This is a remote position.
LoginRadius stands at the forefront of innovation with our cutting-edge Customer Identity and Access Management (CIAM) platform. Our mission is to revolutionize the way businesses manage customer and partner identities, offering streamlined registration and robust identity management solutions. We empower enterprises to deliver seamless, secure, and compliant external experiences (for both customers and partners), driving engagement and loyalty. Join us as we push the boundaries of what’s possible in identity management.
We are seeking a results-oriented Demand Generation Manager (B2B SaaS) to drive growth for LoginRadius’ B2B SaaS solutions. In this role, you will plan, execute, and optimize multi-channel campaigns to generate high-quality leads and accelerate revenue. You’ll collaborate closely with Sales, Product Marketing, and Content teams to design scalable demand programs that align with LoginRadius’ business objectives and support our global expansion.
Requirements
Plan and execute multi-channel demand generation campaigns (ABM, SEM, Social Ads, Webinars) for target markets including North America, and Europe.
Collaborate with Sales and Marketing teams to ensure campaigns align with business goals and regional GTM strategies.
Leverage marketing automation tools (HubSpot) and CRM platforms for tracking, reporting, and campaign optimization.
Support Account-Based Marketing (ABM) programs targeting strategic enterprise accounts in priority regions.
Analyze campaign performance, measure ROI, and make data-driven recommendations for continuous improvement.
5+ years of experience in B2B SaaS demand generation or digital marketing, preferably in technology or platform-led products.
Proficiency in analytics and reporting:
-Funnel metrics (MQL, SQL, CAC, pipeline contribution)
-Campaign ROI and attribution models
Working knowledge of web analytics (GA4, UTM tracking, conversion events, landing page optimization).
Ability to run A/B tests on ads, landing pages, messaging, and nurture flows.
Excellent communication and stakeholder management skills.
Bachelor’s degree in B.Tech, Engineering, Marketing, Business, or an equivalent qualification.
Benefits
Opportunity to work with a cutting-edge technology company in a rapidly growing industry
Collaborative and inclusive work environment
Competitive salary and benefits package
Health and Accidental Insurance
Certification Policy : Opportunities for professional growth and development
Skills Required
- 5+ years of experience in B2B SaaS demand generation or digital marketing, preferably with technology or platform-led products
- Proficiency with funnel metrics, including MQL, SQL, CAC, and pipeline contribution
- Knowledge of campaign ROI and attribution models
- Working knowledge of web analytics, GA4, UTM tracking, conversion events, and landing page optimization
- Ability to run A/B tests on ads, landing pages, messaging, and nurture flows
- Excellent communication and stakeholder management skills
- Bachelor's degree in B.Tech, Engineering, Marketing, Business, or an equivalent qualification
What We Do
LoginRadius is an API-driven identity platform designed to simplify the implementation of enterprise-grade features like Authentication, Authorization, Identity Verification, and User Management. Our products like Single Sign-On (SSO), Adaptive MFA, Passkeys, Fine-Grained Security Controls, Private Cloud, and Regulatory Compliances can be deployed in minutes (not months). Developers can integrate LoginRadius into their web and mobile apps with open-source SDKs, customizable login interfaces, and low-code Identity Orchestration capabilities, all designed for zero to minimal coding, along with real-time event-driven integrations via webhooks.
