Manager, Knowledge & Insights at The Coca-Cola Company

| Atlanta, GA
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The Coca-Cola Company is building a networked global organization across more than 200 countries, combining the power of scale, with deep knowledge to win locally. A critical component of this networked organization is the creation of Platform Services to become the new backbone of our operating structure through a network of globally scaled services. Marketing & PACS platform services is one of the critical service hubs.The Company is transforming its approach and capabilities as it relates to Marketing Knowledge and specifically in its analytics discipline to deliver the analysis and scorecards that will enable competitively advantaged Marketing that drives the growth of the TCCC portfolio, our consumer & shopper base, as well as overall contribution togrowth.Best in class analytics and the provision thereof is at the heart of this transformation andthe Knowledge & Insights, Manager is responsible for driving&providingknowledge and insightsand building brand analytic capabilityto and across the enterprise.

Function Related Activities/Key Responsibilities:
  • Drive and deliver brand focused knowledge and insightsleveraging standard reportingframework,scorecardsand dashboards.
  • Reports real time on brand business performance metrics and diagnostic for marketing actions. Provides analysis based on standardized templates at speed and to scale.
  • Buildbrand focused knowledge and insights capabilityworking closely with the Platform Services data team andinpartnershipwith Center and OUInsights &MarketingOperationsteams.
  • Develops dashboarding analytic technology and data visualization and interrogation systems to support both local and meta data analysis, in partnership with the Platform Services data and technology teams.
  • Drive continuous improvement and learning through rigorous and consistent measurement & evaluation of activity.
  • Administration: Vendor management.
  • Work collaboratively within the Marketing analytics team. Model a culture that improves the organization's comfort with the speed of change, challenging assumptions, relentless pursuit of improvement - all with a high sense of personal accountability.
Education Requirements:
Bachelor's Degreerequired; MBA or Advanced Degree preferred

Related Work Experience:
Minimum of 5 or more years of work experience within insights and analytics. Brand analytics and business intelligence experience a plus. The required focus is on the relevance of the recent work they've done as it pertains to this role. Needs to have experience working across teams and geographies in a complex, global environment working within teams of internal and external resources. Experience in working directly with Marketing teams and designing, executing, and analyzing primary & secondary data.

Functional Skills:
  • TCCC Marketing, category & brand knowledgeandexperienceis key.
  • Knowledge & experience in TCCC's brand analytic tools will be a strong advantage.
  • Cross Functional Relationships: Knowledge of and ability to articulate to senior management the benefits of supporting cross-functional objectives to achieve the business plan.
  • Candidate must havestronganalyticsexperienceand be well versed in storytelling from data. Must beexperiencedin translatinganalyticsinto actionable outcomes.
  • Ability to simplify complex ideas and concepts and insights to communicate the "so what" / "now what" to the business stakeholders and drive action.
  • Must be well versed in: Research and Trend Analysis: Knowledge of and ability to interpret and applydata andinsightsto inform TCCC's brand strategy and programs.
  • SME level experience and applied knowledge of insights and analytics
Skills:Structured Query Language (SQL)

Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130 years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.
More Information on The Coca-Cola Company
The Coca-Cola Company operates in the Food industry. The company is located in Atlanta, GA, Auburndale, FL, Brandon, FL, Alpharetta, GA, Monmouth Junction, NJ, East Hartford, CT, Dallas, TX, Hewitt, TX, Denver, CO, Phoenix, AZ and San Jose, CA. The Coca-Cola Company was founded in 1892. It has 88900 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability Insurance, Dental Benefits, Vision Benefits, Health Insurance Benefits and Life Insurance. To see all 47 open jobs at The Coca-Cola Company, click here.
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