Demand Generation Associate

Description

Vector Solutions is the leader in helping organizations reduce risk, maintain compliance, and improve workforce readiness. Vector’s SaaS solutions focus on safety management, training and learning management, continuing education (CE), compliance, and more.

Our mission is to empower everyday heroes in the commercial, public, and educational sectors to make safer, smarter, and better decisions. 

The Demand Generation Associate is responsible for supporting the planning, execution, and optimization of programs that drive new leads and nurture existing prospects for the SDR and sales teams. They will assist in developing and implementing marketing campaigns using a mix of inbound and outbound tactics to generate engagement and pipeline growth.

What You’ll Do

• Support the execution of integrated marketing programs to generate new leads and nurture existing prospects through the sales funnel, including awareness, education, and consideration initiatives.
• Assist in implementing inbound and outbound marketing tactics such as website marketing, email campaigns, paid and social advertising, webinars, social media, and events.
• Track and analyze campaign performance, providing reports on key metrics to measure impact and optimize future efforts.
• Help execute lead nurture programs and campaigns to move inquiries toward marketing-qualified leads.
• Coordinate with SDR teams to coordinate, communicate, and optimize the impact of marketing activities.
• Assist in the execution of third-party media initiatives, including advertising, webinars, and content marketing.
• Support sales enablement efforts by helping communicate upcoming marketing initiatives and campaign details.
• Build and deploy email campaigns using HubSpot, including list segmentation, email setup, and performance tracking.
• Contribute to ongoing testing and optimization of marketing channels, including website, email, webinars, landing pages, advertising, and events.
• Work closely with cross-functional marketing teams (digital marketing, product marketing, creative services) to support campaign execution and alignment.
• Create digital marketing content pieces, including images and graphics for emails, landing pages, and other marketing programs; as well as blog posts and videos
• Other duties as assigned

Requirements

• 1-2 years of experience in demand generation, digital marketing, or field marketing, preferably in B2B or SaaS environment
• Bachelor’s degree in marketing or related field.
• Ability to craft clear, engaging, and persuasive copy across channels (email, social media, web, ads, etc.), with strong grammar, attention to detail, and the flexibility to adapt tone and style for different audiences and brand voices.
• Hands-on experience with marketing automation platforms (HubSpot, Marketo, GoToWebinar, Outreach, etc.)
• Creative mindset with the ability to brainstorm and contribute fresh ideas for campaigns.
• Experience with SEO, organic website growth, and Paid Search preferred.
• Familiarity with CRM systems (Salesforce) for tracking leads, reporting, and campaign performance.
• Understanding of inbound and outbound marketing tactics, including email marketing, advertising, webinar marketing, and content marketing.
• Ability to build and optimize email workflows, nurture campaigns, and A/B test subject lines and messaging.
• Ability to partner with cross-functional stakeholders including product marketing, sales, and SDR teams.
• Strong organizational skills to manage multiple campaigns simultaneously.
• Entrepreneurial spirit that enables someone to roll up their sleeves and drive result.

What You Can Expect From Us 

• Friendly, open, and casual work environment (ditch the suit & tie) 
• Comprehensive, quality benefits package effective first of the month following your date of hire 
• Matching 401(k) retirement plan 
• Healthy work-life balance with flexible work arrangements and generous time off 
• Educational assistance available for all employees 
• Generous referral incentive program 
• Company social events 
• Philanthropic opportunities 

What We Value 

•  Teamwork -Above all, we’re a team. We give and value feedback. We support each other, respect each other and work together to accomplish our common goals and serve our customers. Once we make decisions, we align behind them as a team.
• Customers First -Our customers’ success is our success. They are why we are here. We work to earn the trust of our customers and always deliver on our commitments.
• Make a Difference - It's not a job, it’s a calling. We have passion for our mission, for our customers, for our work, and for sharing a fulfilling experience with our fellow team members.
• Inclusiveness -Uniqueness is powerful. Diversity, equity and inclusion guide how we build our teams and cultivate our leaders, creating a company that promotes a variety of perspectives and crucial conversations, leading to better outcomes.
• Act Now -We act with urgency. The best time to get something important done is now. We don’t wait and let perfection be the enemy of good.
• Curiosity -We love a good challenge. We’re scrappy, we stretch ourselves to be the best, ask questions, learn from our mistakes, and are dedicated to continually improving and growing.
• Ownership -We own the outcome and don’t pass the buck. The score matters. We hold ourselves and each other accountable. We treat company resources like they are our own.

Vector Solutions is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to sex, (including gender identity), sexual orientation, gender, race, color, religion, national origin, age, pregnancy, disability, genetic information, marital status, or status as a protected veteran.

The base salary range provided is a good-faith estimate at the time of posting. Actual pay may vary based on factors such as skills, qualifications, experience, and work location. Compensation will always comply with applicable state and local pay laws, including but not limited to those in California, Colorado, New York, and Washington