Demand Gen Specialist

Please note this role is based on-site at our Brooklyn Navy Yard office with Remote Wednesdays. 

Revivn is the rare combination builders dream of: the learning and growth potential of a startup with the stability of a proven business. We’ve been profitable since our inception 12 years ago while revolutionizing how enterprise companies manage and repurpose outdated IT equipment. Beyond recycling, we give hardware a second life and make technology accessible to those who need it most.

Now, we’re looking for a Demand Gen Specialist to help build and scale Revivn’s inbound and top-of-funnel engine. This is a high-impact role at the intersection of Marketing and Sales — focused on generating pipeline, launching campaigns, and driving real business growth. This isn’t just about running campaigns — it’s about owning pipeline creation from the top down.

Why This Role Is Different

As a Demand Gen Specialist at Revivn, you’ll help define how we generate demand—building campaigns, testing new channels, and turning ideas into pipeline. You’ll partner closely with Marketing, Sales, and leadership to translate ICP strategy into targeted, high-performing campaigns. From email and LinkedIn to events and outbound support, you’ll build coordinated campaigns that engage target accounts across multiple touchpoints and drive them toward conversion.

Think of this as your opportunity to own the top-of-funnel — learning how to connect campaigns to pipeline, and pipeline to revenue. You won’t just measure success in clicks or opens — you’ll measure it in meetings, opportunities, and impact on the business.

We’re looking for someone who is creative, action-oriented, and analytical. Someone who wants to build, test, improve, and is excited to play a key role in shaping how Revivn grows.

• Build and launch top-of-funnel campaigns across email, Linkedin, events, and other channels to generate inbound leads and pipeline 
• Partner closely with Marketing to align on ICP accounts, personas, and priorities 
• Create and execute campaigns that drive awareness, engagement, and conversion across target accounts 
• Analyze campaign performance and continuously optimize for better results 
• Support Sales with marketing-driven plays (events, outbound support, account-based campaigns) to increase engagement and meeting conversion
• Develop a strong understanding of Revivn’s value proposition and tailor messaging to different audiences and stakeholders 
• Test new ideas, channels, and approaches to improve how Revivn generates demand and scales pipeline 

• 2-4 years of experience in demand generation, growth marketing, or B2B marketing roles with direct exposure to lead generation and top-of-funnel campaigns 
• Someone who has executed campaigns end-to-end (email, LinkedIn, events, inbound programs) and understands how those efforts translate to pipeline 
• A strategic and analytical thinker who can connect campaigns to outcomes (leads, meetings, pipeline) - not just run activity 
• Team-forward individual who can work closely with Sales and cross-functional partners to align on ICP, messaging, and what drives conversation
• Curious and experimental - constantly testing new ideas, channels, and approaches to improve performance 

• Direct ownership of pipeline: You won’t just support campaigns - you’ll directly influence pipeline generation and business growth 
• Build from the ground up: Opportunity to shape and scale Revivn’s demand generation engine, not just optimize existing programs
• Modern GTM Exposure: Work across ICP strategy, campaigns, data, and sales alignment in a highly collaborative environment 
• High visibility and impact: Close partnership with Marketing and Sales leadership with direct impact on company growth 
• Growth path: Clear opportunity to grow into a Senior Demand Gen, Growth Marketing, or broader GTM role based on performance 

What to Expect

The salary range for a Demand Gen Specialist is expected to be between $75,000-$90,000. Your exact offer may vary based on these factors, including market location, job-related knowledge, and experience. The compensation package will also include comprehensive benefits such as medical, dental, and vision coverage, along with a 401(k) plan.

We embrace diversity and are committed to fostering an inclusive environment. At Revivn, we encourage people from all ages, abilities, and experiences to apply. Revivn does not discriminate on the basis of race, color, ancestry, religion, national origin, sexual orientation, age, citizenship, marital or family status, disability, gender, gender identity or expression, pregnancy or caregiver status, veteran status, or any other legally protected status.

At Revivn, we prioritize transparency about our salary throughout the entire recruitment process. Be prepared to chat about compensation on your initial screen so that we can ensure alignment. If salary expectations and ranges are out of sync, we believe it is kind to respect everyone’s time and may discontinue conversations.

At Revivn, we believe in investing in the lifetime value of each individual we meet and interact with. We love knowing good humans and supporting them in whatever they do. We know that if it isn’t a good fit at the moment, it doesn’t necessarily mean that it won’t be a good fit in the future as we both continue to grow! We work to remain in contact with prospective candidates if the recruitment process ends early on. 

For all job openings, we consider candidates with various backgrounds and levels of experience. When we give an offer it is based on individual skills and experience, as well as how that stacks up against other employees in the role. All of our ranges account for growth within the role, so in most cases, you should expect to join closer to the entry point of the band. You will have the opportunity to grow your salary over time.