Description Summary:
The Demand Generation Manager is responsible for leading full-funnel campaign strategy and execution across digital and offline channels. This role is critical to driving 50% of M3’s total pipeline by owning and optimizing marketing programs with a strong focus on lead quality, conversion rates, and return on investment (ROI). The role works cross-functionally with sales, design, and product marketing teams to generate, nurture, and convert leads from independent hotel owners to enterprise hospitality groups.
Essential Duties:
The duties listed below are the essential functions of this position, and they may change as the needs of the company demand. All associates are expected to do what is necessary to get the work done and to cooperate fully with their supervisor’s requests for additional or altered duties.
- Plan and execute integrated demand generation campaigns across digital (Google, Meta, LinkedIn) and offline (direct mail, industry publications) channels
- Build and optimize supporting assets including landing pages, ad creative, lead forms, and nurture flows
- A/B test messaging, offers, channels, and creatives for continuous improvement
- Drive campaigns to generate $500K–$1M in attributable pipeline monthly
- Monitor and report on attribution, funnel performance, conversion rates, and ROI
- Partner with sales on lead qualification, routing, and timely follow-up
- Optimize lead capture forms and email workflows to improve MQL to SQL conversion
- Improve lifecycle marketing efforts, including retargeting and nurture flows
- Present campaign performance and strategic insights to leadership regularly
- Build and refine attribution models to evaluate campaign effectiveness
- Other duties as assigned
Education/Training/Experience:
- 7+ years of experience in B2B demand generation or growth marketing, preferably in SaaS or high-consideration purchase environments
- Demonstrated ability to develop and execute successful multi-channel marketing campaigns
- Proficient in Google Ads, Meta, LinkedIn Ads, and media buying for industry-specific publications
Professional Requirements:
- Advanced knowledge of marketing automation tools (e.g., HubSpot) and CRM systems (e.g., Salesforce)
- Highly analytical and data-driven, with strong skills in interpreting campaign data
- Proven ability to align marketing efforts with sales goals and KPIs
- Self-starter who thrives in fast-paced, results-driven environments
- Strong communication and project management skills
Physical Requirements:
- Ability to sit and/or stand for extended periods
- Ability to perform work on a computer for extended periods
- Ability to work in the office regularly, or pivot to working at home should emergency situations arise
- Ability to attend work per assigned schedule and attend meetings with excellent attendance and punctuality
- Ability to bend and lift up to 25 lbs
Important Note for Applicants:
We are currently able to hire applicants residing in the following U.S. states:
- Alabama (AL)
- Arizona (AZ)
- Colorado (CO)
- Florida (FL)
- Georgia (GA)
- Iowa (IA)
- Louisiana (LA)
- Michigan (MI)
- Missouri (MO)
- North Carolina (NC)
- Ohio (OH)
- South Carolina (SC)
- Tennessee (TN)
- Texas (TX)
We are unable to consider candidates residing outside of these states or internationally at this time.
Top Skills
What We Do
The best back-office hosted software solution provider for the Hospitality Industry. We provide accounting, business intelligence, and payroll solutions across all brands and independent hotels in the U.S. and Canada. Our enterprise level solution allows franchisees access to their financial and operating information in real-time with user friendly reports. Our clients are able to reduce overhead and labor by leveraging our solutions to remain competitive in the industry.
