The Role
The Demand Generation Manager will develop strategies to generate leads, manage multi-channel campaigns, and optimize marketing performance using data analytics. This role collaborates with sales and various marketing teams to meet revenue goals.
Summary Generated by Built In
Coupa makes margins multiply through its community-generated AI and industry-leading total spend management platform for businesses large and small. Coupa AI is informed by trillions of dollars of direct and indirect spend data across a global network of 10M+ buyers and suppliers. We empower you with the ability to predict, prescribe, and automate smarter, more profitable business decisions to improve operating margins.
Why join Coupa?
🔹 Pioneering Technology: At Coupa, we're at the forefront of innovation, leveraging the latest technology to empower our customers with greater efficiency and visibility in their spend.
🔹 Collaborative Culture: We value collaboration and teamwork, and our culture is driven by transparency, openness, and a shared commitment to excellence.
🔹 Global Impact: Join a company where your work has a global, measurable impact on our clients, the business, and each other.
Learn more on Life at Coupa blog and hear from our employees about their experiences working at Coupa.
The Impact of a Demand Generation Manager at Coupa:
Coupa is seeking a Demand Generation Manager to join the Integrated Marketing team. This role will report to the Sr. Manager, Demand Generation and play a crucial part in supporting Coupa’s pipeline and revenue goals.
What You'll Do:
- Drive the generation of high-quality leads through various channels, and partner with sales development and marketing operations to ensure sales teams are converting leads into qualified pipeline for new logo acquisition within North America.
- Execute innovative demand generation strategies across a variety of channels including, email, webinars or virtual events, content syndication, and other 3rd-party programs.
- Utilize data and analytics tools to measure program effectiveness, track key performance indicators (KPIs), and provide consistent reporting to stakeholders.
- Use a “test-measure-learn” approach to iterate and optimize programs and results.
- Develop a strategic plan for implementing lead nurturing programs to guide prospects through the buyer’s journey, ensuring a smooth transition from awareness to consideration to purchase.
- Work in tandem with Integrated Marketing Managers to strategize and execute program plans each quarter that align with Coupa’s go-to-market initiatives.
- Partner with cross-functional teams such as Product Marketing, Content, Design, Web, and Customer Marketing teams to ensure successful execution of demand gen programs.
What You Will Bring to Coupa:
- 3 - 5+ years of B2B marketing experience, ideally within a large SaaS technology company, with a strong grasp of demand generation or growth marketing and sales processes.
- Hands-on experience with various MarTech solutions: Marketo and Salesforce.com experiences are required; Account-Based Experience Patform (6Sense preferred); Business Intelligence (Tableau preferred), Sales Engagement (Outreach, ZoomInfo, Linkedin Sales Navigator preferred.
- Proven ability to manage multiple priorities and lead projects in a fast-paced, dynamic environment while translating complex processes into value-add business activities.
- Experience with funnel metrics and levers to move the needle on generating qualified leads and accelerating pipeline velocity
- Experience in marketing to Procurement or Supply Chain personas is not a requirement but highly preferred.
- Self-motivated and resourceful, ability to navigate ambiguity in a fast-paced environment.
- Possess a growth mindset, and the agility to adapt in response to evolving opportunities.
- Excellent organizational skills to juggle many tasks without losing sight of the highest priorities.
Coupa complies with relevant laws and regulations regarding equal opportunity and offers a welcoming and inclusive work environment. Decisions related to hiring, compensation, training, or evaluating performance are made fairly, and we provide equal employment opportunities to all qualified candidates and employees.
Please be advised that inquiries or resumes from recruiters will not be accepted.
By submitting your application, you acknowledge that you have read Coupa’s Privacy Policy and understand that Coupa receives/collects your application, including your personal data, for the purposes of managing Coupa's ongoing recruitment and placement activities, including for employment purposes in the event of a successful application and for notification of future job opportunities if you did not succeed the first time. You will find more details about how your application is processed, the purposes of processing, and how long we retain your application in our Privacy Policy.
Top Skills
6Sense
Linkedin Sales Navigator
Marketo
Outreach
Salesforce
Tableau
Zoominfo
What the Team is Saying
Aditya Maheshwari
Sr. Software Engineer, Cloud
Alex Moon
Operations Analyst, Order Management
Jose Miguel Jimenez
Procurement
Jessica Fonseca
Technical Support Specialist
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The Company
What We Do
Coupa is a global technology company that helps businesses run smarter by connecting all the ways they spend money — from procurement and expenses to payments and supply chain decisions — in one intelligent platform. In simple terms, Coupa gives organizations the visibility and control they need to make better financial choices, reduce waste, and drive real impact. It’s where technology meets purpose: helping companies manage their resources more responsibly while creating a positive ripple across their people, partners, and the planet.
Why Work With Us
At Coupa, we prioritize an inclusive and empathetic workplace where every voice is valued. Our teams are proactive and accountable, ensuring we collaborate effectively to achieve our goals. The foundation of our culture rests on our people; we believe in fostering an environment that encourages innovation and curiosity.
Gallery
Coupa Offices
Remote Workspace
Employees work remotely.
Our virtual-first approach is intentional. It gives you the freedom to do your best work in a space that supports focus, balance, and creativity, while staying connected to a global team of changemakers who are redefining the future of business spend
Typical time on-site:
None
HR
Ann Arbor
Bogotá, CO
Boston, MA
Chicago, IL
Dubai, Dubai 48800
Hyderabad office
São Paulo, BR
Shivaji Nagar, IN
Singapore, SG
Tokyo Office
Uppsala, SE
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