flexibility with our hybrid work model, in an inclusive, diverse and non-hierarchal culture.

#LI-Hybrid

At OFX, we are committed to fostering a diverse, inclusive and accessible workplace where we value, respect, and encourage our people to be their authentic selves. With an employee base as diverse as the clients we serve, we know that fostering an inclusive workplace is fundamental to our continued success. If you require accommodation for any portion of the recruitment and hiring process, please email us at [email protected].

We encourage you to apply if this role aligns with your career aspirations.