Head of Growth

About almentor Business: almentor Business is a product by “almentor” that empowers companies with the tools to thrive and up-skill a future-ready workforce, increase employee engagement, and achieve business goals. By offering professional on-demand e-learning courses for enterprises through an easy, accessible, and appealing learning platform, and customized course production 

About the Role: We are looking for a skilled Head of Growth to join our team. As the Head of Growth, you will be responsible for managing our B2B activities and driving growth across the entire funnel - from acquisition to engagement and retention.

As the Demand Generation Head, you will: 

• Plan, develop, and execute demand-generation (paid and organic) campaigns that support the company's revenue goals. 
• Manage email marketing campaigns, including segmentation, content creation, and A/B testing. 
• Create and manage paid acquisition campaigns across various channels (e.g. LinkedIn, Google Ads, etc.). 
• Collaborate with the sales team to ensure seamless lead handoff and follow-up.
• Work closely with the customer success team to build an inclusive retention strategy.
• Oversee the content marketing strategy that supports demand generation goals, including the creation of gated content, blog posts, case studies, thought leadership, whitepapers, eBooks, and other lead gen collateral. 
• Build and analyze data reports tracking CPL, MQL, SQL, CAC, and LTV performance. Set up experiments to validate the hypothesis by A/B testing to improve gaps in the funnel conversion. 
• Evaluate the use of tools and channels, and plan to execute to increase efficiency and performance. 
• Accountable for ensuring all campaign leads are tracked, scored, and routed appropriately; regularly analyze campaign performance. 
• Build and maintain a robust lead scoring framework to identify and prioritize leads for sales follow-up. 
• Develop and maintain relationships with influencers and other stakeholders. 
• Conduct market and customer research to identify opportunities and challenges. 
• Create and manage demand generation budgets and forecasts. 
• Measure and report on the success of demand generation campaigns, using metrics such as leads, conversions, and revenue. 
• Stay up to date with the latest trends and best practices in demand generation.

The ideal candidate will have: 

• Bachelor’s degree in marketing, Business, or a related field
• Evaluate use of tools and channels, and plan to execute to increase efficiency and performance 
• Strong analytical skills and the ability to use data to inform campaign decisions. 
• Experience with email marketing, paid acquisition, and marketing automation tools (e.g. Hubspot, etc.) 
• Excellent written and verbal communication skills. 
• Ability to work independently and manage multiple projects simultaneously. 
• Strong understanding of sales and marketing technologies, including marketing automation, CRM, social media management, and analytics platforms 
• Proven ability to thrive in a fast-paced environment with high expectations and tight deadlines. 
• Hands-on experience working across different digital marketing disciplines, including email marketing, video, trade show marketing, partnership marketing, CRO, SEO, SEM, online advertising, lead generation, and more.