Demand Generation Lead - Remote

Company Description

About Jobspikr:
Jobspikr, powered by PromptCloud, is a leading provider of job data solutions for businesses worldwide. Our platform enables organizations to leverage structured job data to optimize recruitment strategies, enhance talent acquisition, and gain actionable insights. We cater to a few key industries, including corporates, investors, universities, staffing agencies, and consulting firms.

Job Description

Role Overview:
We are looking for a talented and experienced Demand Generation Lead to develop and execute strategies that drive top-of-funnel growth and generate qualified leads for Jobspikr. The ideal candidate will have a proven track record in driving revenue growth and scaling products through innovative demand generation strategies. The role will also involve identifying and exploring new channels like content syndication and emerging advertising platforms to maximize reach and lead quality.

Key Responsibilities:

• Create and implement multi-channel demand generation campaigns to drive leads and pipeline growth across various channels, including email, SEO/SEM, paid advertising, webinars, content syndication, and new advertising platforms.

• Collaborate with the product and sales teams to align marketing strategies with business objectives and ensure a smooth flow of leads through the funnel.

• Manage and optimize paid digital marketing campaigns on platforms such as Google Ads, LinkedIn, and Facebook to ensure a high ROI.

• Drive the creation of marketing assets, including landing pages, email templates, ad creatives, and case studies to support lead generation efforts.

• Monitor, analyze, and report on campaign performance metrics, optimizing efforts to maximize lead quality and volume.

• Manage marketing automation workflows and lead nurturing programs using platforms such as HubSpot, Marketo, or Pardot to convert leads into opportunities.

• Optimize the website for lead generation through SEO best practices, A/B testing, and conversion rate optimization.

• Collaborate with content marketing to create thought leadership assets (blogs, whitepapers, case studies) that attract prospects and generate demand.

• Build and manage relationships with external partners and agencies to scale demand generation efforts.

• Work closely with the sales team to implement account-based marketing (ABM) strategies, ensuring alignment between marketing campaigns and target accounts.

• Proven experience in scaling products and driving revenue through effective demand generation strategies.

Qualifications

Required Skills & Qualifications:

• 5-7 years of experience in B2B demand generation, preferably in SaaS or technology-driven industries.

• Proven track record of developing and executing successful demand generation campaigns that deliver measurable results and drive revenue growth.

• Experience with marketing automation platforms like HubSpot, Marketo, or similar tools.

• Strong analytical skills with the ability to interpret data, provide actionable insights, and optimize campaigns.

• Knowledge of key digital marketing channels such as SEO, SEM, paid media, email, and content syndication.

• Familiarity with CRM systems like Salesforce or HubSpot, and experience in managing lead-to-opportunity conversion processes.

• Excellent communication and collaboration skills, with the ability to work cross-functionally and influence teams.

• Highly organized, detail-oriented, and able to manage multiple campaigns simultaneously.

Preferred Qualifications:

• Experience with SaaS products and technology platforms.

• Knowledge of the data industry and data-driven marketing.

• MBA or advanced degree in a related field.

What We Offer:

• Competitive salary and benefits package.

• Opportunity to work with a talented and creative team.

• Flexible work environment with remote work options.

• Professional development opportunities.

• A dynamic and inclusive workplace culture.

Perks:

• An environment where each employee is celebrated.

• A one-time home office setup allowance, monthly allowances for internet bills, and child care allowance for new mothers/single parents.

• Half-yearly performance appraisals.

• Flexible working hours.

• Commitment to diversity, gender equality, and equal opportunities.

PromptCloud Technologies Pvt Ltd is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

We look forward to seeing how you can bring your expertise and creativity to our team!

Additional Information

All your information will be kept confidential according to EEO guidelines.