Database Marketing Analyst (Unica)

Who We Are: 

DELVE is a Performance Media Agency focused on helping clients grow their customer base by integrating the power of Tech & Data in Media. We act as one highly functioning team that is powered by our professional “Fire in the Belly”, with a passion for creating exceptional value by delighting our clients and creating an engaging work environment for our team members.

We deliver digital marketing management, first-party data science and consulting, and adtech/martech systems integration & reselling on a global scale. We connect the dots between data and technology in media by identifying our clients' super fans, deterministically finding more of them, and converting them online in the most effective way.

DELVE has been recognized as Built In Colorado’s “Best Places to Work” for the past four years in a row.

Our culture emphasizes professional development in an environment where everyone can have an impact. We are passionate about seeing our team through self-care, family, community and (of course) career growth. As a privately owned company, we don’t get caught in red tape, instead we pave a path of growth for those with a passion to succeed professionally.

DELVE is a fast-paced company with proven success with high-profile global customers such as UNICEF, International Rescue Committee, Virgin Voyages, Gerber Life Insurance, Apple Leisure Group, Orange, and Hebe.

Headquartered in Boulder, Colorado, DELVE also has offices in Warsaw and Minsk, as well as team members in 10 other countries.

What We Need: 

In this role, you will own the development, testing, and execution of direct marketing (direct mail, email, and SMS) campaigns in Unica marketing automation platform. As a Database Marketing Analyst, you will translate business rules and stakeholder requests into technical implementations, writing SQL, and building Unica flowcharts to select, suppress, and segment campaign audiences for multiple concurrent projects. This is a client-facing position, where you will create reports and present to client stakeholders on a regular basis, maintaining functional specifications, SOPs for various internal and external responsibilities. Finally, the DB Marketing Analyst will work in tandem with other Delve analysts in servicing a queue of AdHoc requests from the marketing operations organization of one of Delve’s largest clients.

What You Will Do:

• Build new campaign flowcharts in Unica Campaign to the specifications of the client, in support of daily, weekly, and monthly email, direct mail, and SMS campaigns.
• Update existing campaign logic with new testing requirements or segmentation rules.
• Utilize model scores from the Data Science team to improve campaign performance
• Assume accountability and ownership of assigned direct marketing campaigns form the build process, through deployment and measurement attribution.
• Develop and maintain quality control procedures for Unica campaign implementations, including SQL scrips to check your flowchart logic
• Work in collaboration with the other DB Marketing Analysts to achieve the very best results for the client
• Assist in the development and documentation of best practices for improving communication and collaboration within the team and the department
• Generate keycode files for segment attribution
• Troubleshoot and track changes in underlying DB data that impacts campaigns, report to DB host as needed

Who You Are: 

• You are strongly determined to achieve your career goals through hard work, initiative, and resourcefulness.
• You are a life-long learner seeking ongoing improvement with a growth mindset and going outside of your comfort zone.
• You are able to focus on solving the most important problem to achieve the greatest impact.
  You are willing to take the armor off, put aside any pretenses, and check your ego at the door - to build trust with others on the team.
• You take pride in achieving objectives and delivering results; individually and collectively as a team. 
• You want to understand yourself and have conscious knowledge of your character, feelings, motives, and desires.
• You crave feedback and external input so you can use it to improve performance.
• You want to have an “unfair advantage” and collaborate with your team in-office at least 3 days a week. 

What You Bring:

• BA/BS in Marketing or related field
• Automation, 3+ years of recent hands-on experience managing direct marketing campaigns in Unica, including and writing SQL queries
• 4+ years experience with client-facing responsibilities (account management, weekly calls, monthly report presentations, etc.)
• Ability to organize and manage detailed work, as well as work independently and balance multiple tasks
• Strong interpersonal skills and problem-solving aptitude
• Results driven and client focused
• Strong experience in Excel, including pivot tables, chart-making, and manipulation of data sets
• Ability to multi-task across clients to ensure the proper executions of several plans simultaneously
• Ability to multi-task and work in a fast-pace, high-change environment

What Delve Deeper Offers: 

• Hybrid working model: three days in the office (Tuesday to Thursday)
• A competitive salary with opportunities for growth
• Private medical care at Medicover
• Multisport card
• Annual education budget of $250
• Generous employee referral program
• Catered office lunch every Tuesday
• Snacks and occasional breakfasts available in the office
  

Delve is an equal opportunity employer. We believe that diversity enriches the workplace and we are committed to growing our team with the most talented and passionate people from every community. Delve strives to create a culture of unity and respect and to that end, we have a zero tolerance policy for behavior that promotes harassment, hate and discrimination of any kind. We are committed to providing reasonable accommodations for qualified individuals. If you require assistance during the application process due to a disability, please let us know.