About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
- Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
- Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
Role Summary & Impact
In this role, you will partner closely with Client Analytics, internal Planning, and Investment teams to manage performance data and develop custom reporting dashboards. Looking for a team player who understands the nuanced details of media plans and has a strong technical background to support unique data management and visualization needs.
You will deliver dashboards that support internal and client teams in understanding the efficiency and effectiveness of media performance and capture key optimization updates and recommendations.
Key Responsibilities
- Lead dashboard development for all paid media activity on the account
- Manage and mentor the MMD Reporting team (starting with two Senior Analysts)
- Ensure data integrity across all reporting outputs and maintain a deep understanding of the reporting technology stack and the nuances of the available data (lookback windows, event triggers, audience definitions, etc.)
- Manage and identify data gaps that require manual entry, escalate to investment teams, and collect, QA, and process returned manual data. This includes initiating the data collection process, communicating any data QA issues, and working with teams to resolve those issues.
- Facilitate tactical measurement set up to ensure smooth reporting (measurement tagging, floodlight setup, naming conventions, etc.)
- Work closely with investment teams (search, social, TV, etc.) to gather data requirements and set up real-time reporting/budget pacing dashboards
- Field ad hoc requests from internal teams for new dashboard features and visualizations
- Manage status sheets to keep clients and internal teams appraised of projects
Requirements
- Bachelor’s degree in Marketing, Advertising, Economics, Computer Science, Information Systems, Business Analytics, or related field with 3 – 5 years of work experience in measurement and analytics strategy applicable to marketing and/or media
- Experience with International Media and/or Global markets desired.
- Knowledge of Digital Media, Marketing/Advertising industries highly preferred - Agency experience is a plus.
- Experience with building dashboards in Tableau (of other data visualization tools) is required; knowledge of visual techniques for data analysis and presentation is a plus,
- Experience with Alteryx for business logic design required
- Experience working in Cloud environment (Azure, GCP),
- Experience working with SQL required, experience with Python/R a plus,
- Experience working with digital data from ad serving platforms (e.g., Google Campaign Manager, Other ad servers), campaign planning tools (e.g. Prisma, MediaOcean), website analytics software (e.g. Adobe Analytics, Google Analytics), paid search engine marketing data sources (e.g. Adwords, Marin, …) and others is strongly preferred,
- Comprehensive understanding of media metrics (e.g., impression, CTR, CPM, GRP, CPV etc.), Measurement analytics, Quantitative business measures (LTV, ROI, Effectiveness, etc.), Statistics (Correlations, sample sizing, t-value etc.)
- Desired familiarity and/or interest in statistical/data mining concepts and methods (e.g., OLS, Logit, time Series, etc.).
- Ability and comfort with presenting work in virtual meetings or within small groups.
- Strong speaking and written professional communication skills.
- Strong analytical, critical thinking, and problem-solving skills.
- Proficiency in Microsoft Office software such as Word, PowerPoint, and Excel (ability to work with macros, advanced formulas, pivot tables).
- The ability to thrive in a fast-paced and deadline-driven environment, strategic thinker & doer, curious and excited to learn, high sense of accountability and ownership and collaborative with a partnership mindset.
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include access to internal learning platforms, certifications, and training sessions, life insurance, wellness programs, significant paid time off, preferential partner discounts, employee mental health awareness day and , and more.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
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What We Do
WPP is a creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities.
