Manager of Consumer Insights (Hybrid)

Address: USA-ME-Scarborough-145 Pleasant Hill Rd
Store Code: Consumer Insights (27158)
What's Our Dish
Announced in May 2018, Peapod Digital Labs (PDL) is an Ahold Delhaize USA company that powers the eCommerce and digital strategies for the Great Local Brands of Ahold Delhaize USA. Accelerating growth in digital and personalization capabilities, PDL is an innovation lab focused on meeting the changing needs of customers, regardless of when, where, and how consumers choose to shop.
Browse The Aisles
The Manager of Consumer Insights works in partnership with Peapod Digital Labs and the ADUSA Private Brands team. They lead primary research for key company initiatives, key research vendors, and works with business partners within the organization to provide high quality, concise and useful insights. They will ensure integrity through consistent, timely and error free reporting. This person will also be proficient in a wide set of consumer research and insights including qualitative and quantitative methodologies to provide a data-driven view of the customer.
Recipe for Success - What's "in store" for the role

• Assess business needs and develop appropriate research plan(s) based on objectives and key critical metrics.

• Lead and implement both large tracking studies and ad hoc work.
• Data collection, analysis, and descriptive statistics
• Connect with business partners across banners and subsidiaries of Ahold Delhaize to understand issues and objectives to deliver the best and most practical consumer research.
• Lead development, analysis, and delivery of timely, error-free reporting with insights and recommendations.
• Develop and deliver presentations at key Management Meetings as appropriate.

• Generate significant consumer insights that result in increased sales and revenue by handling the integration of data from a variety systems and sources, including, but not limited to primary consumer research, syndicated data systems and proprietary vendor provided data sources.
• Collaborate with team to manage key vendors.
• Communicate design and findings from research to all levels of leadership.
• Participate in team efforts to improve and discover innovative research methodologies.
• Implement standard methodologies within consumer insights through standardization of methods, vendors, tools, and reporting.

• Partner closely with other team members within Consumer Insights, Advanced Analytics and Private Brands team to lead development, analysis, and execution of priority recommendations.
• Support strategic analyses that define and improve performances on high priority issues.
• Develop and implement projects without guidance.

The Essentials In Your Cart - The required ingredients

• 5+ years in consumer research in CPG/Retail, can be a combination of manufacturer/client side and research supplier side.

• Experience with brand positioning research.
• Familiarity with Private Brands preferred
• Experience with package research.
• Bachelor's degree in one of the following: Marketing, Marketing Research, Psychology, Statistics, Mathematics, or Economics.
• Master's Degree is a plus

Extra Spices - What you should bring to the table

• Project management and the ability to lead multiple projects at once while maintaining timelines and quality.
• Excellent verbal and written communication skills and the capability to present and articulate the vision in a way everyone can relate to.
• Determination, integrity, and objectivity. Ability to push back respectively when needed.

• A good listener who can interpret the needs of the business partner.
• A teammate with a strong ability to work independently.
• Motivated and detail oriented.
• Able to bring the voice of the customer alive.
• Ability to prioritize and multitask by using landmarks to manage the progress of the work.

• Adaptive/flexible work style.
• Willingness and ability to learn through unfamiliar tasks and trying innovative approaches.
• Strong problem solving, decision making and analytical skills.
• Ability to manage vendor relationships optimally by building broad-based relationships.

#LI-LL1 #LI-Hybrid
Join Us at Our Table
Peapod Digital Labs is a forward-thinking company with a strong legacy of innovation. We recognize who powers our progress - our people! Our vision is to become an organization where humanity is universally embraced; Diversity, Equity, Inclusion and Belonging are infused in our business; and our PDL employees are representative of the world and the communities that we serve.
We believe in total wellness, which encompasses a balance of physical, financial, and emotional wellness. No matter where you are on your personal wellness journey, PDL provides access to a variety of tools and resources to support total wellness. This includes medical, dental, and vision benefits, health savings accounts, flexible spending accounts, 401(k) with a strong company match, paid parental leave, adoption assistance, tuition reimbursement, generous and flexible paid time off and holiday policy, and an array of voluntary benefits including critical care, pet insurance, and additional life coverage.
We are an equal opportunity employer. We comply with all applicable federal, state and local laws. Qualified applicants are considered without regard to sex, race, color, ancestry, national origin, citizenship status, religion, age, marital status (including civil unions), military service, veteran status, pregnancy (including childbirth and related medical conditions), genetic information, sexual orientation, gender identity, legally recognized disability, domestic violence victim status or any other characteristic protected by law.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process. If you require assistance, please contact our Talent Acquisition Department at [email protected]
Job Requisition: 344931_external_USA-ME-Scarborough_9292023