About the company
Founded in 2017, rePurpose Global is the leading Packaging Sustainability & Compliance platform for consumer companies. We enable brands to measure their plastic footprint, recover plastic waste from nature through a global partner network, and streamline compliance across 45+ packaging regulations — all from one platform.
rePurpose has recovered over 100 million pounds of plastic waste, supported 2,300+ waste workers, and maintains 12 active impact projects worldwide. Our platform helps brands achieve compliance outcomes through advanced data management and regulatory expertise.
Headquartered in New York. Learn more at repurpose.global.
About the Role
We’re looking for a highly entrepreneurial Demand Generation & Events Marketing Manager to help take rePurpose Global’s growth engine to the next level. Reporting to our Head of Growth Marketing, this is a rare opportunity to help build a marketing function from the ground up at a company that’s already trusted by 500+ leading brands and sits at the center of a massive, newly regulated market. You’ll wear many hats, primarily supporting our full-funnel demand generation strategy, from identifying and testing new channels to scaling what already works, with direct visibility and influence with our leadership team from day one. You'll also help plan and support our event marketing efforts, from webinars to trade shows and executive dinners.
Your strategic thinking will directly shape how the world’s biggest consumer brands discover and choose rePurpose as their trusted compliance and sustainability partner.
Key Responsibilities
- Demand Generation: Support end-to-end strategy and execution of demand generation for rePurpose, spanning email marketing, paid advertising, in-person events, and experimental channels such as channel partnerships, referral programs, and customer advocacy campaigns.
- Project Management: Independently manage complex, cross-functional marketing projects from ideation through execution with minimal oversight.
- Funnel Optimization: Segment our ideal customer profiles into TOFU, MOFU, and BOFU buckets, and use our CRM to manage the lead lifecycle, refine lead scoring, and optimize conversion at every stage in partnership with Sales.
- Metric Tracking & Performance Analysis: Define and track the metrics that matter most to our growth, and run regular analysis to sharpen the performance of campaigns and strategies.
- Innovative Thinking & Experimentation: Identify new ways to scale the business, acquire customers, and drive retention, using competitive analysis to spot threats and opportunities early.
- Cross-Functional Collaboration: Partner closely with sales, finance, product, and design, while managing external stakeholders and knowing when to bring in outside resources to keep growth initiatives moving.
Requirements
- 5-7 Years in B2B Growth Marketing: A strong track record creating and executing full-funnel, data-driven acquisition strategy at a high-growth company, with particular strength in paid channels like Google and LinkedIn.
- Data-Driven and Analytical: Skilled at measuring and reporting on campaign performance, using data to continually sharpen ROI and inform strategy.
- Technical Fluency: Strong working knowledge of HubSpot, GA4, Marketo, ABM platforms (like 6sense), digital ad platforms, SEO, CRO, and analytics tools like Amplitude and Tableau.
- Strong Communicator: A clear, compelling writer who can craft copy across channels, collaborate effectively across teams, and present strategy and insights directly to founders and leadership.
- The Right Mentality: Hungry, capable, and ambitious, with an entrepreneurial spirit and a persistent drive to figure out what will move the needle.
Skills Required
- 5-7 years in B2B growth marketing with full-funnel acquisition experience
- Proven experience with paid channels, particularly Google Ads and LinkedIn Ads
- Technical fluency with HubSpot, GA4, Marketo, ABM platforms (eg. 6sense), digital ad platforms
- Experience with analytics tools such as Amplitude and Tableau for measuring campaign performance
- Experience with SEO and CRO best practices
- Experience planning and supporting event marketing (webinars, trade shows, executive dinners)
- Strong written and verbal communication skills, able to present to founders and leadership
- Ability to independently manage complex, cross-functional marketing projects from ideation to execution
- Experience segmenting funnels (TOFU/MOFU/BOFU), CRM lead lifecycle management, and lead scoring in partnership with sales
- Data-driven mindset with strong analytical and reporting capabilities to optimize ROI
What We Do
rePurpose Global is the world’s leading Plastic Action Platform, bringing together brands, consumers, innovators, and policymakers to collectively combat the plastic waste crisis. Through its pioneering solutions across the circular economy value chain, rePurpose has helped more than 300 companies measure, reduce, and take action on their plastic footprints, while driving systems change on a global scale. rePurpose Impact Projects have recovered over 15 million kilograms of plastic waste from the environment to date, protecting vulnerable coastal regions across the Americas, Africa, and Asia. In doing so, the organization has enabled the delivery of waste management services to millions of people for the first time, while positively impacting the lives of thousands of marginalized waste workers across the world. Founded in 2016, rePurpose Global now employs over 70 full-time team members across offices worldwide. For more information, please visit https://repurpose.global/. If you'd like to work with us, head on over to our Careers Page to look at the open positions and browse through their job descriptions: https://www.business.repurpose.global/careers
