Country
Germany
Job Family
Technology
We show the world what people want.
Join GfK and help us shape tomorrow. As an NIQ company, we are the world's leading consumer intelligence firm, delivering the Full View™ on consumer behavior. We work to enable manufacturers and retailers better understand what consumers really want. Our name has inspired trust for over 89 years because we take pride in discovering new pathways to sustainable growth for our clients, our people, and our planet.
We are always looking for open-minded people who will grow with us, push boundaries, and pioneer disruptive methods in market research, data science, technology, and AI. If you share this passion to drive things forward and the integrity to insist on doing things the right way, we'll equip you to take your future into your own hands and play a leading role in our story.
Job Description
Responsibilities
As a Data Scientist Geomarketing you develop high-quality solutions to address our clients' spatial challenges, using various geographic data science tools. Your work involves calculating regional data, including purchasing power and socio-demographic information at granular levels such as postcodes and street addresses. Additionally, you continuously enhance and develop automated workflows for the company’s product and service offerings.
Beyond that, you support our sales colleagues in terms of expert discussions, project acquisition and client presentations. And finally, you are a passionate R User who likes to share his/her knowledge with the team, and who stays up to date with recent advances in data science.
Main tasks
As a Data Scientist Geomarketing (m/f/d) at GfK, you will...
- conceptualize, develop and calculate spatial data products for international markets at various geographical scales, e.g., for postcodes, grid cells and street segments
- optimize and automate data analysis and data production workflows and develop ideas and workflows for new innovative data products
- visualize intelligibly the output of spatial analyses for clients, colleagues and internal decision-makers
- adopt quickly new techniques, methods and trends, share your knowledge within and across our teams and integrate them into internal tools and routines, and into our data and service portfolios
- manage and execute client projects indepedently in cooperation with internal and external business partners
- collaborate with our commercial teams in terms of client proposals, presentations and technical/analytical discussions
Requirements
Ideally, you will possess the following qualifications and skills:
- university degree (MSc, PhD) in geography, geoinformatics, statistics, business informatics, sociology, psychology, or similar with a strong focus on quantitative methods and techniques
- expert knowledge in R, knowledge in further script language or cli tool (e.g., SQL, Python, JavaScript, Linux Shell, Git) would be beneficial
- (advanced) skills regarding the automated (spatial) data analysis (statistical learning, data visualization, data management) using a programming language and or in combination with a GIS
- ability to critically reflect, interpret and present methods and analytical results
- clear commitment to teamwork and a high degree of autonomy and responsibility
- fluent in English; being able to communicate in German is a plus as well as the knowledge of other languages
- 2-3 years of relevant work experience in the field of Data Science
We are an ethical and honest company that is wholly committed to its clients and employees. We are proud to be an inclusive workplace for all and are committed to equal employment opportunity, focusing on all of our employees reaching their full potential.
We respect and value every employee regardless of race, ethnicity, gender, sex, sexual orientation, age, personality, experience, culture, faith, socio-economic status, or physical or mental disabilities.
We endorse the core principles and rights set forth in the United Nations Declaration of Human Rights and the Social Charter of Fundamental Rights of the European Union, promoting the universal values of human dignity, freedom, equality, and solidarity.
Learn more about how we are driving diversity and inclusion in everything we do on: https://www.gfk.com/about-gfk/diversity-and-inclusion
At GfK we work collaboratively with our colleagues but offer a flexible working approach, including dividing our time between office & remote working as well as the opportunity to flex our working hours around team core hours.
We offer an exciting work environment that brings people together. We encourage an entrepreneurial and innovative spirit and make use of the latest digital technologies. We are looking for self-starters, who accept challenges and create solutions.
Can there be a better place to take center stage in the digital revolution? We are excited to get to know you!
What We Do
Growth from Knowledge.
For over 89 years, we have earned the trust of our clients around the world by solving critical questions in their decision-making process.
We fuel their growth by providing a complete understanding of their consumers’ buying behavior, and the dynamics impacting their markets, brands and media trends.
In 2023, GfK combined with NIQ, bringing together two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights - delivered with advanced analytics through state-of-the-art platforms - GfK drives “Growth from Knowledge”.
For more information, visit GfK.com.
