Senior Demand Generation Lead

Chamberlain Group (CG) is a global leader in intelligent access and Blackstone portfolio company. Powered by our myQ technology, we make access simple and secure for millions of homeowners, businesses, and communities worldwide. Our flagship brands, LiftMaster®  and Chamberlain® , are found in 51+ million homes, and 14 million+ people rely on the myQ®  app daily.

The Senior Demand Generation Lead develops and executes integrated programs that create qualified pipeline and accelerate revenue across complex B2B sales cycles. This role requires an entrepreneurial, systems-minded marketer who can build scalable demand generation infrastructure while finding hard-to-reach buyers others may miss.

You will:

• Own the full demand generation engine for myQ Enterprise—our smart access and facility management platform for warehouse and distribution center operations—this role spans paid media, ABM, email nurture, content activation, and pipeline reporting.

• Reach buyers—warehouse and DC operations leads, facilities managers, and supply chain directors—that aren't easily found through conventional digital channels alone.

• Activate hard-to-reach operational buyers through intent signals, channel partnerships, field intelligence, and non-standard outreach tactics alongside traditional demand gen.

• Design, execute, and optimize integrated demand generation campaigns across LinkedIn, Google, retargeting, email nurture, webinars, and ABM programs, trade channel and distributor partner activation, direct outreach sequencing to operational and facilities buyers, and event/field-based pipeline programs targeting logistics and industrial verticals to generate qualified pipeline for myQ Enterprise

• Own campaign build and execution within HubSpot, including audience segmentation, lead scoring configuration, workflow automation, nurture sequences, and full-funnel reporting to support MQL-to pipeline conversion

• Develop and execute ABM programs end-to-end, including target account selection, multi-channel campaign orchestration, buying committee engagement, and account-level pipeline reporting in Salesforce

• Partner with Sales to activate intent- and signal-based outreach plays, establish shared pipeline review cadences, and ensure seamless MQL handoff and lead routing through Salesforce

• Build and maintain campaign performance dashboards and reporting cadences that provide real-time visibility into pipeline contribution, MQL volume, cost per opportunity, funnel conversion rates, and marketing-sourced and influenced pipeline

• Run continuous A/B testing and experimentation programs across messaging, offers, audiences, landing experiences, nurture paths, and campaign sequencing to improve funnel performance and pipeline velocity

• Develop and maintain pipeline acceleration programs, including re-engagement, late-stage nurture, and sales-assist content, designed to improve conversion rates and shorten sales cycle length

• Translate technical and operational concepts into compelling business value for enterprise buyers across logistics, warehousing, manufacturing, facilities management, and distribution operations

• Build and maintain buyer intelligence and account mapping capabilities, identifying the right entry point within each target account before Sales engages, including stakeholder mapping, org-level intent signal interpretation, and early-stage relationship context that shortens time-to-conversation in long-cycle deals

• Build and maintain sales enablement and GTM materials in partnership with Product Marketing on customer stories, competitive battle cards, ROI narratives, industry-specific messaging frameworks, executive presentations, and thought leadership content

• Develop and own key cross-functional marketing deliverables including messaging frameworks for operational and industrial buyers, creative briefs for agency partners, and campaign briefs that translate product and field insights into executable marketing programs

• Partner with Product Marketing and leadership to support product launches, market expansion initiatives, and vertical campaigns targeting logistics and distribution operations buyers

• Manage marketing technology stack hygiene and data integrity within HubSpot and Salesforce, including lead routing rules, campaign attribution, list management, and CRM data quality in collaboration with Revenue Operations

• Use data to make decisions quickly, shut down underperforming programs, and scale what works across channels and audience segments

You have:

• Experience partnering closely with Sales, Product Marketing, and Revenue Operations to drive programs that tie directly to measurable business outcomes.

• An entrepreneurial mindset and a systems operator approach: you are equally comfortable building the infrastructure and tracking down the buyers others miss.

• Bachelor's degree in Marketing, Business, or a related field

• 5–8+ years of B2B demand generation experience.

• Demonstrated proficiency in HubSpot and Salesforce.

Chamberlain Group wants all of its employees to succeed and encourages people of all backgrounds to apply. We’re proud to be an Equal Opportunity Employer, and you’ll be considered for this role regardless of race, color, religion, sex, national origin, age, sexual orientation, ancestry; marital, disabled or veteran status. We’re committed to fostering an environment where people of all lived experiences feel welcome.  

Persons with disabilities who anticipate needing accommodations for any part of the application process may contact, in confidence [email protected].

NOTE: Staffing agencies, headhunters, recruiters, and/or placement agencies, please do not contact our hiring managers directly.