Job Title: dCommerce Business Analyst
Location: Thailand
We are looking for a dCommerce Business Analyst to transform digital commerce data into actionable business insights that drive growth, profitability, and operational excellence across platforms such as TikTok Shop, Shopee, Lazada, and other emerging channels. This role will partner closely with Commercial, Marketing, Customer Development, Finance, Data & Analytics, and platform partners to support data-driven decision-making and business performance.
Key Responsibilities
- Own the reporting and analysis of dCommerce business performance across key online platforms, including TikTok Shop, Shopee, Lazada, and other digital channels.
- Develop, maintain, and enhance dashboards that track key business metrics, including GMV, traffic, conversion rate, basket size, and category performance.
- Generate weekly, monthly, and quarterly business reviews to provide performance insights for leadership teams.
- Identify business risks and growth opportunities through data analysis, trend evaluation, and performance monitoring.
- Analyze shopper behavior and path-to-purchase across digital platforms to uncover actionable insights.
- Provide recommendations to improve assortment performance, product visibility, pricing competitiveness, and overall commercial effectiveness.
- Support demand forecasting, sales planning, and promotional strategy development.
- Evaluate campaign and mega-event performance, including key marketplace events such as 6.6, 8.8, 11.11, and 12.12.
- Partner with Data & Analytics, IT, and cross-functional teams to improve reporting automation and data accessibility.
- Design, develop, and maintain Power BI dashboards and self-service reporting tools.
- Identify opportunities to streamline business processes through automation and digital solutions.
- Ensure data accuracy, consistency, and governance across reporting systems and business intelligence tools.
- Support annual business planning, forecasting, and S&OP processes through data-driven insights and analysis.
- Translate complex datasets into clear, concise, and actionable recommendations for senior stakeholders.
- Conduct ad hoc analyses and support strategic business projects as required.
What We're Looking For
- Bachelor's degree in Business Administration, Economics, Statistics, Marketing, Data Analytics, Computer Science, or a related field.
- Master's degree is an advantage.
- 2-5 years of experience in Business Analytics, Commercial Analytics, E-commerce, Digital Commerce, Revenue Growth Management, Consulting, or Data Analytics.
- Experience within FMCG, Retail, Marketplace, or Digital Commerce environments is highly preferred.
- Strong analytical skills with the ability to identify trends, solve business problems, and generate actionable insights.
- Experience working with large datasets and performance reporting.
- Strong proficiency in Power BI, Excel, and other data visualization and analytics tools.
- Understanding of key eCommerce and marketplace metrics, including GMV, traffic, conversion, basket size, and digital campaign performance.
- Strong commercial mindset with the ability to connect data insights to business outcomes.
- Excellent problem-solving and critical-thinking capabilities.
- Strong stakeholder management and communication skills, with the ability to present insights to both technical and non-technical audiences.
- Ability to work independently while collaborating effectively with cross-functional teams.
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
Skills Required
- Bachelor's degree in Business Administration, Economics, Statistics, Marketing, Data Analytics, Computer Science, or related field.
- Master's degree
- 2-5 years of experience in Business Analytics, Commercial Analytics, E-commerce, Digital Commerce, Revenue Growth Management, Consulting, or Data Analytics.
- Experience within FMCG, Retail, Marketplace, or Digital Commerce environments.
- Strong proficiency in Power BI and Excel (data visualization and analytics tools).
- Experience working with large datasets and performance reporting.
- Understanding of key eCommerce and marketplace metrics (GMV, traffic, conversion, basket size, campaign performance).
- Strong analytical, problem-solving and critical-thinking skills.
- Strong stakeholder management and communication skills; ability to present to technical and non-technical audiences.
- Ability to work independently and collaborate effectively with cross-functional teams.
Unilever Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Unilever and has not been reviewed or approved by Unilever.
-
Healthcare Strength — Healthcare coverage is described as comprehensive, spanning medical, dental, vision, life insurance, and occupational health support alongside a 24/7 employee assistance program. Wellbeing offerings such as health checks, resilience tools, and counseling support the perceived depth of health-related benefits.
-
Retirement Support — Retirement support includes a 401(k) match that reaches up to 5% of base salary, strengthening the overall value of the package. Share and savings options are also referenced as part of longer-term financial support beyond salary.
-
Flexible Benefits — Benefits customization is enabled through tools such as a “My Reward” system and a “Benefits Envelope” that allows employees to personalize selections. Flexible working approaches are also associated with improved overall satisfaction, reinforcing perceived choice and adaptability in the total rewards offering.
Unilever Insights
What We Do
Be part of the world’s most successful, purpose-led business. Work with brands that are well-loved around the world, that improve the lives of our consumers and the communities around us. We promote innovation, big and small, to make our business win and grow; and we believe in business as a force for good. Unleash your curiosity, challenge ideas and disrupt processes; use your energy to make this happen. Our brilliant business leaders and colleagues provide mentorship and inspiration, so you can be at your best. Our portfolio ranges from nutritionally balanced foods to indulgent ice creams, affordable soaps, luxurious shampoos and everyday household care products. We produce world-leading brands including Lipton, Knorr, Dove, Axe, Hellmann’s and Omo, alongside trusted local names and innovative-forward thinking brands like Ben & Jerry’s, The Dollar Shave Club and Dermalogica. Every individual here can bring their purpose to life through their work. Join us and you’ll be surrounded by inspiring leaders and supportive peers. Among them, you’ll channel your purpose, bring fresh ideas to the table, and simply be you. As you work to make a real impact on the business and the world, we’ll work to help you become a better you.
