• Responsible for driving portfolio growth and revenue generation through portfolio segmentation and initiatives for cash management, deposit, FX and lending products.
• Understand the current engine of growth and identify next growth segments within the portfolio through regular refresh of portfolio snapshot covering PPC, business vintage, facilities limit, ENR, revenue generation, industry type, persona, MOCA penetration, and digital active.
• Critically evaluate information gathered from multiple sources, analyze and identify opportunities and threats to business.
• Develop core and tactical campaigns to support NTB acquisition and ETB deepening based on portfolio and market insights.
• Tapping into data analytics, data scrapping from alternate data sources to broaden acquisition funnel such as loan submission system, off us CASA, trade system – suppliers and buyers, remittance base, business portals, merchant & etc.
• Conduct campaign briefing to Sales/Branches which entail leads selection criteria, salient information, applicable promotion, fulfillment, process and agreed follow up period before leads are assigned.
• Develop marketing aids (eDM/microsite/SMS templates/app push notifications) are developed to clearly communicate campaign proposition.
• To conduct and review post campaign analysis and identify area for improvement on the next campaign.
• Implement overall strategy for both borrowing and non-borrowing segments covering acquisition, deepening (cross sell), engagement and retention.
• Work with internal key stakeholders, i.e. Product Management, Risk Management, Marketing, Finance and Sales to ensure all parties are aligned to the initiatives/program deliverables.
• Enrich leads based on Persona framework – persona type, recommended bundle and existing product holding gap where wallet data is available such as in credit bureau, business registrar to quantify the potential.
• Prepare various periodic and ad-hoc MIS to drive analytics in ensuring accurate decision making.
CIMB Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about CIMB and has not been reviewed or approved by CIMB.
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Parental & Family Support — Parental leave and family resources are presented as particularly strong, including up to six months paid maternity leave in Malaysia, up to 30 days paid paternity leave, adoption leave, lactation rooms, and childcare facilities. Targeted assistance is also noted for single parents and those with children who have special needs.
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Healthcare Strength — Health coverage is broad, with medical plans, mental-health services, wellness programmes, health checks, onsite clinics or dentists in some locations, and disability insurance. In Malaysia, a 24/7 emotional-wellbeing careline and access to mental-health professionals and other coaches are also highlighted.
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Flexible Benefits — Benefits are described as customizable through a flexible-benefits programme, allowing employees to tailor coverage toward medical care, family support, or wellbeing needs. Flexible work options such as hybrid working and adjusted hours are also part of the package in many locations.
CIMB Insights
What We Do
CIMB Group is a leading ASEAN universal bank, one of the largest Asian investment banks and one of the world's largest Islamic banks. We are headquartered in Kuala Lumpur, Malaysia and offer consumer banking, commercial banking, wholesale banking, Islamic banking, and asset management products and services. As the fifth largest banking group in ASEAN, we have over 36,000 staff in 16 locations across ASEAN, Asia and beyond. CIMB Bank and CIMB Islamic Bank are members of PIDM.
